Amongst the Global Award winners was McCann Worldgroup South Africa’s entry ‘Face Value’ for the AIDS Foundation South Africa. The agency created posters of AIDS victims for a stakeholders meeting illustrated from the ashes of a woman’s cremated body and from the soil that covered the grave of a boy. The campaign paid tribute to the thousands of others who have died of aids and communicated the important work of the AIDS Foundation.
For the fifth year running, McCann Health was in the spotlight earning the title 2016 Global Healthcare Agency Network of the Year. McCann Health was honoured with seven Global Awards and 17 Finalist Certificates. McCann Health UK received two Global Awards; McCann Erickson Japan earned two Global Awards; McCann Echo US was honoured with one Global Award; both McCann Health India and McCann Worldgroup South Africa each earned a Global Award. The following agencies were awarded Finalist Certificates: McCann Health Australia, McCann Health Brazil, McCann Health China, McCann Healthcare France, McCann Health HumanCare US, McCann Health India, McCann Health Japan, McCann Health UK and McCann Echo US.
Langland United Kingdom won the title 2016 Global Healthcare Agency of the Year Award for the fifth year. The Windsor-based agency was in the winner’s circle taking home five Global Awards and two Finalist Certificates.
For the first time, the Global Awards presented a special industry award, the Local Healthcare Agency Network of the Year, to FCB Health and its agency affiliates AREA 23 and NEON for their outstanding number of award-winning entries. The agency took to the stage taking home a total of seven Global Awards and 16 Finalist Certificates.
The 2016 Grand Global was awarded to Grey Group Singapore for ‘Clear the Pitch, which also won Global Awards in the Educational Awareness/Advertising to the Consumer/Patient and Best Use Of Media/Television for client DanishChurchAid (DCA). The campaign reinforced its desire to re-ignite awareness over the issue of millions of unexploded mines in 60 countries worldwide, with four out of 10 victims being innocent children. Grey Group Singapore took DCA’s messaging out of the humanitarian niche and reframed it to connect successfully with popular culture.
This year’s Global Award winning campaigns engaged consumers, supported causes, and benefited brands utilising a variety of creative tactics including crowd sourcing, cause marketing, event marketing, experiential engagement, new technology and humour.
Area23 New York ‘The Hero Gene’ earned two Global Awards for its campaign utilising event marketing and crowd-sourcing to recruit donors for client Be The Match, The National Bone Marrow Database via a perfect match donor DNA test administered on the floor of New York Comic Con.
McCann Erickson Japan’s entry ‘Still Life’ earned two Global Awards for its cause/event marketing campaign to raise awareness for END ALS by inviting artists to paint portraits of an ALS patient who served as a ‘Still Life’ model for a gallery exhibition.
Langland UK’s multi-Global winning campaign ‘AMP Shoes’ for Diabetes UK rallied support for diabetes amputees via a pop-up shop showcasing shoes representing one of the 135 feet or lower limbs lost to diabetes every week.
Ground breaking Outdoor entries scored Global Awards: NBS Brazil’s Global winning entry ‘The Mosquito Killer Billboard’ for Posterscope featured an out-of-home panel equipped with technology that attracts and kills the Aedes Aegypti mosquito that carries the Zika virus and the Global Award winner McCann Worldgroup South Africa’s entry ‘Face Value’.
The Executive and Grand Juries, headed by Global Awards executive committee chairperson, Robin Shapiro, group president, North America TBWA\WorldHealth, judged all entries submitted to the 2016 Global Awards. The 2016 Global Awards Grand Jury and Executive Jury honoured winners from entries submitted from 24 countries with one Grand Global Award, 41 Global Awards and 104 Finalist Certificates. To view the complete 2016 winners, go here.
