#CannesLions2017: Cyber Lions winners!

20 Jun 2017

The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Cyber award ceremony on 20 June 2017...

Cyber Lions celebrate creativity experienced digitally. Campaigns entered need to exploit the digital form to enhance a brand's message and need to demonstrate a strong strategy and results. This can include, but is not limited to, the innovative use of digital platforms and technologies.

#CannesLions2017: Cyber shortlist

20 Jun 2017

From 260 entries on the shortlist a total of 110 converted into Lions, with three grands prix awarded on the night. These went to RBK Communication, Stockholm for the Aland Index/Baltic Sea Project for the Bank of Åland; Clemenger BBDO Melbourne for Transport Accident Commission Victoria’s ‘Meet Graham’; and to Droga5 New York and Mailchimp Atlanta for their ‘Did you mean Mailchimp’ email marketing.

View the full table of winning work below:

Cyber Lions Winners

Entrant	Title	Client	Product	Award
RBK COMMUNICATION, Stockholm	ALAND INDEX / BALTIC SEA PROJECT	THE BANK OF ÅLAND	ALAND INDEX INITIATIVE	Grand Prix
CLEMENGER BBDO MELBOURNE	MEET GRAHAM	TRANSPORT ACCIDENT COMMISSION VICTORIA	TRANSPORT ACCIDENT COMMISSION VICTORIA	Grand Prix
DROGA5, New York / MAILCHIMP, Atlanta	DID YOU MEAN MAILCHIMP?	MAILCHIMP	EMAIL MARKETING	Grand Prix
POL, Oslo	THE ENTER SANDBOX VR EXPERIENCE	AUDI	AUDI Q5 QUATTRO	Gold Lion
CLEMENGER BBDO MELBOURNE	MEET GRAHAM	TRANSPORT ACCIDENT COMMISSION VICTORIA	TRANSPORT ACCIDENT COMMISSION VICTORIA	Gold Lion
DDB PARIS	A WORLD WITH NO HEROES	UBISOFT	TOM CLANCY'S GHOST RECON WILDLANDS	Gold Lion
&Co./NoA, Copenhagen	ALL THAT WE SHARE	TV2	TV2	Gold Lion
FP7/CAI, Cairo	THE LINE UP SONG	COCA COLA	COKE RED FMCG	Gold Lion
180LA, Santa Monica	VISIT BRITAIN	EXPEDIA	VISIT BRITAIN PARTNERSHIP	Gold Lion
BARTON F. GRAF, New York	TOMCAT: FACEBOOK - NOT LIVE	THE SCOTTS MIRACLE-GRO COMPANY	TOMCAT RODENT CONTROL	Gold Lion
DROGA5, New York / UNDER ARMOUR, Baltimore	#BREAKTHEGAME	UNDER ARMOUR	SPORTS APPAREL	Gold Lion
GOODBY SILVERSTEIN & PARTNERS, San Francisco	CHEETOS MUSEUM	CHEETOS	CHEETOS	Gold Lion
CIRCUS GREY PERU, Lima	A LOVE SONG WRITTEN BY A MURDERER	VIDA MUJER ORGANIZATION	VIDA MUJER	Gold Lion
BETC, Paris	LIKE MY ADDICTION	ADDICT'AIDE	ADDICT'AIDE	Gold Lion
AKQA, San Francisco	HOSTILE TAKEOVER	ACTIVISION	VIDEO GAME	Gold Lion
AFRICA, São Paulo	THE DEBUT	AB INBEV (BUDWEISER) / ESPN	INSTITUTIONAL	Gold Lion
J. WALTER THOMPSON NEW YORK	UNSAFETY CHECK	BLACK LIVES MATTER	NONPROFIT	Gold Lion
CLEMENGER BBDO MELBOURNE	HUNGERITHM	MARS CHOCOLATE AUSTRALIA	SNICKERS®	Gold Lion
TENCENT, Shenzhen	QQ ALERT: HOPE NEVER DIES	QQ	QQ ALERT	Gold Lion
GTB, Madrid / OGILVY MADRID	MOTORDREAMS	FORD	FORD ACCESSORIE	Gold Lion
BBH, Singapore	UNLIMITED STADIUM	NIKE	NIKE LUNAR EPIC	Gold Lion
