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Marketing & Media Africa

How to produce beautiful marketing

In our latest #MeettheMarketer column, the global chief marketing officer for Patrón Spirits International, Lee Applbaum, urged marketers to still listen to their own intuition, and not be sidetracked by masses of data. Data sits at the core of much marketing and advertising decisions these days, but it is not only about the data - beautiful marketing is still driven by great ideas and the gutfeel of marketers who know their brands and their target market.
And the growth in technology is enabling that beautiful marketing, as AR, social media and innovative technology amplify media and marketing. Data is there to provide the analytics needed.
Many of our thought leaders in the marketing communications industry are predicting in our annual BizTrends2018, that 2018 will be the 'Year of Video' - and it is great to see a new festival around television and web series content launched through ZIFF and DISCOP Zanzibar this year, taking place mid-July 2018.
Congratulations are also in order for content partner and one of the most innovative businesses on the continent: APO Group, which last week launched print monitoring for press release distribution in Africa. They are certainly dominating press release distribution on the continent.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


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BizTop stories
A new TV content festival announced
A new TV content festival announced
ZIFF and DISCOP Zanzibar add TV series festival to the category line-up...read
Lee Applbaum, global chief marketing officer, Patrón Spirits International.
#MeettheMarketer: Marketers are relying too heavily on data

Louise Marsland

The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...read
Print monitoring for press release distribution in Africa launched
AFRICA
Print monitoring for press release distribution in Africa launched
The APO Group has launched the first print monitoring service for press releases distributed in Africa, after the APO Innovation Lab designed a cutting-edge print monitoring system for press releases distributed across Africa...read
Provantage Media Group acquires majority stake in Global Outdoor Systems
SOUTH AFRICA
Provantage Media Group acquires majority stake in Global Outdoor Systems

Issued By Provantage Media Group

Leading out-of-home company Provantage Media Group has acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets...read
Charles Murito, country manager of Google Kenya |
SOUTH AFRICA
Google Kenya's Charles Murito on digital advertising and the age of assistance

Jessica Tennant

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...read
Ethiopian journalist, Eskinder Nega.
ETHIOPIA
Ethiopia's Eskinder Nega refuses to sign false confession in exchange for prison release
The Committee to Protect Journalists condemns the Ethiopian government's attempts to compel Ethiopian journalist and blogger Eskinder Nega to sign a false confession before releasing him... read
Image: Rawpixel.com (Image Supplied)
KENYA
E-commerce penetration in Kenya ramping up travel

Josephine Wawira

Travellers' resolve and ability to purchase services on the move has increased the reliance on mobile devices, thus giving service providers who invest in easy-to-use apps a rising edge... read
New emojis. © -
SOUTH AFRICA
Raccoons, superheroes and bald heads are getting new emoji this year

Andy Walker

Expect to see more options when picking out the perfect emoji to accompany your messages this year... read
Strand Hotel Swakopmund
NAMIBIA
Rainmaker's Vista.360 virtual tours proves a powerful boost for destination Namibia
Rainmaker's Vista.360 virtual tours were viewed by more than three million potential guests focused on Namibia as a destination in December 2017... read
Make the most of your money with AI and machine learning
SOUTH AFRICA
Make the most of your money with AI and machine learning

Bradley Elliott

While a variety of popular apps such as Apple Siri, Google Now, Amazon Alexa and Microsoft Cortana promise to enhance people's lifestyles, few will have more impact on consumer behaviour than personal finance assistants... read
Maithreyi Seetharaman in Abu Dhabi.
AFRICA
Africanews launches weekly business, lifestyle programme for Middle East
Africanews has launched 'Inspire Middle East' for its African and European audiences... read
Egyptian public must be able to access all news sites
EGYPT
Egyptian public must be able to access all news sites
The Committee to Protect Journalists has called on Egyptian authorities to ensure that the public has easy access to a full range of news and information sources in the lead-up to presidential elections scheduled for next month... read
Image credit: Pixabay via .
SOUTH AFRICA
How the thunderbolts of transformation impact the future of work

