Submit news    Advertise    List company    View newsletter    Share    My account    Follow    Unsubscribe
Advertise
List your company
Submit news

Marketing & Media Africa

How do you talk to Africa in 2018?

Continuing with our Trends Month on Bizcommunity.com with #BizTrends2018, we have Mimi Kalinda, the MD of Africommunications Group, today, talking about how to balance communications strategies in Africa. She believes cultural identity will become more important as borders become more flexible to facilitate trade: "Communication that celebrates cultural nuances and sensibilities is going to be important to ensure that audiences still feel like brands understand that they have a cultural heritage which they deem paramount."
Continuing with culture, six African films have made the shortlist for this year's Hollywood Academy Awards. The Oscars will be awarded on 4 March 2018 in Los Angeles. African animation is taking its place as among the best in the world and homegrown content is certainly making its mark. Congratulations go to all the worthy finalists!
Bravo also, to the African Union for coming out with a strong reaction to US President Donald's Trump's ill-considered comments about developing nations. Maybe the AU should now consider a global branding campaign to promote Africa as the beautiful, talented, innovative continent that it is, to combat such stereotyping?

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizTop stories
#BizTrends2018: Talking to Africa in 2018
#BizTrends2018: Talking to Africa in 2018

Mimi Kalinda

Africa is at an interesting and exciting crossroads in its history. The predicted ease with which globalisation would be adopted is being questioned and nationalism is rising. Yet the continent is becoming an economic, political and cultural melting pot. It is inevitable if Africa is going to truly rise...read
African Union finally speaks out about Trump
African Union finally speaks out about Trump
The African Union's anger at Trump's derogatory remarks on Africa is unusual for an organisation that rarely speaks out, according to the Institute for Security Studies...read
Revolting Rhymes. Image supplied.
AFRICA
African short films on Oscar shortlist
Six African short films are in the running to win an Oscar, selected from 63 qualifying films...read
Wi-Fi to be seen as a "utility" in 2018, says Ruckus
AFRICA
Wi-Fi to be seen as a "utility" in 2018, says Ruckus
There are few things that prevent Africa from truly connecting wirelessly to the internet and as these barriers fall, larger African cities will roll out smart city initiatives in some shape and form... read
Nigeria's Skarabrand hits 1,000 items sold in 11 cities
NIGERIA
Nigeria's Skarabrand hits 1,000 items sold in 11 cities

Tom Jackson

Nigerian online furniture retailer Skarabrand has sold more than 1,000 items and delivered to 11 cities since its launch in 2015... read
Consumer confidence holds steady in West Africa
SOUTH AFRICA
Consumer confidence holds steady in West Africa

Issued By Nielsen

The release of Nielsen's latest Consumer Confidence Index figures for Quarter 3, 2017 has been marked by small increases and a relatively stable performance in both Ghana and Nigeria... read
Sudan arrests journalists, confiscates papers for reporting on inflation protests
SUDAN
Sudan arrests journalists, confiscates papers for reporting on inflation protests
Sudanese authorities should cease harassing and arresting journalists and confiscating newspapers, and should allow journalists to report on matters of public interest without fear of reprisal, the Committee to Protect Journalists said today... read
iDidTht.com Craft Awards December 2017: Yet another visual spectacular for Absolut
SOUTH AFRICA
iDidTht.com Craft Awards December 2017: Yet another visual spectacular for Absolut
IDidTht's December SA Film Reel Monthly Craft Awards were judged by Cameron Watson, creative director at King James, who selected Absolut's 'One Source Live - Africa on Fire' by Sunu from Egg Films for Best of Reel for Direction Craft... read
Shoprite feels African slowdown
AFRICA
Shoprite feels African slowdown

Michelle Gumede

Shoprite's non-South African supermarket division recorded negative growth for the six months to December, owing to the effect of lower commodity prices... read
Brendah Nyakudya-Dandala, founder of Content Candy.
ZIMBABWE
Content Candy expands to Zimbabwe
South African digital and content marketing studio, Content Candy, is expanding its operations to Zimbabwe... read
Cairo, Egypt/ © Leonid Andronov via
EGYPT
Egypt extends state of emergency and tightens censorship

Marwa Morgan

Egypt's parliament voted for a third time to extend a state of emergency. So far, authorities have used the state of emergency to censor media outlets and publications, bring "false news" charges against journalists, reports CPJ... read
Entries open for first African edition of Ciclope
SOUTH AFRICA
Entries open for first African edition of Ciclope
Ciclope, an international festival that recognises and rewards exceptional craft in moving image, is coming to Cape Town this year in its first ever Africa regional leg, shining a light on production excellence across the continent... read
ODA Advertising joins Magnet Global Network
AFRICA
ODA Advertising joins Magnet Global Network
Magnet Global Network has expanded its geographic reach and capabilities with the addition of ODA Advertising, a 26-year-old creative advertising agency based in Durban, KZN... read
Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right
SOUTH AFRICA
Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