CLEMENGER BBDO MELBOURNE	MEET GRAHAM	TRANSPORT ACCIDENT COMMISSION VICTORIA	TRANSPORT ACCIDENT COMMISSION VICTORIA	Gold Lion
CLEMENGER BBDO MELBOURNE	HUNGERITHM	MARS CHOCOLATE AUSTRALIA	SNICKERS®	Silver Lion
GOODBY SILVERSTEIN & PARTNERS, San Francisco	CHEETOS MUSEUM	CHEETOS	CHEETOS	Silver Lion
WE ARE UNLIMITED, Chicago	SEARCH	MCDONALD'S	COLD BEVERAGE VALUE	Silver Lion
DDB PARIS	A WORLD WITH NO HEROES	UBISOFT	TOM CLANCY'S GHOST RECON WILDLANDS	Silver Lion
THE MARTIN AGENCY, Richmond	CONDENSED PRE-ROLL: CAMPAIGN	GEICO	INSURANCE	Silver Lion
ALMAPBBDO, São Paulo	NOSFERATU	GETTY IMAGES	GETTY IMAGES	Silver Lion
J. WALTER THOMPSON PARIS	THE RIGHT SEARCH	LIBÉRATION	CHECKNEWS.FR BY DÉSINTOX	Silver Lion
BETC, Paris	LIKE MY ADDICTION	ADDICT'AIDE	ADDICT'AIDE	Silver Lion
IMPACT BBDO, Dubai	SKIP FRIDAY 13	LA LIBANAISE DES JEUX	LOTO LIBANAISE	Silver Lion
GOODBY SILVERSTEIN & PARTNERS, San Francisco	MAKE A MASTERPIECE	ADOBE	ADOBE STOCK	Silver Lion
FCB, Toronto	DOWN SYNDROME ANSWERS	CANADIAN DOWN SYNDROME SOCIETY	HEALTH AWARENESS	Silver Lion
J. WALTER THOMPSON NEW YORK	UNSAFETY CHECK	BLACK LIVES MATTER	NONPROFIT	Silver Lion
BBDO NEW YORK	EVAN	SANDY HOOK PROMISE	SANDY HOOK PROMISE	Silver Lion
ALMAPBBDO, São Paulo	NOSFERATU	GETTY IMAGES	GETTY IMAGES	Silver Lion
OGILVY & MATHER SINGAPORE	HOLLYWOOD REJECTS ENTRE LES MURS	ALLIANCE FRANÇAISE DE SINGAPOUR	CINÉ CLUB	Silver Lion Campaign
OGILVY & MATHER SINGAPORE	HOLLYWOOD REJECTS AMOUR	ALLIANCE FRANÇAISE DE SINGAPOUR	CINÉ CLUB	Silver Lion Campaign
OGILVY & MATHER SINGAPORE	HOLLYWOOD REJECTS LA VIE D'ADELE	ALLIANCE FRANÇAISE DE SINGAPOUR	CINÉ CLUB	Silver Lion Campaign
CHE PROXIMITY, Sydney	THE HEARING TEST IN DISGUISE	COCHLEAR	COCHLEAR HEARING IMPLANT	Silver Lion
LYFT HQ, San Francisco	JUNE	LYFT	TRANSPORTATION SERVICE	Silver Lion
DDB PARIS	A WORLD WITH NO HEROES	UBISOFT	TOM CLANCY'S GHOST RECON WILDLANDS	Silver Lion
POL, Oslo	THE ENTER SANDBOX VR EXPERIENCE	AUDI	AUDI Q5 QUATTRO	Silver Lion
CLEMENGER BBDO MELBOURNE	HUNGERITHM	MARS CHOCOLATE AUSTRALIA	SNICKERS®	Silver Lion
BETC, Paris	LIKE MY ADDICTION	ADDICT'AIDE	ADDICT'AIDE	Silver Lion
BBDO NEW YORK	EVAN	SANDY HOOK PROMISE	SANDY HOOK PROMISE	Silver Lion
J. WALTER THOMPSON NEW YORK	UNSAFETY CHECK	BLACK LIVES MATTER	NONPROFIT	Silver Lion
LEO BURNETT, Madrid	DECEMBER 21ST	LOTERIAS Y APUESTAS DEL ESTADO	CHRISTMAS LOTTERY	Silver Lion
CLEMENGER BBDO MELBOURNE	HUNGERITHM	MARS CHOCOLATE AUSTRALIA	SNICKERS®	Silver Lion
J. WALTER THOMPSON PARIS	THE RIGHT SEARCH	LIBÉRATION	CHECKNEWS.FR BY DÉSINTOX	Silver Lion
J. WALTER THOMPSON NEW YORK	UNSAFETY CHECK	BLACK LIVES MATTER	NONPROFIT	Silver Lion
VML, Kansas City	#NUGGSFORCARTER	WENDY'S	QSR	Silver Lion
POL, Oslo	THE ENTER SANDBOX VR EXPERIENCE	AUDI	AUDI Q5 QUATTRO	Silver Lion