Carmen Murray

With the hype around the fourth industrial revolution, AI, robotics and what this means for our careers, Carmen Murray, articulates how this impacts the future of work... read
Brimstone CEO Mustaq Brey. Image credit: Sunday Times
SOUTH AFRICA
Brimstone Investment Corporation sells R387m stake in Tiger Brands

Marc Hasenfuss

Enduring empowerment company Brimstone Investment Corporation has confirmed the sale of R387m worth of shares in food brands conglomerate Tiger Brands... read
iRise opens applications for Somali incubator
SOMALIA
iRise opens applications for Somali incubator

Tom Jackson

The recently-launched iRise hub has opened applications for its first incubation programme, which aims to mentor and support local entrepreneurs to help create sustainable and scalable businesses in Somalia... read
The modern marketer's imperative: Adopting a growth-hacking mindset
SOUTH AFRICA
The modern marketer's imperative: Adopting a growth-hacking mindset

Gil Sperling

Time to dismantle the traditional advertising complex and implement initiatives that drive exponential growth... read
Image Source:
SOUTH AFRICA
#MeetingsAfrica: All that Africa has to offer

Danette Breitenbach

Wowing the world with what Africa has to offer. That is the purpose of Meetings Africa... read
Oradian co-founder Julian Oehrlein on stage at the European FinTech event in Brussels accepting the award for Europe's Most Innovative Banking Software.
AFRICA
The missing links in the digital ecosystem in Africa
Companies like Google, Facebook, SEC2Africa and Oradian are identifying what could be the missing links in the digital ecosystem: knowledge transfer and face-to-face interaction... read
Survey reveals interesting data about Nigeria's tech industry
NIGERIA
Survey reveals interesting data about Nigeria's tech industry
On-demand software development company, Devcenter, recently released the data from its survey to Nigerian developers in the tech ecosystem... [INFOGRAPHIC] read
New Africa-wide initiative will create jobs
AFRICA
New Africa-wide initiative will create jobs
Dr Ibrahim Mayaki, the CEO of the New Partnership for Africa's Development Agency (NEPAD), was interviewed by Africa Renewal on the latest socioeconomic developments on the continent... read
Taxify and OrderIn: friends with benefits
SOUTH AFRICA
Taxify and OrderIn: friends with benefits

Ammaar Sukhadia

Ride-hailing company Taxify has partnered up with food delivery business OrderIn, and are set to compete with the likes of Mr D and UberEats... read
Brand consistency: Taking marketing to a higher level
SOUTH AFRICA
Brand consistency: Taking marketing to a higher level

Paula Sartini

In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve... read
Facebook partners for a safer internet in Africa
AFRICA
Facebook partners for a safer internet in Africa
Facebook today announced a number of partnerships across Africa to explore ways to make the internet safer for all... read
Absolut creative collaboration.
AFRICA
Change the way the internet sees African creativity
The Absolut African Art Intervention is continuing in its mission to change how the world views African creativity... read
The role of AI in the Future of Work
SOUTH AFRICA
The role of AI in the Future of Work

Cameron Beveridge

As the Fourth Industrial Revolution disrupts every facet of our lives, business leaders and HR practitioners face a challenging but exciting time... read
Game-changing trends for the manufacturing industry in 2018
SOUTH AFRICA
Game-changing trends for the manufacturing industry in 2018

Antony Bourne

When you think 'IoT', is your first thought newly affordable, available sensors being added to products after they've been manufactured? If it is, well I believe 2018 will change that... read
Smart cities need to be more human, so we're creating Sims-style virtual worlds
SOUTH AFRICA
Smart cities need to be more human, so we're creating Sims-style virtual worlds

Nick Malleson and Alison Heppenstall

Huge quantities of networked sensors have appeared in cities across the world in recent years. These include cameras and sensors that count the number of passers-by, devices to sense air quality, traffic flow detectors, and even beehive monitors... read
Four fast ways to maximise in-store promotions
SOUTH AFRICA
Four fast ways to maximise in-store promotions

Sandra Steenkamp

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales... read
The Wound boldly explores tradition and sexuality
SOUTH AFRICA
The Wound boldly explores tradition and sexuality

