There is a huge need to understand the impact digital already has on marketing and the broader business to increase revenue, decrease costs and provide the customer with an enhanced experience.
Some big trends which are contributing to this change:
The opportunities are endless and we need to understand that it’s a journey not a destination. I hope that I have provided you with thought starters to ignite your digital marketing transformation. The idea is to start the process and identify the framework to enable the transition. It’s important to note that in order for this shift to happen, we need radical changes to happen to re-engineer marketing for the future.