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Marketing & Media Africa

What's your top trend for 2018?

BizTrends2018 comes to an end this week on Bizcommunity.com's B2B news portal, but will continue to be amplified by a continuing social media campaign wrapped around the expert contributors and sponsors who have given their time to share their top trends for 2018: follow the hashtag #BizTrends2018 or click through to the BizTrends2018 special section for all the expert contributors.
In total there are 226 specialist trends contributors across Bizcommunity.com's 17 industry sectors, with 63 published on Bizcommunity.com's South Africa and Africa Media and Marketing portal. Let us know what you think the top trend is for 2018!
Well done to all the editors for their excellent curation of the top trends for South African business, including those trends across the African continent.
This is the biggest BizTrends annual ever published and I'm proud to be the curator and editor of such a worthy project.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizTop stories
Pete Case, chief creative officer, Ogilvy & Mather South Africa.
#BizTrends2018: The transformation of the advertising space

Pete Case

The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver...read
Africa's consumer goods and retail sectors driven by expanding middle class, tech development
Africa's consumer goods and retail sectors driven by expanding middle class, tech development
In Africa and the Middle East, the value of mergers and acquisitions transactions is expected to rise to $6.4 billion in 2018 and will continue to rise in 2019, to $6.6 billion...read
Africa has to fight against the "cancer of corruption"
AFRICA
Africa has to fight against the "cancer of corruption"
The fight against corruption is critical for Africa's sustainable development, says the Economic Commission for Africa's Vera Songwe...read
Tell the authentic stories of Africa
AFRICA
Tell the authentic stories of Africa

Moliehi Molekoa

With fake news on the rise, Africans need to tell authentic stories on their own platforms...read
Khalo Matabane's 'The Number'.
AFRICA
US premiere for The Number at Pan African Film Festival
Khalo Matabane's The Number heads to the Pan African Film Festival in Los Angeles for its United States premiere...read
#BizTrends2018: How to manoeuvre through 2018 and come out the other side
SOUTH AFRICA
#BizTrends2018: How to manoeuvre through 2018 and come out the other side

Natasha Fourie

Local industry research has been turned on its head leaving many agencies and clients really scrambling to build benchmarks for success and establishing a new normal... read
Radio2000 invited to broadcast in Tanzania to promote arts, culture and tourism
SOUTH AFRICA
Radio2000 invited to broadcast in Tanzania to promote arts, culture and tourism
By invitation from the Tanzania Tourist Board, Radio2000 will tour the country from 4-11 February 2018 to create content around the annual Sauti Za Busara Music Festival and tourism in Tanzania... read
Mall for Africa expands to 11 new markets
AFRICA
Mall for Africa expands to 11 new markets
Mall for Africa, an e-commerce and m-commerce platform present in Nigeria, Kenya, Ghana and Rwanda, has expanded to 11 new countries in Africa... read
Kenyan government ignores court order over broadcasting ban
KENYA
Kenyan government ignores court order over broadcasting ban
The Committee to Protect Journalists called on the Kenyan government to obey a court order suspending a broadcasting ban on four privately owned television stations... read
Social Media Week Lagos announced
NIGERIA
Social Media Week Lagos announced
eNitiate partners with Social Media Week Lagos - the only African city to host the event... read
Africanews viewership grows to 1.2 million with addition of Senegal
SENEGAL
Africanews viewership grows to 1.2 million with addition of Senegal
Africanews has partnered with the L'Obs television network to strengthen its position in Senegal... read
Sign up for our webinar and find out how to create effective multichannel marketing campaigns
SOUTH AFRICA
Sign up for our webinar and find out how to create effective multichannel marketing campaigns

Issued By Kantar Millward Brown

New research from Kantar Millward Brown's annual AdReaction study shares five principles to help brands create successful integrated and customised campaigns that will avoid the pitfalls of fragmentation and maximise media synergies across channels... read
#BizTrends2018: It's not on top, it's inside
SOUTH AFRICA
#BizTrends2018: It's not on top, it's inside