Daniel Dercksen

"The Wound was born out of a desire to push back against clichéd stereotypes of black masculinity perpetuated inside and outside of African cinema," says writer-director John Trengrove... read
Sudan detains local journalist, confiscates newspapers following reporting on protests
SUDAN
Sudan detains local journalist, confiscates newspapers following reporting on protests
Sudanese authorities should immediately release al-Jarida reporter Ahmed Jadein, cease confiscating newspapers, and allow journalists to report on matters of public interest without fear of reprisal... read
Partnerships needed to accelerate Africa's transformation
AFRICA
Partnerships needed to accelerate Africa's transformation
UN-AU leaders sign framework for Implementation of Agenda 2063 and 2030 Agenda for Sustainable Development... read
#Newsmaker: F/NE CEO on partnering w/ GlobalHealthPR
SOUTH AFRICA
#Newsmaker: F/NE CEO on partnering w/ GlobalHealthPR

Jessica Tennant

Johannesburg-based strategic communications consultancy F/NE, with its reach into Kenya, Nigeria, Zambia and Zimbabwe, recently partnered with GlobalHealthPR (GHPR), the world's largest independent health and science communications agency partnership, in order to expand the network's presence and capabilities in Africa... read
Niger radio, TV channels in protest over tax audit
NIGER
Niger radio, TV channels in protest over tax audit
Privately-run newspapers and radio and TV channels in Niger protested last week over a tax audit that they said sought to "stifle" the country's independent media... read
International
Amazon unveils grocery delivery via Whole Foods chain
SOUTH AFRICA
Amazon unveils grocery delivery via Whole Foods chain
US online giant Amazon on Thursday unveiled plans to launch grocery delivery to a number of US cities for its Prime subscribers using its recently acquired Whole Foods supermarket chain... read
Image credit: .
UNITED STATES
Streaming platform Hulu could be wild card in Fox-Disney megadeal
Walt Disney Co.'s deal for much of the film and television assets of 21st Century Fox could help remake the streaming platform Hulu a legitimate rival to Netflix... read
Inma report: The emerging value of content
GLOBAL
Inma report: The emerging value of content
According to a new Inma report, news media companies are discovering the emerging value of content to create data-infused reader-based business models that are impacting corporate cultures and audience relationships... read
Image credit: Pixabay via .
GLOBAL
YouTube labels state-sponsored news as rules tighten
YouTube began labeling news broadcasts that get government money as it vowed to be stricter about content at the globally popular online video-sharing service... read
Business
Photo: Greenpeace
SOUTH AFRICA
Millennials and Generation Z: Leading the charge in corporate governance
There's no place to hide. From state capture to large-scale corruption and wrong-doing, the sordid underbelly of corporate South Africa has been exposed and found wanting when it comes to good governance and ethics... read
How to make healthy buildings in an era of mass migration
SOUTH AFRICA
How to make healthy buildings in an era of mass migration

Laura B Alvarez

Worldwide population growth and mass migrations are putting the infrastructure of many cities under strain... read
Francis Hannaway via
GLOBAL
Transforming vulnerability into resilience: $1.06bn needed to rebuild agriculture, combat hunger in 26 countries
"Maintaining food production and rebuilding agriculture is fundamental to preventing loss of life from severe hunger and to provide a pathway towards resilience in the midst of humanitarian crises." read
Arcaion via
SOUTH AFRICA
Jamms meeting tackles Western Cape water crisis, impact on tourism
The Joint Association Members Meetings Sessions (Jamms) recently convened to give concerned tourism businesses and individuals the chance to ask questions about the current state of the drought in the Western Cape... read
Namibia faces fresh armyworm outbreak
NAMIBIA
Namibia faces fresh armyworm outbreak

Nuusita Ashipala

"According to the data that was collected from pheromone traps on the number of Fall armyworm (FAW) moths, FAW is still around and as soon as the host plants are available the moths will start producing egg masses on the plant leaves..." read
How are companies preparing for automation and the new world of work?
SOUTH AFRICA
How are companies preparing for automation and the new world of work?

