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Marketing & Media Africa

Africa's reputation work

Several global public relations and communications firms are helping Africa rewrite its narrative on reputation and business trust. This is essential for the 'Africa Rising' megatrend that will dominate the next few decades. To continue to attract international investment, there has to be trust for governments, media, business and the non-profit sector.
The recent ethics and reputation study conducted by Reputation Matters on behalf of the African Public Relations Association (APRA), highlighted many opportunities for the continent to take charge of its narrative, said Regine le Roux of Reputation Matters.
Due to the increased focus on Africa and acknowledgement that it is finally Africa's time, opportunities abound for the communications industry, as Robyn de Villiers, chair and CEO of Burson Cohn & Wolfe Africa, writes.
The Nigerian government needs to work on its communication as it is the least trusted institution in the West African state, while media is the most trusted, according to the Edelman Trust Barometer released last week for Nigeria.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



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Quotes
Angelina Jolie
"Our diversity is our strength. What a dull and pointless life it would be if everyone was the same."
Henry Ward Beecher
"Gratitude is the fairest blossom which springs from the soul."
Norman Cousins
"Hope is independent of the apparatus of logic."
Les Brown
"In every day, there are 1,440 minutes. That means we have 1,440 daily opportunities to make a positive impact."
Thomas Mann
"It is love, not reason, that is stronger than death."

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