White joined CHE Proximity in 2016 as executive creative director, and within two years he’d rapidly risen through the ranks to become the youngest chief creative officer in Australia. At age 32, he now oversees a department of 92 people.
Since joining the agency, White has ignited CHE Proximity’s creative reputation, leading the agency to over 100 international creative awards. The impressive haul includes 15 Cannes Lions, Best in Show at the Caples Awards and a Grand Clio, as well as awards at D&AD, LIA, The One Show and The Webby Awards. The agency has also been crowned Australian agency of the year at ADC, AdNews Australia, B&T and Mumbrella.
White leads the team to create work that redefines advertising, focusing on owning the entire customer experience - as seen in their recent work for Virgin Velocity’s Billion Point Giveaway, Cochlear’s Hearing Test in Disguise, Swann Inconvenience Stores and Carsales Auto-Ads. White motivates his team and clients to rethink the mould to create work that connects with customers on a one-to-one level.
The Immortal Awards jury currently includes:
The full jury lineup is available to view here
There are just eight weeks left to enter The Immortal Awards. The entry system is now open to all Little Black Book members until 3 September. Members should visit the submissions page to complete their submissions, whilst non-members can join LBB here.