CLEMENGER BBDO MELBOURNE	MEET GRAHAM	TRANSPORT ACCIDENT COMMISSION VICTORIA	TRANSPORT ACCIDENT COMMISSION VICTORIA	Silver Lion
TOHOKUSHINSHA FILM CORPORATION, Tokyo / DENTSU INC., Tokyo	DRAW AND RELEASE	SAMSUNG ELECTRONICS	GALAXY S7 EDGE	Silver Lion
BBH, Singapore	UNLIMITED STADIUM	NIKE	NIKE LUNAR EPIC	Silver Lion
DAVID, Miami	GOOGLE HOME OF THE WHOPPER	BURGER KING	WHOPPER	Silver Lion
AFRICA, São Paulo	THE DEBUT	AB INBEV (BUDWEISER) / ESPN	INSTITUTIONAL	Bronze Lion
ENERGY BBDO, Chicago	ASPIRIN "HEROSMITHS"	BAYER CONSUMER HEALTH	ASPIRIN MEDICATION	Bronze Lion
ÅKESTAM HOLST, Stockholm	IKEA RETAIL THERAPY	IKEA	FURNITURE & HOME ACCESSORIES	Bronze Lion
BETC, Paris	CINEMA TO GO	AIR FRANCE	AIR FRANCE	Bronze Lion
LIQUIDMINDS, Copenhagen / SANSIR, Torshavn	GOOGLE SHEEP VIEW	VISIT FAROE ISLANDS & ATLANTIC AIRWAYS	THE FAROE ISLANDS	Bronze Lion
DDB GROUP NEW ZEALAND, Auckland	SILICON VALLEY URXXL	SKY TELEVISION NEW ZEALAND	SOHO CHANNEL	Bronze Lion
ALMA DDB, Miami	SPANISH LESSONS	NETFLIX	NARCOS	Bronze Lion
PUBLICIS LONDON	WORLDS APART	HEINEKEN	HEINEKEN BEER	Bronze Lion
GREY BRAZIL, São Paulo	THE COLOUR OF CORRUPTION	RECLAME AQUI	VIGIE AQUI	Bronze Lion
CHEIL SPAIN, Madrid	DYTECTIVE FOR SAMSUNG	SAMSUNG SPAIN	SAMSUNG #TECHNOLOGYWITHPURPOSE	Bronze Lion
HAVAS MILAN	FORGETTING AUSCHWITZ, REMEMBERING AUSCHWITZ	FIGLI DELLA SHOAH AND FONDAZIONE CDED	HOLOCAUST REMEMBRANCE DAY	Bronze Lion
WUNDERMAN BUENOS AIRES	ECOALARM	FUNDACIÓN BANCO DE BOSQUES	ECOALARM	Bronze Lion
CHE PROXIMITY, Sydney	THE HEARING TEST IN DISGUISE	COCHLEAR	COCHLEAR HEARING IMPLANT	Bronze Lion
UNCLE GREY, Copenhagen	DRAG, DROP & GO	CHEAPFLIGHTS	CHEAPFLIGHTS	Bronze Lion
ÅKESTAM HOLST, Stockholm	IKEA RETAIL THERAPY	IKEA	FURNITURE & HOME ACCESSORIES	Bronze Lion
GRABARZ & PARTNER, Hamburg	PAX IT	IKEA DEUTSCHLAND GMBH & CO. KG	PAX CLOSET	Bronze Lion
THE MARTIN AGENCY, Richmond	CONDENSED PRE-ROLL: CAMPAIGN	GEICO	INSURANCE	Bronze Lion
180 AMSTERDAM, Amsterdam	THE SHARED STORY OF HARRY AND AHMED	UNICEF	SUPPORT CHILD REFUGEES	Bronze Lion
&Co./NoA, Copenhagen	THE DNA JOURNEY	MOMONDO	MOMONDO TRAVEL SEARCH ENGINE	Bronze Lion
THE MARTIN AGENCY, Richmond	THE WORLD'S BIGGEST ASSHOLE	DONATE LIFE	ORGAN DONATION	Bronze Lion
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo	GRAVITY CAT	SONY INTERACTIVE ENTERTAINMENT	GRAVITY DAZE2	Bronze Lion
GOOGLE CREATIVE LAB, London	BACK TO LIFE IN VIRTUAL REALITY: RHOMALEOSAURUS & GIRAFFATITAN	GOOGLE ARTS & CULTURE	GOOGLE ARTS & CULTURE NATURAL HISTORY	Bronze Lion
BBDO NEW YORK	INSTANTDJ	BACARDI	BACARDI	Bronze Lion
R/GA SYDNEY	THROUGH THE DARK	GOOGLE	GOOGLE PLAY	Bronze Lion
DAVID, Miami	GOOGLE HOME OF THE WHOPPER	BURGER KING	WHOPPER	Bronze Lion
GIANT SPOON, Los Angeles / HP, Palo Alto	THE WOLF: EPSIODE 1	HP	PRINT AND PC SECURITY	Bronze Lion Campaign