Issued By Kantar Millward Brown

The 2018 AdReaction study from Kantar Millward Brown examines the global state of multichannel advertising campaigns... read
Kenya's Nailab selects 15 startups for Make-IT accelerator
KENYA
Kenya's Nailab selects 15 startups for Make-IT accelerator

Tom Jackson

Kenyan incubator Nailab has announced the 15 startups that will take part in its Make-IT accelerator programme, designed to strengthen entrepreneurs' skills for scaling their businesses... read
What travel marketers need to know about Facebook's News Feed change
GLOBAL
What travel marketers need to know about Facebook's News Feed change

Natalia Rosa

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair... read
Corporate boardrooms: where are the women?
AFRICA
Corporate boardrooms: where are the women?

Kwamboka Oyaro

When a woman rises to the top rung of the traditionally all-male corporate ladder in Africa... read
#BizTrends2018: How to get more value from your PR partner
SOUTH AFRICA
#BizTrends2018: How to get more value from your PR partner

Jane Belchers and Jane Gordon

Your PR agency should be able to deliver a full spectrum communication service that can play a pivotal role in most areas of your business. If not, rethink how to use your PR partner to ensure you are taking advantage of their specific skills set. read
(c) Alexander Kirch -
UNITED STATES
Facebook move will play out in long-term: analysts
NEW YORK - Facebook's move to highlight posts from friends and family over those from brands and publications follows months of turmoil for the social network and will result in lower advertising revenue - at least in the short-term, analysts said... read
The who, what and why of the Ugandan Knuckles meme
UGANDA
The who, what and why of the Ugandan Knuckles meme

Andy Walker

The internet is an odd and confusing place, and the gaming world's latest meme is solid proof of this... read
#BizTrends2018: What does the travel store of the future look like?
SOUTHERN AFRICA
#BizTrends2018: What does the travel store of the future look like?

Jannine Adams

The travel agency of tomorrow will blend a personal and human touch with digital technologies. Instead of travel agents, we'll see the emergence of... read
via Flickr (CC BY 2.0)
UNITED STATES
World stands up for Haiti, Africa after Trump's "shithole" comment

Andy Walker

US President Donald Trump has taken to Twitter to respond to reports that he referred to Africa, Haiti and El Salvador as "shitholes"... read
Colin Cullis, product owner for Primedia Broadcasting's talk stations, 702 and CapeTalk.
SOUTH AFRICA
#BizTrends2018: Radio trends for the year ahead - podcasts, streams and subscriptions

Colin Cullis

Here are three predictions for what will become more significant for radio broadcasters in 2018: Podcasts, streams and subscriptions... read
#BizTrends2018: Mobile means more e-commerce opportunity than ever before
SOUTH AFRICA
#BizTrends2018: Mobile means more e-commerce opportunity than ever before

Mark Mahoney

The proliferation of mobile phone networks in Asia-Pacific and Africa has transformed how people connect, communicate and shop... read
Richard Rattue, CEO: Compli-Serve SA
SOUTH AFRICA
#BizTrends2018: Ready or not. AI is on its way

Richard Rattue

Advancement brings new and wonderful things, but it also brings uncertainty and fear... read
#BizTrends2018: Delivering UX with soul
SOUTH AFRICA
#BizTrends2018: Delivering UX with soul

Mike Carter

Programmatic has entrenched itself in our digital world and we all know it is not going anywhere, but we will see more channels being added, more capabilities and all being underpinned by artificial intelligence... read
#BizTrends2018: Transformation, agency consolidation and real consumer insights
SOUTH AFRICA
#BizTrends2018: Transformation, agency consolidation and real consumer insights

Kgaugelo Maphai

There is no doubt that there's loads of uncertainty ahead of the coming year. I believe that digital integration, continued agency consolidations, consumer insights and the looming MAC Charter deadline will be recurring themes... read
Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.
SOUTH AFRICA
#BizTrends2018: Rewind from attention spam back to attention span

Leigh Andrews

One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Take note of the clever planning required for yours to stand out from the snowballing amount of spam... read
Amanda Dlamini, strategic planning manager at Y&R.
SOUTH AFRICA
#BizTrends2018: Treading softly - creativity in sensitive times