Lusanda Raphulu

The world of work is evolving, and future-conscious organisations need to be aware of the business implications associated with automation and robotics. A fundamental consideration is how such changes disrupt and affect the world of work and long-standing traditions about the role human beings play in it... read
Brett St Clair
SOUTH AFRICA
Your guide to the top three cloud computing trends of 2018

Brett St Clair

Digital transformation continues to grow with a predicted spend of $1.7 globally by 2019, a massive 42% increase on 2017 spend (IDC 2017). It is a given that cloud computing services will gain a phenomenal market share in Africa this year... read
McKay Savage via
AFRICA
The rise and rise of African agri-tech

Tom Jackson

Agriculture is big business in Africa. The sector employs 65 per cent of the continent's labour force, and accounts for 32 per cent of gross domestic product (GDP), according to the World Bank. read
Unknown via
KENYA
Kenya lifts temporary ban on avocado exports
"The temporary ban was a wake-up call for the exporters with the ban having been imposed to stop exporters shipping out immature crop because of high demand in the world market." read
Bjvisser via  - Ethiopian farmer at work on his land.
AFRICA
Keeping up with climate change: Climate zoning as a tool to fight hunger

Ariong Moses

In countries around the world, farming households are facing the wrath of unpredictable climate patterns... especially in Africa where vulnerability is high... read
Turner & Townsend Kenya, MML to merge
KENYA
Turner & Townsend Kenya, MML to merge
Turner & Townsend Kenya is set to merge with Nairobi-based project management firm Mentor Management Limited (MML)... read
East Africa: Smuggling, hides exports hurting bid to grow leather trade
EAST AFRICA
East Africa: Smuggling, hides exports hurting bid to grow leather trade

Njiraini Muchira

While Kenya has identified the leather industry as among those to push its manufacturing sector, it is struggling to stem export and smuggling of raw hides and skins... read
Jaha Dukureh named UN Women regional goodwill ambassador for Africa
THE GAMBIA
Jaha Dukureh named UN Women regional goodwill ambassador for Africa
UN Women has named renowned activist Jaha Dukureh of The Gambia as a regional goodwill ambassador for the organisation... read
Protea Hotels sets its sights on North Africa
ALGERIA
Protea Hotels sets its sights on North Africa
With the opening of Protea Hotel by Marriott Constantine, Algeria, the company has announced its expansion into North Africa... read
Image supplied
NIGERIA
Jumia Travel honours travel industry at 2018 Nigeria Travel Awards
On 1 February 2018, Jumia Travel celebrated the second edition of the Nigeria Travel Awards, which celebrated hoteliers, airlines and travel websites for their contributions to the success of the travel, hospitality and tourism industries in 2017... read
Image via
KENYA
First DoubleTree branded hotel opens in Kenya
Located along Ngong Road, DoubleTree by Hilton Nairobi Hurlingham opens as the first DoubleTree branded property in Kenya... read
China Crisis via  - The Berg River Dam, located near Franschhoek, is one of the principal dams in the Western Cape Water Supply System.
SOUTH AFRICA
Decline in agricultural usage pushes Day Zero back to mid-May
Due to a decline in agricultural water usage, Day Zero has been pushed back to mid-May 2018. Agricultural usage is likely to drop significantly over the next weeks... read
2DU Kenya 84 via
AFRICA
First Malabo Biennial Report: More needs to be done to address threats of climate change to farmers and food security
"The future of agriculture depends on the management of climate change. There is a need for national investments that are targeted at efforts that address the threats to food and nutrition security within the context of the changing climate." read
Donor nations offer $2.3bn for third world education
SOUTH AFRICA
Donor nations offer $2.3bn for third world education
Donor nations announced on Saturday, 3 February, $2.3bn in funding to support education in developing countries, following an international meeting in the Senegalese capital Dakar... read
Africa's gas market: Primed to boom
SOUTH AFRICA
Africa's gas market: Primed to boom
At the end of 2016, Africa had proven natural gas reserves of 503.3 Tcf (trillion cubic feet), indicating an increase of around 1% in total gas reserves on the continent... read
Quotes
Buddha
"Just as a candle cannot burn without fire, men cannot live without a spiritual life."
Jack Kerouac
"All human beings are also dream beings. Dreaming ties all mankind together."
William S. Burroughs
"Your mind will answer most questions if you learn to relax and wait for the answer."
Daniel Day-Lewis
"At some point in your life, if you're lucky, you get to design the way in which things evolve."

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