Gillian Rightford

The truth is that almost everything has changed in the world of marketing communication - and those that own the data, have the power... read
#BizTrends2018: Trends in ad ops and ad tech
SOUTH AFRICA
#BizTrends2018: Trends in ad ops and ad tech

Pilira Mwambala

Ad operations professionals are now under immense pressure to upskill and provide data driven insights... read
Embrace digital but ignore traditional media at your peril
SOUTH AFRICA
Embrace digital but ignore traditional media at your peril

Thabiso Dlamini

Thabiso Dlamini explores several reasons why marketers need to focus on developing their relationship with traditional media now more than ever... read
The modern marketer is a connected one
SOUTH AFRICA
The modern marketer is a connected one

Jessica Tennant

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!... read
Kenya's Mondo Ride takes home $2m funding
KENYA
Kenya's Mondo Ride takes home $2m funding

Tom Jackson

Kenyan ride-hailing startup Mondo Ride has secured $2m in funding from investors in the United Arab Emirates (UAE) and Egypt to help it expand across the continent... read
Why my startup scene is better than yours: Kenya
KENYA
Why my startup scene is better than yours: Kenya

Tom Jackson

Last week, Disrupt Africa kicked off a new series, in which we have spoken to the great and the good from various African tech scenes to find out what it is that makes them tick... read
The internet will be free one day
SOUTH AFRICA
The internet will be free one day

Alan Knott-Craig

What is the one thing your kids can't live without? It's not water. It's not electricity. It's not school. It's the internet... read
Mobile app fatigue - what is it and what can you do about it?
SOUTH AFRICA
Mobile app fatigue - what is it and what can you do about it?

Lynette Hundermark

Eight years after the global "app-splosion", even in a country like South Africa where smartphone adoption took a little longer than the rest of the world to catch up, "app-overload" aka "app-fatigue" is now a thing... read
Diana Mtombeni.
AFRICA
Key appointments at JCDecaux Africa
JCDecaux Sub-Saharan Africa, has announced three key appointments to their traditional and digital outdoor advertising team in Africa, as their network on the continent expands... read
Promoting media freedom across the globe
AFRICA
Promoting media freedom across the globe
Deutsche Welle has launched DW Freedom, a project to encourage and protect freedom of speech and media freedoms around the world... read
DRC journalist detained, accused of "compromising" president over bread truck photos
DR CONGO
DRC journalist detained, accused of "compromising" president over bread truck photos
Authorities in the Democratic Republic of Congo should investigate and bring to justice those responsible for the harassment and detention of Willy Akonda, the Committee to Protect Journalists said... read
Live art gains all African access with Live Art Network Africa launch
SOUTH AFRICA
Live art gains all African access with Live Art Network Africa launch
This February, the Institute for Creative Arts' (ICA) returns to the City of Cape Town with the launch of the inaugural Live Art Network Africa (Lana), which provides the continent with access to theorise live art from 17-20 February 2018. read
New award to celebrate African evidence leadership
SOUTH AFRICA
New award to celebrate African evidence leadership
UJ's Africa Evidence Network is launching the first annual Africa Evidence Leadership Award, to recognise and honour people who have raised the awareness of evidence-informed decision-making in Africa... read
UN chief AntĂ³nio Guterres being interviewed by Africanews this week.
AFRICA
Africanews: UN-AU cooperation in Africa
The actions of the United Nations on the continent of Africa was the subject of an exclusive television interview with Africanews this week... read
Jade Amic - Native VML's creative group head and chair of the Bookmarks 2018's 'innovative engineers' jury panel.
SOUTH AFRICA
#Bookmarks2018: Digital jury jabber with... Jade Amic

Leigh Andrews

This year, we'll see the 10th ever IAB Bookmark Awards taking place after the fourth Digital Summit on 1 March in Johannesburg. With award judging underway, I got some behind-the-scenes insights with Jade Amic. She's Native VML's creative group head and chair of the Bookmarks' 'innovative engineers' jury panel... read
Tenisnaps via . Cassava farmer arranges his tubers in line while he waits for buyers.
AFRICA
Protecting cassava from disease? There's an app for that

