This growth comes as no surprise. Here at The Content Vine, we run native advertising campaigns for clients, deliver on these and see the results first hand.
Native advertising formats on the whole provide exceptional performance – even when you use traditional advertising messaging. However, when you invest in unique content and editorial articles, you will really see your investments rewarded.
For instance, our results showed that articles outperformed ordinary ad messaging by nearly 30%, and saw some of the best content used by our clients outperform traditional ad messages by over 70%.
Whereas the content marketing tide has yet to really turn, it’s safe to say that native advertising is here and growing. There are reasons for this: native is more accessible, it’s easier to conceptualise, cheaper to execute and more straight forward to measure.
As proof that native advertising works, we’ve shared its findings and learnings in a benchmark report that you can access here.
For a better understanding or more details on the report, feel free to get in touch with me at moc.enivtnetnoceht@rahta.
