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    Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network

    Global Out of Home Media (Global), one of the largest African out-of-home media owners, recently undertook a major refurbishment exercise of its holding in Abuja. The investment saw the media owner upgrading its entire network of 3m x 6m and 7m x 5m billboard sites across the city.
    Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network

    Abuja is a well-planned city with a population of over two million people, where transportation, housing and other infrastructure are among the best on offer in the West African region. To complement the rapid growth and highly desirable destination, Global embarked on a process in which it completely refreshed and internally illuminated all its sites.

    Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network

    In a city that sees large numbers of people taking to the streets as they head out into the pulsating nightlife of the city, the illuminated billboards add to the experience of an exciting and vibrant evening out. The illumination also extends the visibility of the advertising for brands, which now enjoy 24/7 exposure.

    “Our investment in Abuja ensures that we are delivering a world-class product in Nigeria, one of the fastest-growing markets in the entertainment and media universe. Last year it saw 15.7% growth, reaching a value of US$3.8 billion. With an 11.0% CAGR anticipated, globally only Indonesia at 13.2% CAGR is expected to exceed this pace of growth,” notes Sylvain Rouch, GM at Global.

    Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network

    Abuja - considered one of Africa’s top six property investment hotspots - is experiencing a major housing gap as demand for luxury real estate soars due to senior government officials and expatriates seeking to invest in the city. It is also known as the start-up capital of Nigeria, with a host of technology investment and development start-ups calling the area home.

    This is a city that is experiencing massive and rapid growth. With a number of booming industries including FMCG, consumer electronics, tourism and agriculture among others, Abuja also accounts for 10% of all new smartphone sales over the last year in Nigeria, Africa’s second largest mobile market, valued at over $4 billion. Abuja has an estimated GDP of $12 billion, with an estimated GDP per person of $5,853. From an OOH perspective, CAGR growth of 7.8% is expected, providing for a healthy future, one which Global has already started preparing for.

    Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network

    “Abuja is a key market in Africa for any brand looking to enter the highly valuable Nigerian market, consolidate its existing position or grow market share. Our investment in the newly illuminated Glo-Lites, positioned in high-traffic locations, reaffirms our leading position in the market while through our holding, providing the coverage and scale advertisers seek in markets such as this,” concludes Rouch.

    Provantage
    Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.
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