Amanda Dlamini

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large... read
Gil Sperling, CTO of Popimedia.
SOUTH AFRICA
#BizTrends2018: You guessed it, it's the year of video

Gil Sperling

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation... read
Chrisna Basson, head of strategy at Weathermen & Co, Namibia.
SOUTH AFRICA
#BizTrends2018: A positive perspective on moving towards 4.0

Chrisna Basson

What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best... read
Nicole Solarsh Glickman, creative group head at House of Brave.
SOUTH AFRICA
#BizTrends2018: Refocus on the business of advertising

nicole glickman

For years we've been told that the future of advertising is the internet and data. So, we all followed the trend and jumped onto the super highway. From the days of dial-up to LTE and fibre, we have continuously raced ahead, finding new ways to create new waves. Today, streams of videos, interviews, content, shows, sounds, and apps, are brought to us by brand X... read
Mike Oelschig, head of strategy at Cerebra.
SOUTH AFRICA
#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Mike Oelschig

Terms like "command centre" or "digital centre of excellence" have been in the South African marketing landscape's lexicon for a few years now; but for the most part that has largely where the concept has remained. Until now... read
Omar Essack, CEO of Primedia Broadcasting.
SOUTH AFRICA
#BizTrends2018: Advertising platform accountability

Omar Essack

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies... read
OJ Van Jaarsveld, account director and film producer at Young Gun Films.
SOUTH AFRICA
#BizTrends2018: The collaborative SA film producer-consumer cycle
OJ Van Jaarsveld of Young Guns Films says there are four main South African audience trends directly influencing what the film industry is doing, along with eight local film production trends, which in turn will affect the audience... read
#BizTrends2018: Branding is the key to unlocking company innovation
SOUTH AFRICA
#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss

The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies... read
#BizTrends2018: Sex, data and advertising
SOUTH AFRICA
#BizTrends2018: Sex, data and advertising

Natalie Otte, Ilse Dinner

Forget about Harry and Meghan, the match of the century is advertising and research, with data playing cupid... read
#BizTrends2018: Five Predictions for media
SOUTH AFRICA
#BizTrends2018: Five Predictions for media

Lisa Macleod

The demise of Twitter, consolidation in the media, the false economy of programmatic and other predictions... read
#BizTrends2018: The Platform Economy
SOUTH AFRICA
#BizTrends2018: The Platform Economy

Josephine Buys

The Fourth Industrial Revolution (4IR) is ushering in technologies that can enable us, the South African digital industry, to change the course of history... read
Kevin Welman, director and co-owner of ByDesign Communications.
SOUTH AFRICA
#BizTrends2018: The rise (and rise) of influencers and specialists

Kevin Welman

There are two major trends affecting communications this year: influencer marketing and the rise of specialists... read
Daniel Munslow, independent communications consultant.
SOUTH AFRICA
#BizTrends2018: Are you a reputational resilience expert or crisis fodder?

Daniel Munslow

2017 was not a good year for companies handling crises. The number of casualties was alarming. We had our pick of it - from motoring, to beverages, to aviation, and everything in between... read
Ugandan government to launch social media platforms in 2018
UGANDA
Ugandan government to launch social media platforms in 2018
The Ugandan government is considering creating its own social media platforms, to provide Ugandans with a "positive" local alternative to Facebook and Twitter... read
International
Instagram, Google+ join EU group fighting hate speech
BELGIUM
Instagram, Google+ join EU group fighting hate speech
BRUSSELS - Facebook's Instagram and the Google+ social network have agreed to join an EU-sponsored group of US internet giants to combat online extremism, EU officials said Friday... read
(c) Jacek Dudzinski -
UNITED STATES
Facebook, Twitter, YouTube pressed over terror content
WASHINGTON - Terrorists and hate groups continue to get their propaganda onto social media platforms despite efforts by Facebook, Twitter, and YouTube to shut them down, a US Senate panel heard on Wednesday... read
Facebook agrees to widen probe of Brexit vote fake news
UNITED KINGDOM
Facebook agrees to widen probe of Brexit vote fake news
LONDON - British lawmakers probing possible Russian interference in the Brexit referendum revealed on Wednesday that Facebook had agreed to broaden its own investigation into fake news around the vote, after the social media platform's initial efforts drew criticism... read
ADC Advertising, Interactive and Motion/Film Craft juries announced
UNITED STATES
ADC Advertising, Interactive and Motion/Film Craft juries announced
NEW YORK - The One Club for Creativity today announced full juries for the Advertising, Interactive and Motion/Film Craft categories of the ADC 97th Annual Awards... read
(c) Dzmitry Kliapitski -
UNITED STATES
YouTube toughens rules regarding which videos get ads
SAN FRANCISCO - YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content... read
(c) tupungato -
UNITED KINGDOM
Daily Mail returns to Virgin Trains after outcry
LONDON, UK: Virgin boss Richard Branson on Monday said he would resume offering the right-wing tabloid the Daily Mail on his trains after a decision not to stock them sparked accusations of censorship last week... read
ADC juries for four design categories announced
UNITED STATES
ADC juries for four design categories announced
NEW YORK - The One Club for Creativity has announced the 40 creatives who will judge work on the four design categories of the ADC 97th Annual Awards... read
(c) Stefan Holm -
SWEDEN
H&M 'racist' ad adds to company's woes
STOCKHOLM - A racism scandal at H&M is the latest indication of management problems at the Swedish clothing giant, once the darling of shoppers but now struggling to make the switch to e-commerce, analysts say. read
UK's Guardian daily goes tabloid to cut costs
UNITED KINGDOM
UK's Guardian daily goes tabloid to cut costs
Britain's Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs... read
Business
Logistics marketplace Bwala Africa launches in Kenya
KENYA
Logistics marketplace Bwala Africa launches in Kenya

