"Currently the mobi-site is an introduction to Namibia as a destination," said Chantal Matthee, manager - Namibia Tourism Board, Johannesburg.
Creators of the "Discover Namibia" mobi-site and mobile marketing company, Yonder Media, assisted Namibia Tourism in introducing mobile into their strategy. "This is a great advancement for the travel industry. Seeing that travellers are on the go, they now can access vital information about Namibia in the palm of their hands," Reghardt van der Westhuizen, accounts manager of Yonder Media, stated.
"We are now able to undertake methods to communicate with the consumer by using the medium we know for a fact they will have on them 24/7 - their mobiles! Mobile phones are people's lifelines and any information is readily available," Matthee commented.
Go to discovernamibia.mobi to view the mobi-site.