GIANT SPOON, Los Angeles / HP, Palo Alto	THE WOLF: EPISODE 2	HP	PRINT AND PC SECURITY	Bronze Lion Campaign
GIANT SPOON, Los Angeles / HP, Palo Alto	THE WOLF: EPISODE 3	HP	PRINT AND PC SECURITY	Bronze Lion Campaign
GIANT SPOON, Los Angeles / HP, Palo Alto	THE WOLF: EPISODE 4	HP	PRINT AND PC SECURITY	Bronze Lion Campaign
MJZ, Los Angeles / BLACK FRAME, New York	MY MUTANT BRAIN	KENZO	KENZO PARFUMS	Bronze Lion
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo	GRAVITY CAT	SONY INTERACTIVE ENTERTAINMENT	GRAVITY DAZE2	Bronze Lion
ROMANCE, Paris	L'AMOUR, L'AMOUR.	INTERMARCHÉ	INTERMARCHÉ	Bronze Lion
MJZ, Los Angeles / LEO BURNETT CHICAGO	OSTRICH	SAMSUNG	SAMSUNG	Bronze Lion
SAATCHI & SAATCHI, London	THE SNACKER HACKER	KERRY FOODS	MATTESSONS	Bronze Lion
TBWA\NEBOKO, Amsterdam	TRAMROULETTE	HOLLAND CASINO	ROULETTE	Bronze Lion
TBWA\HAKUHODO, Tokyo	GREEN LIGHT RUN	ADIDAS	PUREBOOST	Bronze Lion
DIESTE, Dallas	LITBAITS	THE WILD DETECTIVES	BOOKSTORE	Bronze Lion
FCB, Toronto	DOWN SYNDROME ANSWERS	CANADIAN DOWN SYNDROME SOCIETY	HEALTH AWARENESS	Bronze Lion
BBH, New York	SEARCH FOR GREATNESS	SONY PLAYSTATION	SONY PLAYSTATION	Bronze Lion
VML, Kansas City	TWITTER BEEF	WENDY'S	WENDY'S	Bronze Lion
R/GA, New York	ASK FOR A RAISE	THE MUSE, LADIES GET PAID, PAYSCALE, REPLY.AI	ASK FOR A RAISE	Bronze Lion
R/GA, New York	MAMBA DAY	NIKE	NIKE	Bronze Lion
HEARTS & SCIENCE, New York / SAATCHI & SAATCHI, New York	TIDE'S SUPER BOWL STAIN	PROCTER & GAMBLE	TIDE PODS PLUS DOWNY	Bronze Lion
ALMA DDB, Miami	EPISODE LEAK	NETFLIX	NARCOS	Bronze Lion
FAMOUSGREY BRUSSELS	KLARAFY	KLARA	KLARAFY	Bronze Lion
DAVID, Miami	GOOGLE HOME OF THE WHOPPER	BURGER KING	WHOPPER	Bronze Lion
FALLON LONDON	LITTLE BIT OF THE TOUR	SKODA	SKODA	Bronze Lion
ÅKESTAM HOLST, Stockholm	IKEA RETAIL THERAPY	IKEA	FURNITURE & HOME ACCESSORIES	Bronze Lion
FCB, Toronto	DOWN SYNDROME ANSWERS	CANADIAN DOWN SYNDROME SOCIETY	HEALTH AWARENESS	Bronze Lion
F5, Shanghai	KNOW YOU AGAIN	BAIDU	AI GLASSES	Bronze Lion
PHILIPP UND KEUNTJE, Hamburg / RIMOWA ELECTRONIC TAG, Hamburg / T-SYSTEMS INTERNATIONAL, Frankfurt / AIRBUS GROUP, Leiden	RIMOWA ELECTRONIC TAG	RIMOWA ELECTRONIC TAG GMBH	RIMOWA ELECTRONIC TAG	Bronze Lion
BUZZMAN, Paris / PRODUCTMAN, Paris	NOSULUS RIFT	UBISOFT	NOSULUS RIFT	Bronze Lion
OGILVY BRASIL, São Paulo	THE VOICE OF ART	IBM	IBM CLOUD	Bronze Lion
SID LEE, Montréal	STREET SWATCHES	RÉNO-DÉPÔT	SICO'S PAINT	Bronze Lion
CLEMENGER BBDO MELBOURNE	HUNGERITHM	MARS CHOCOLATE AUSTRALIA	SNICKERS®	Bronze Lion
VENABLES BELL & PARTNERS, San Francisco	AUDI AND AIRBNB LIVE TO DRIVE	AUDI OF AMERICA	AUTOMOBILES	Bronze Lion
SPOTIFY, New York	2016 WRAPPED	SPOTIFY	SPOTIFY	Bronze Lion
AFRICA, São Paulo	THE DEBUT	AB INBEV (BUDWEISER) / ESPN	INSTITUTIONAL	Bronze Lion

The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.