Tom Jackson

Logistics marketplace Bwala Africa has launched in Kenya, allowing users to hire cars, trucks and delivery vans and source for repairs, service and maintenance from trusted dealers and mechanics... read
Training workers to properly install solar panels at health clinics in Rwanda provides clean energy and creates green jobs. Photo: Walt Ratterman, Sunepi
SOUTH AFRICA
#BizTrends2018: Africa's solar era is dawning
If there's one thing Africa isn't short of it is sunshine. So, it's hardly surprising that solar is making a major impact on increasing the number of people on the continent who have access to power... read
How creating a water poverty map for all of Africa can help sound policies
AFRICA
How creating a water poverty map for all of Africa can help sound policies

Hatem Jemmali

African countries are behind the global curve when it comes to providing people with clean water and sanitation services... read
Attack on chicken import limits revived
SOUTH AFRICA
Attack on chicken import limits revived

Werner Menges

South African poultry producers will be getting another opportunity to mount a legal challenge against the chicken import restriction that was introduced in Namibia... read
Mark Essien, CEO of Hotels.ng
AFRICA
Hotels.ng expands on hotel bookings and flights to win in Africa
CEO of Hotels.ng, Mark Essien, saw an opportunity to build an African focused OTA. The company has partnered with local hotels and airlines across Africa to accelerate its growth across the region... read
Vrinda Khushu via
AFRICA
Agriculture will be Africa's quiet revolution, says report
With a focus on SMEs and smallholder farmers creating the high productivity jobs and sustainable economic growth, the latest Africa Agriculture Status Report has indicated that agriculture will be Africa's quiet revolution... read
Disabled people in Africa get a raw deal. What's been done to fix this
AFRICA
Disabled people in Africa get a raw deal. What's been done to fix this

Laura-Stella Enonchong

The African Commission has drafted a new protocol to the African Charter on Human and Peoples' Rights that emphasises the importance of the right of people with disability to have equal recognition before the law... read
Image Supplied
GLOBAL
The future of food production: Robots revolutionising agriculture

Piyush Mandhare

With the aim to revolutionise the farming industry as well as increase their market reach and revenue, organisations have been gearing up for new robotic technologies in recent years... read
'Massive' infrastructure spending needed in Africa, says report
AFRICA
'Massive' infrastructure spending needed in Africa, says report
Economic growth in Africa picked up steam last year and is set to accelerate strongly in 2018, but "massive investments" are needed in infrastructure, the African Development Bank (ADB) said Wednesday, 17 January... read
Professor Thomas Klinger
SOUTH AFRICA
Global fusion project looks at recreating the sun's energy
More than one million (estimated) manpower hours by 400 scientists from across the globe created the Wendelstein 7-X, a machine that could be capable of replicating the reaction that powers the sun, but using plasma. read
Zimbabwe urgently needs a new land administration system
ZIMBABWE
Zimbabwe urgently needs a new land administration system

