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Cannes Lions Special Section

Cannes Lions Rankings: SA up one position to 13th

The Cannes Lions rankings have been announced and South Africa is ranked 13th globally - up one place from last year.
Source © Adobo Magazine  South Africa is ranked 13th overall in the Cannes Lions rankings
Source © Adobo Magazine Adobo Magazine South Africa is ranked 13th overall in the Cannes Lions rankings

The Lions Creativity Report has been released. The Report is the ultimate global benchmark for impactful creativity and includes the rankings of the most creative businesses and people in the world, based on performance at Cannes Lions.

Ranking by country

In the country rankings, Ogilvy South Africa (Johannesburg) has moved up six places to the number one agency in the country. VMLY&R Johannesburg is a new entry in second place and Grey has moved into third, up two positions. There are a number of new entries this year. The Odd Number makes an appearance in the country rankings as a new entry as well as in the regional rankings. Joe Public moves down two places to 6th positon, but Shift Joe Public is a new entry at 8th position.

Rank
1OGILVY SOUTH AFRICAJohannesburgSOUTH AFRICA6
2VMLY&RJohannesburgSOUTH AFRICANew entry
3GREY SOUTH AFRICAJohannesburgSOUTH AFRICA2
4THE ODD NUMBERJohannesburgSOUTH AFRICANew entry
5FCB JOHANNESBURGJohannesburgSOUTH AFRICANew entry
6JOE PUBLIC UNITEDJohannesburgSOUTH AFRICA-2
7VMLY&RCape TownSOUTH AFRICANew entry
8=SHIFT JOE PUBLICJohannesburgSOUTH AFRICANew entry
8=TBWA\HUNT\LASCARISJohannesburgSOUTH AFRICA-7

Ranking by region

Ogilvy South Africa is ranked third in the Middle East & Africa region, moving up 16 positions, while VMLY&R Johannesburg is in fifth, moving up seven places. Dubai-based agency Impact BBDO retains its number one spot, while Havas Middle East, a new entry, is ranked second. Grey South Africa, The Odd Number and FCB Johannesburg make up the rest of the South African agencies in the Top 10. Joe Public has lost its number one spot, and now sits at 12th position.

Rank
1IMPACT BBDODubaiUNITED ARAB EMIRATES-
2HAVAS MIDDLE EASTDubaiUNITED ARAB EMIRATESNew entry
3OGILVY SOUTH AFRICAJohannesburgSOUTH AFRICA16
4HORIZON FCBDubaiUNITED ARAB EMIRATESNew entry
5VMLY&RJohannesburgSOUTH AFRICA7
6GREY SOUTH AFRICAJohannesburgSOUTH AFRICA11
7OGILVY AFRICANairobiKENYANew entry
8THE ODD NUMBERJohannesburgSOUTH AFRICANew entry
9TBWA\RAADDubaiUNITED ARAB EMIRATES-3
10FCB JOHANNESBURGJohannesburgSOUTH AFRICANew entry
11VMLY&R COMMERCEDubaiUNITED ARAB EMIRATESNew entry
12JOE PUBLIC UNITEDJohannesburgSOUTH AFRICA1
13PUBLICIS MIDDLE EASTDubaiUNITED ARAB EMIRATESNew entry
14VMLY&RCape TownSOUTH AFRICA-2
15KEKO FZ-LLCDubaiUNITED ARAB EMIRATESNew entry
16=LEO BURNETTBeirutLEBANON-11
16=WUNDERMAN THOMPSONRiyadhSAUDI ARABIANew entry
18=CIRCUS!MokaMAURITIUSNew entry
18=LEO BURNETTRiyadhSAUDI ARABIA-13
18=SAATCHI & SAATCHI DUBAIDubaiUNITED ARAB EMIRATESNew entry
18=SERVICEPLAN MIDDLE EASTDubaiUNITED ARAB EMIRATESNew entry
18=WUNDERMAN THOMPSONDubaiUNITED ARAB EMIRATESNew entry

Gobal rankings

South Africa has moved one position up into the 13th position.

Rank
1USA-
2UNITED KINGDOM-
3BRAZIL-
4FRANCE-
5INDIA5
6GERMANY-
7CANADA-2
8SPAIN-
9ITALY-2
10UNITED ARAB EMIRATES1
11=AUSTRALIA-3
11=BELGIUM6
11=SWEDEN-2
12ARGENTINA3
13SOUTH AFRICA1
14JAPAN-1
15MEXICO-
16=DENMARK1
16=NEW ZEALAND-1
16=PERU2
17=HONDURASNew entry
17=PORTUGAL6
17=THE NETHERLANDS2
18COLOMBIA-6
19THAILAND-2
20=CHILE3
20=CHINA-
20=IRELAND-2
21=HONG KONG-1
21=POLAND1
21=UKRAINE2
22=AUSTRIANew entry
22=ICELANDNew entry
22=NORWAY-1
22=PUERTO RICONew entry
22=SINGAPORE-5
23=BANGLADESH-1
23=MALAYSIA-2
23=ROMANIA-10
23=SOUTH KOREA-1
23=TURKEY-5
24=BOLIVIANew entry
24=CZECH REPUBLIC-5
24=EL SALVADORNew entry
24=ESTONIANew entry
24=GREECE-1
24=KENYANew entry
24=LATVIA-8
24=THE PHILIPPINES-2
24=VIETNAMNew entry

Access all the rankings here.

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.
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