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Cannes Lions Special Section

#CannesLions2018: Entertainment Lions winners!

The 65th annual Cannes Lions Festival of Creativity continued on 20 June with the 2018 Cannes Film Craft, Digital Craft and Industry Craft Lions announced during the Craft award ceremony, with SA bringing home a Bronze Lion from this track.
Cannes Lions 2018 Entertainment Lions winners.
Cannes Lions 2018 Entertainment Lions winners.

Winners of the Cannes Lions Craft track were announced and the 2018 Cannes Lions award ceremony held at the Palais on Wednesday, 20 June from 7pm. This encompasses the Entertainment Lions and Entertainment for Music.

Enjoyable entertainment

The Entertainment Lions celebrate creativity that turns content into culture - work which captivated in order to cut-through, communicate a brand message or connected with consumers in a new way.

Debbi Vandeven, global CCO at VML is the 2018 Cannes Lions Entertainment Jury President.

This year, the Entertainment Lions Grand Prix went to N=5, Amsterdam for KPN Telecom's Evert45:

SA agencies also roared with pride at bringing home the following Entertainment Lions wins:

  • TBWA\Hunt\Lascaris Johannesburg and TBWA Africa, along with Blue Noise Johannesburg, Darling Films Johannesburg, Left Post Production Johannesburg, and The Upstairs Ludus Post Production Johannesburg | GOLD LION | Joburg Ballet Company's 'Breaking Ballet'.
  • King James Group Cape Town | SILVER LION | Sanlam MyChoice Funeral Plan's Uk'Shona KweLanga - A WhatsApp Drama Series.
  • Ogilvy Cape Town, ABInBev Johannesburg, Audio Militia Johannesburg, 0307 Films Cape Town, Black Ginger Cape Town, Deliverance Post-Production Cape Town, The Workroom Cape Town and Video Cartel Cape Town | BRONZE LION | Carling Black Label - Anti Women Abuse Initiative 'Soccer Song For Change'.


The Entertainment for Music Lions celebrate creative collaborations and original content, demonstrating original production, promotion or distribution of music for brands.

Lori Feldman, EVP strategic marketing at Warner Bros. Records is the 2018 Cannes Lions Entertainment for Music Jury President.

This year, two Entertainment for Music Lions Grands Prix were awarded. The first went to Smuggler and Roc Nation New York for the Jay-Z "Smile" music video:

The second Entertainment for Music Lion Grand Prix went to TBWA\Media Arts Lab Los Angeles for Apple Homepod 'Welcome Home':

View the full tables of winning work below:

2018 Cannes Entertainment Lions winners

EntrantCountryClientProductTitleAward
N=5, AmsterdamTHE NETHERLANDSKPNTELECOMEVERT_45Grand Prix
JOHN X HANNES, New YorkUSAMONTEFIOREFILMCORAZÓN - GIVE YOUR HEART - Gold Lion
CUMMINS & PARTNERS, Sydney / HISTORY WILL BE KIND, SydneyAUSTRALIAGO GENTLE AUSTRALIAVOLUNTARY EUTHANASIA VICTORIA, AUSTRALIASTOP THE HORRORGold Lion
GREYNJ UNITED, BangkokTHAILANDKASIKORNBANK PUBLIC COMPANY LIMITEDK PLUSFRIENDSHITGold Lion
VML, Kansas CityUSAWENDY'SWENDY'S COMMUNITY MANAGEMENTWEBEEFIN?Gold Lion
TBWA\AFRICA, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgSOUTH AFRICAJOBURG BALLETJOBURG BALLET COMPANYBREAKING BALLETGold Lion
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, WarsawPOLANDGREENPEACE POLANDSAVING THE BIALOWIEZA FORESTTO THE LAST TREE STANDINGGold Lion
NATIONAL GEOGRAPHIC, Washington D.C. / NIKE, PortlandUSANIKENIKEBREAKING2Gold Lion
adam&eveDDB, LondonUNITED KINGDOMEA SPORTSFIFA 18FIFA 18 MORE THAN A GAMEGold Lion
N=5, AmsterdamTHE NETHERLANDSKPNTELECOMEVERT_45Gold Lion
VML, Kansas CityUSANASHVILLE CONVENTION AND VISITORS CORPORATIONNASHVILLE, TN AND THEIR SONGWRITERSIT ALL BEGINS WITH A SONGSilver Lion
PONCE, Buenos AiresARGENTINAFOX NETWORKS GROUP LATIN AMERICAFOX PREMIUMWHO?Silver Lion
CBS CORPORATION, New YorkUSACBS SPORTSNFL PLAYOFFSTEASING JOHN MALKOVICHSilver Lion
TBWA\MEDIA ARTS LAB, Los AngelesUSAAPPLEHOMEPODWELCOME HOMESilver Lion
CANDIDE THOVEX, Hamburg / THJNK, HamburgGERMANYAUDIAUDI QUATTRO - CANDIDE THOVEXSKI THE WORLDSilver Lion
ALMAPBBDO, São PauloBRAZILGETTY IMAGESGETTY IMAGESENDLESS STORIESSilver Lion
McCANN NEW YORKUSAMGM RESORTS INTERNATIONALMGM RESORTSUNIVERSAL LOVESilver Lion
AKQA, São PauloBRAZILNETFLIXSTRANGER THINGSSTRANGER BROADCASTSilver Lion
HEARTS & SCIENCE, New York / BBDO NEW YORKUSAP&GMY BLACK IS BEAUTIFULTHE TALKSilver Lion
DROGA5, New YorkUSATOURISM AUSTRALIATOURISM AUSTRALIADUNDEE: THE SON OF A LEGEND RETURNS HOMESilver Lion
IKEA SOUTHEAST ASIA, Singapore / BBH, SingaporeSINGAPOREIKEAIKEATHE IKEA HUMAN CATALOGUESilver Lion
TBWA\NEBOKO, Amsterdam / ALBERT HEIJN, ZaandamTHE NETHERLANDSALBERT HEIJNFMCGBLIJ MET SJOERDSilver Lion
WIEDEN+KENNEDY, PortlandUSATRAVEL OREGONOREGONTRAVEL OREGON || TRAVEL OREGON: THE GAMESilver Lion
AKESTAM HOLST NOA, StockholmSWEDENIKEAIKEA FURNITUREIRRESISTIBLY POINTLESS TRUEVIEW ADSSilver Lion
KING JAMES GROUP, Cape TownSOUTH AFRICASANLAMMYCHOICE FUNERAL PLANUK'SHONA KWELANGA - A WHATSAPP DRAMA SERIESSilver Lion
CHIEF PRODUCTIONS, Manchester / STRIPE COMMUNICATIONS, LondonUNITED KINGDOMCHIEF PRODUCTIONS, STRIPE COMMUNICATIONS FOR UBISOFTGHOST RECON WILDLANDSTO THE WILDLANDS AND BACKBronze Lion
ALL CITY, FOX NETWORKS, Los Angeles / STARCOM, Chicago / FOX, New YorkUSAMARSMARS CANDYBITE SIZED HORRORBronze Lion
WIEDEN+KENNEDY, São PauloBRAZILOLD SPICE (P&G)OLD SPICE DEODORANTPIMP THE EXTREME NINJA MASTER RUNWAY CHEF INK TANK FACTOR HAS TALENT BRASILBronze Lion
NATIONAL GEOGRAPHIC, Washington D.C. / NIKE, PortlandUSANIKENIKEBREAKING2Bronze Lion
VERY AGENCY (VERY PATCHWORK), Copenhagen / SHOOT HAPPENS, CopenhagenDENMARKVOLKSWAGENBEETLEGENERATIONS (SHORT FILM)Bronze Lion
TBWA\MEDIA ARTS LAB, ShanghaiCHINAAPPLEIPHONE XTHREE MINUTESBronze Lion
BBDO PARISFRANCECARE FRANCEASSOCIATIONSTORIES FROM THE OTHER SIDE OF THE WORLDBronze Lion
J. WALTER THOMPSON PUERTO RICO, San JuanPUERTO RICOTRIPLE-STRIPLE-S ADVANTAGEVOCES EXPERTASBronze Lion
OGILVY CAPE TOWNSOUTH AFRICAAB-INBEV AFRICACARLING BLACK LABEL - ANTI WOMEN ABUSE INITIATIVESOCCER SONG FOR CHANGEBronze Lion
FRANCE TÉLÉVISIONS, Paris / PUBLICIS CONSEIL, ParisFRANCEFRANCE TÉLÉVISIONS - FRANCE 3LA FORÊT (TV SERIES)LA FORÊT - BET ON A MURDERERBronze Lion
DDB CHICAGOUSAMARS WRIGLEY CONFECTIONERYSKITTLESEXCLUSIVE THE RAINBOWBronze Lion
ENGAGE & RESONATE, Chicago / LEO BURNETT CHICAGOUSATHE FIELD MUSEUM"SPECIMENS: UNLOCKING THE SECRETS OF LIFE" EXHIBITIONSPECIMENS MONOLOGUESBronze Lion
OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, WarsawPOLANDGREENPEACE POLANDSAVING THE BIALOWIEZA FORESTTO THE LAST TREE STANDINGBronze Lion
ALMAPBBDO, São PauloBRAZILGOL LINHAS AEREASGOL LINHAS AEREASTHE NEYMARLESS SPONSORSHIPBronze Lion
adam&eveDDB, LondonUNITED KINGDOMEA SPORTSFIFA 18FIFA 18 MORE THAN A GAMEBronze Lion
GREY COLOMBIA, BogotáCOLOMBIABLU RADIOSPORTS RADIO STATIONTHE GAME THAT NEVER WASBronze Lion
CRISTAL, Lima / HOUDINI, LimaPERUCRISTALALCOHOLIC DRINKTHE HACKING JERSEYBronze Lion
HOST/HAVAS, SydneyAUSTRALIAAIR NEW ZEALANDAIR NEW ZEALANDLOSERS' PARADISEBronze Lion
OGILVY ARGENTINA, Buenos AiresARGENTINADIRECTVDIRECTV MUNDIALMINIVARSKYBronze Lion
VML, Kansas CityUSAPEPSICOGATORADEGIFORADEBronze Lion
LOLA MULLENLOWE, MadridSPAINLIBEROFOOTBALL MAGAZINEVALDERRAMA'S BALLSBronze Lion
UNINTERRUPTED, Los Angeles / UBER HQ, San FranciscoUSAUBERRIDE SHARE APPROLLING WITH THE CHAMPIONBronze Lion
OGILVY BEIJING / DALIAN WANDA GROUP, BeijingCHINAWANDATBC52 MAYORS OF DANZHAIBronze Lion