Ian Scoones

Zimbabwe urgently needs a new system of land administration to harness development in the agricultural sector... read
Investment into African tech startups hit record high in 2017
AFRICA
Investment into African tech startups hit record high in 2017
Investment into African tech startups hit the highest levels since records began in 2017, with 159 startups raising in excess of $195 million... read
Angolan Airlines, SAA enter new partnership
SOUTH AFRICA
Angolan Airlines, SAA enter new partnership
An agreement between the state-owned companies Angolan Airlines and South African Airlines, dubbed Codeshare, signed in the ambit of a commercial contract that is intended to provide better air transportation... read
inmemo via
MOZAMBIQUE
Water shortage cuts commercial banana production
Mozambique's major commercial banana producer, Bananalandia, in the Boane district, has seen production levels fall by half due to a lack of water for irrigation... read
Penstones via
SOUTH AFRICA
Record number of South African travellers flocked to the Seychelles in 2017
South African arrivals increased by 15% year-on-year for the year ending 2017, making SA the sixth best source market for the island destination... read
Couleur via
GLOBAL
Global potato processing market to surpass $3,500m by 2025

Sayali Tribhuvan

Processed food is estimated to be the dominant application segment in the potato processing market in 2017... read
Wolk9 via
TANZANIA
Tanzania publishes new fees for tourism players

Rosemary Mirondo

The Ministry of Natural Resources and Tourism has announced new fee rates and charges to be paid by tour operators and safari outfitters following the amendment of tourism fees and charges regulation... read
Hydropower plays a massive role electrifying many countries. Photo: Shutterstock
SOUTH AFRICA
New dams in Africa could add risk to power supplies down the line

Declan Conway

In the 1980s and 1990s parts of Africa saw a surge in dam building for energy production. After a brief hiatus there has been renewed interested. Many new construction projects are planned and underway across sub-Saharan Africa... read
canonfan via
GLOBAL
Study: Honeybees' attraction to fungicide 'unsettling' for food output

Emma Batha

Honeybees are attracted to a fungicide used in agriculture with "unsettling implications" for global food production. The finding follows other studies linking fungicides to a worldwide plunge in honeybee and wild bee populations... read
A nurse weighs a baby at a clinic in Accra, Ghana. Photo: Kate Holt/MCSP
SOUTH AFRICA
There's more to evidence-based policies than data: why it matters for healthcare

Aku Kwamie

A critical part of reaching the United Nation's Sustainable Development Goals in 13 years' time is to ensure that everyone can access equitable and affordable healthcare... read
matuska via
MOZAMBIQUE
Obtala Limited announces MOU with FundInvest SA
Obtala Limited, the Africa-focused agriculture and forestry group, announces a non-binding MOU with FundInvest SA to combat illegal logging by facilitating the processing and export of sustainable, legal timber... read
Photo by Ashim D'Silva on Unsplash
KENYA
French firm Groupe ADP wins JKIA terminal deal
French company, Paris Aeroport, formerly Aeroports de Paris or ADP, has won a contract with Kenya Airports Authority (KAA) for the design of a new passenger terminal at the Jomo Kenyatta International Airport in Nairobi... read
Role of shipping in Nigeria's economic revival strategy
NIGERIA
Role of shipping in Nigeria's economic revival strategy

Sulaimon Salau

Nigeria's shipping history will forever make reference to how foreign ship owners made record profits in demurrage charges from country during the 1970s and port congestion that trailed massive importation of post-civil war reconstruction materials into the nation... read
Quotes
William Wordsworth
"Suffering is permanent, obscure and dark, and shares the nature of infinity."
Herb Caen
"The only thing wrong with immortality is that it tends to go on forever."
Marcus Aurelius
"Anger cannot be dishonest."

More quotes  Submit a Quote
Jobs offered
View jobs
Submit a job
New events to diarise
Online marketing/social media strategy boot camp
SND Audio - 24 Jan 2018, Somerset West | 20 Feb 2018, Worcester | 23 Feb 2018, Somerset West


InDesign basic to intermediate
Multidimensions - 1 Feb 2018, Johannesburg


Photoshop basic to intermediate
Multidimensions - 2 Feb 2018, Johannesburg


Illustrator basic to intermediate
Multidimensions - 5 Feb 2018, Johannesburg


FOLLOW US
FacebookTwitterLinkedInYouTubeInstagramGoogle+RSS
List company
List CV
List new business
List portfolio showcase
List profile
Submit event
Submit gallery
Submit job ad
Submit new appointment
Submit news
Submit noticeboard
Submit op-ed contribution
Home
My job ads
My events
My company
My CV
 
Advertising: We welcome your sales enquiries! Email sales@bizcommunity.com and read more about our advertising rates

Cape Town, 1st Floor, 4 Treaty Rd, Woodstock, Cape Town, 7925, South Africa. Tel +27 (0)21 404 1460
© 2018 Bizcommunity.com. All rights reserved.
 
Unsubscribe, Newsletter subscription. Subscribe. Change email address. Change frequency to DAILY.