Amanda Ramcharan

Cassava is vulnerable to viruses and other plant diseases. A lack of infrastructure and engagement by trained plant disease experts with farmers means the farmers are not trained to recognise them in their early stages. That's why we set out to create a disease-recognition app... read
Kenya cuts TV transmissions over live coverage of opposition's Odinga
KENYA
Kenya cuts TV transmissions over live coverage of opposition's Odinga
Authorities in Kenya should immediately allow four privately owned television stations to resume broadcasting after they were shut down by government... read
Artificial intelligence expo comes to South Africa
SOUTH AFRICA
Artificial intelligence expo comes to South Africa
A first-of-its-kind artificial intelligence expo, AI Expo Africa, will take place in Cape Town from 9-11 September 2018... read
Scurrilous Ugandan tabloid returns to news stands
UGANDA
Scurrilous Ugandan tabloid returns to news stands
A notorious Ugandan tabloid made its much anticipated return to news stands Monday after a two-month shutdown prompted by a story that Kampala was allegedly plotting to topple President Paul Kagame of neighbouring Rwanda... read
#BizTrends2018: Communication planning in a disruptive world
SOUTH AFRICA
#BizTrends2018: Communication planning in a disruptive world

Gisela Seeley

Those in leadership positions within the media industry face a daunting task. Technology has completely reshaped business and it's not done yet... read
#BizTrends2018: The new rules of retail
SOUTH AFRICA
#BizTrends2018: The new rules of retail

Lauren Hartzenberg

If you're searching for proof that retail as we know it is changing, look no further than Shanghai's 24-hour, unstaffed, self-driving grocery store... read
Pixabay via .
SOUTH AFRICA
What's trending? Retro-millennia

Bronwyn Williams

Perhaps as a reaction to the disillusionment of adulthood, the millennial generation is looking back to the comforts of childhood brands and media as a balm for their collective pre-mid-life-crisis... read
Nationwide innovation competition launches in Ethiopia
ETHIOPIA
Nationwide innovation competition launches in Ethiopia
A nationwide innovation competition, Solve IT!, has been launched by the US Embassy in Addis Ababa to promote STEM, entrepreneurship, and encourage a new generation of young Ethiopians to solve problems in their communities using technology... read
TMT Finance Africa gets ready for Cape Town event
SOUTH AFRICA
TMT Finance Africa gets ready for Cape Town event
Key decision makers from MTN, Vodacom, Econet Wireless, Safaricom, Millicom, Convergence Partners, Standard Bank, MainOne and Rand Merchant Bank are among the first speakers announced for TMT Finance Africa which is taking place on 15 March 2018 in Cape Town... read
Editors condemn Kenyan govt attempts to muzzle media
KENYA
Editors condemn Kenyan govt attempts to muzzle media
In a statement by the African Editors' Forum on media freedom in Kenya, the recent actions by the government to curb media freedoms has been strongly condemned... read
New leadership for Turner Africa
AFRICA
New leadership for Turner Africa
Turner has appointed new leadership for Africa and French-speaking territories... read
#BizTrends2018: Game-changing insights and trends
SOUTH AFRICA
#BizTrends2018: Game-changing insights and trends

Issued By Ask Afrika

Trust is important in an era where loyalty levels are diminishing globally and consumers no-longer want to be put in boxes, treated generically or given false promises... read
International
CBS to evaluate possible Viacom merger
UNITED STATES
CBS to evaluate possible Viacom merger
NEW YORK, US - US television network CBS announced on Thursday it will explore a possible merger with Viacom amid accelerating consolidation in the media industry... read
Facebook bans ads for cryptocurrencies
SOUTH AFRICA
Facebook bans ads for cryptocurrencies
WASHINGTON, US - Facebook says it is banning all ads related to cryptocurrencies in an effort to fight scams... read
Ajaz Ahmed is the new jury president of Lisbon International Advertising Festival's executive jury panel. Image supplied.
GLOBAL
Registration opens for Lisbon Advertising Festival and jury president announced
Registration for the Lisbon International Advertising Festival has officially opened and the new jury president of the executive jury panel is announced... read
Sky delivers profits surge awaiting takeover by Fox
SOUTH AFRICA
Sky delivers profits surge awaiting takeover by Fox
LONDON, UK - Sky, the pan-European TV giant, announced Thursday a 40-percent increase in first-half net profit on higher revenues, while awaiting a takeover by Rupert Murdoch's 21st Century Fox... read
Business
AU's free trade area set for launch in March
AFRICA
AU's free trade area set for launch in March
The long-awaited Free Trade Area (FTA) that aims to increase intra-regional trade within the continent, will be launched in March this year in Kigali... read
Superior guest room. Image Supplied.
NIGERIA
Radisson Blu opens second Lagos hotel
Radisson Blu, the iconic hotel brand driven by innovation and design, is proud to announce the opening of its third hotel in Nigeria read
CIAT via
EAST AFRICA
East Africa leads in agriculture targets