Here’s a reminder of the 2018 Entertainment Lions shortlists in full.

2018 Cannes Entertainment for Music Lions winners

EntrantCountryClientProductTitleAward
SMUGGLER, New York / ROC NATION, New YorkUSAROCNATIONMUSIC VIDEOJAY-Z "SMILE" Grand Prix
TBWA\MEDIA ARTS LAB, Los AngelesUSAAPPLEHOMEPODWELCOME HOMEGrand Prix
DDB GROUP GERMANY, BerlinGERMANYREPORTERS WITHOUT BORDERSSONGS WITH CENSORED ARTICLESTHE UNCENSORED PLAYLISTGold Lion
LONDON ALLEY, Los Angeles / DEF JAM RECORDINGS, New York / VISIONARY MUSIC GROUP, New YorkUSALOGICNATIONAL SUICIDE PREVENTION LIFELINE1-800-273-8255Gold Lion
SPOTIFY, New YorkUSASPOTIFYSPOTIFYDAVID BOWIE IS HEREGold Lion
FREENJOY, Los AngelesUSATDE/INTERSCOPE RECORDSKENDRICK LAMARHUMBLE.Silver Lion
VML, Kansas CityUSAWENDY'SWENDY'S COMMUNITY MANAGEMENTWEBEEFIN?Silver Lion
VML, Kansas CityUSANASHVILLE CONVENTION AND VISITORS CORPORATIONNASHVILLE, TN AND THEIR SONGWRITERSIT ALL BEGINS WITH A SONGSilver Lion
SPOTIFY, New YorkUSASPOTIFYSPOTIFYI'M WITH THE BANNEDSilver Lion
TBWA\MEDIA ARTS LAB, Los AngelesUSAAPPLEHOMEPODWELCOME HOMESilver Lion
VML, Kansas CityUSANASHVILLE CONVENTION AND VISITORS CORPORATIONNASHVILLE, TN AND THEIR SONGWRITERSIT ALL BEGINS WITH A SONGSilver Lion
McCANN NEW YORKUSAMGM RESORTS INTERNATIONALMGM RESORTSUNIVERSAL LOVESilver Lion
LONDON ALLEY, Los Angeles / DEF JAM RECORDINGS, New York / VISIONARY MUSIC GROUP, New YorkUSALOGICNATIONAL SUICIDE PREVENTION LIFELINE1-800-273-8255Bronze Lion
DEUTSCH LA / INTERSCOPE RECORDS, Los Angeles / STEELHEAD, Los AngelesUSAINTERSCOPE RECORDSEMINEM "REVIVAL"ASK ABOUT REVIVALBronze Lion
DDB GROUP GERMANY, BerlinGERMANYREPORTERS WITHOUT BORDERSSONGS WITH CENSORED ARTICLESTHE UNCENSORED PLAYLISTBronze Lion
VML, Kansas CityUSAWENDY'SWENDY'S COMMUNITY MANAGEMENTWEBEEFIN?Bronze Lion
NFL, New York / GREY NEW YORKUSANFLNFLTOUCHDOWN CELEBRATIONS TO COMEBronze Lion
HAVAS NEW YORKUSATD AMERITRADETD AMERITRADEALL NIGHT LONG TRADINGBronze Lion
McCANN NEW YORKUSAMGM RESORTS INTERNATIONALMGM RESORTSUNIVERSAL LOVEBronze Lion

Here’s a reminder of the 2018 Entertainment for Music Lions shortlists in full.

The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.

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