The new features provide a preview of the current top business and financial events expected to occur that week in the world of international business.
IGI will also advertise around CNN's Africa and environment-themed programming. The commercial partnership represents the first advertising relationship between IGI and CNN International and the insurance company's sole international media campaign.
"We're delighted to have IGI come on board with us to sponsor two very valuable and insightful editorial initiatives", commented Rani R Raad, senior VP, advertising sales, CNN International. "This is a testament to
the success of IGI's launch campaign in 2009 and we are pleased to be able to work with companies like IGI to extend their brand internationally. We are looking forward to seeing IGI maximise their association with Business Diary and Morning Agenda and connect their brand with CNN audiences worldwide."
Executive vice chairman and chief executive officer of IGI, Remi Olowude, said: "IGI's partnership with CNN presents us with an international platform to showcase our specialist insurance and risk management expertise, African parentage and global outlook. We continue to lead responsibly in our traditional insurance business, just as we reach out to stakeholders in several other sectors of the various economies where we operate through our diversified investment initiatives."
"Our sponsorship of Business Diary and Morning Agenda is part of our brand building strategy to enable us to enlarge our equity in the global marketplace; it will enable us to connect with our partners and inspire them to conquer new frontiers."
IGI joins CNN's list of international clients including Qatar Foundation, Dubai International Financial Centre, Zenith Bank, Skype, Vestas and Nokia.