Victor Kiprop

East African countries are leading in implementing Africa's agricultural transformation policies. According to a report on the Malabo declaration, Southern Africa comes second... read
By Borisshin, CC BY-SA 4.0,
SOUTHERN AFRICA
What southern Africa can learn from other countries about adapting to drought

Andrew Slaughter and Sukhmani Mantel

Rainfall in South Africa is naturally highly variable with total amount of precipitation very different between years and across the country... read
Image Supplied
CAPE VERDE
Hilton makes its debut in Cape Verde
Hilton has made its debut in Cape Verde (Cabo Verde) with the opening a new resort on the Island of Sal... read
Princelee Ocheme via
AFRICA
Nominations open for the 2018 Africa Food Prize
The prize celebrates Africans who are taking control of Africa's agriculture agenda. It puts a bright spotlight on bold initiatives and innovations that can be replicated across the continent to create a new era of food security and economic opportunity for all Africans... read
Harvey Barrison via
KENYA
Mobile app to help pastoralists find pasture is here
Pastoralists in arid and semi-arid areas in Kenya will now be able to use their mobile phones to find pasture and water for their livestock following the launch of a new mobile app... read
Second petrol price drop may bring further relief
SOUTH AFRICA
Second petrol price drop may bring further relief
For a second consecutive month, motorists can expect further relief at the pumps with the price of all grades of petrol and diesel expected to drop when the minister of energy announces the final petrol price changes on 7 February 2018... read
Moab Khotsong. Photo: Mining Journal
SOUTH AFRICA
Harmony to purchase Moab Khotsong gold mine from AngloGold for $300m

Allan Seccombe

Harmony Gold received overwhelming support for its $300m purchase of the Moab Khotsong gold mine and tailings project from AngloGold Ashanti... read
BHF supports low single exit price increase
SOUTH AFRICA
BHF supports low single exit price increase
It is not sufficient for the pharmaceutical industry to say that the increase of 1,26% on single-exit price (SEP) is unfair and not related to market forces... read
Our mistake, Department of Labour concedes
SOUTH AFRICA
Our mistake, Department of Labour concedes

Theto Mahlakoana

The Department of Labour has conceded that it erred when it changed the wording of the definition of "worker" in the National Minimum Wage Bill... read
Two in the dock for fraud, illegal land sales
SOUTH AFRICA
Two in the dock for fraud, illegal land sales
The Hawks in Newcastle have arrested two suspects in Vryheid for rental fraud and illegal land sales amounting to about R4 million... read
Gerrie Fourie, CEO, Capitec. Photo: Capitec
SOUTH AFRICA
Getting to grips with Capitec claims

Hanna Ziady

Viceroy Research's report contains a number of explosive allegations against Capitec, including that its bad debts are massively understated and it should be placed into curatorship... read
Xoliswa Hlongwane, CFO designate at uShaka Marine World
SOUTH AFRICA
#BizFinFocus: Making a splash in the world of public sector finance
Xoliswa Hlongwane is about to take over as uShaka Marine World's chief financial officer (CFO). She shares her insights on working in the public sector... read
Nine syndicate members in court for R90m VAT fraud
SOUTH AFRICA
Nine syndicate members in court for R90m VAT fraud
The nine members of a syndicate suspected of operating a large-scale value-added tax (VAT) fraud scam amounting to more than R90m are expected to appear in court this morning... read
Free-Photos via
AFRICA
Africa's single air market: Getting from A to B without going via Z

Lee Mwiti

According to the latest pan-African agreement, eligible airlines will now be able to transact their business in the region unfettered... read
Image source:
SOUTH AFRICA
Bluewater, I-Drop partner to improve access to clean drinking water in Africa
Bluewater, a global water technology company based in Sweden, has partnered with I-Drop Water - a South African water solutions provider - to provide better access to clean drinking water and reduce single-use plastic bottle use... read
Adam Jones via
ETHIOPIA
Ethiopia's hotel industry needs help to encourage tourism

To fill

To spur tourism growth and development, Ethiopia must improve the hotel industry and the infrastructure that supports it. It will take the cooperation of all stakeholders to achieve a competitive and sustainable sector... read
Kabai Ken via
KENYA
Brexit blessing in disguise for Kenya fresh produce exporters

Tim Chesire

As the United Kingdom and the European Union finalise on the withdrawal of the former from the bloc, where will the UK turn to replace the market it will lose from the Eurozone? read
Global unemployment down but working poverty rampant: UN
SOUTH AFRICA
Global unemployment down but working poverty rampant: UN
The global unemployment rate is expected to tick down in 2018, the United Nations said Monday, 22 January, while warning that far too many workers still live in desperate poverty... read
Climate change as seen from space
SOUTH AFRICA
Climate change as seen from space

René Garello

The French National Centre for Space Research recently presented two projects for monitoring greenhouse gas emissions (CO2 and methane) using satellite sensors... read
Air Seychelles to drop Paris, Madagascar flights, re-focus on domestic market
SOUTH AFRICA
Air Seychelles to drop Paris, Madagascar flights, re-focus on domestic market
Seychelles' national carrier has announced the cancellation of two international flights in April, including its Paris flight, which accounts for 30% of the airline's passenger revenue... read
Why farmers should consider drip irrigation
AFRICA
Why farmers should consider drip irrigation

Safina Buhari

Drip irrigation increases oxygen level at the root zone by more than 100 times aiding plants in absorbing nutrients and water. The crop to be grown is the first thing to consider when going into drip irrigation... read
Airline operators kick against open skies for Africa
SOUTH AFRICA
Airline operators kick against open skies for Africa

Chinedu Eze

Airline Operators of Nigeria (AON) have kicked against the plan to deregulate the African airspace as an endorsement of Yamoussoukro Decision, which was agreed on by African states in Yamoussoukro, Cote'Ivoire in 1988... read
Making traditional food fashionable again will boost nutrition and food security
SOUTH AFRICA
Making traditional food fashionable again will boost nutrition and food security
Smart food crops, so named because they are good for consumers, good for farmers and good for the planet, are at the heart of many strategies worldwide aimed at beating malnutrition and micronutrient deficiencies... read
Next Einstein Forum survey to measure gender gap in African STEM education
SOUTH AFRICA
Next Einstein Forum survey to measure gender gap in African STEM education
The Next Einstein Forum has launched a survey that hopes to measure the existing gender gap in science, technology, engineering, mathematics (STEM) education and research in Africa... read
Cape Town Carnival (Image Supplied)
SOUTH AFRICA
Cape Town proves its mettle as Africa's events capital
Blessed with natural beauty, cultural attractions and sophisticated facilities, Cape Town has proven itself as a host of world-class events that draw in audiences and participants from across the world... read
Crop munching pest in Africa raises hunger threat
AFRICA
Crop munching pest in Africa raises hunger threat

Thin Lei Win

"There are roughly 35 million hectares of maize planted per year in Africa and if (the worm is) not in all those maize fields now, it will be very soon..." read
Quotes
Jackie Robinson
"A life is not important except in the impact it has on other lives."
Antoine de Saint-Exupery
"What makes the desert beautiful is that somewhere it hides a well."
H. L. Mencken
"The older I grow the more I distrust the familiar doctrine that age brings wisdom."

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