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Marketing & Media Africa

Happy holidays!

This is Bizcommunity.africa's last newsletter of the year. We resume again with our daily and weekly newsletters on 8 January 2018, when we also launch our annual media and marketing trends, BizTrends2018.
Before we sign off, have a look at the most read Africa news stories and contributors of 2017 on our BestofBiz round up, released last week on the #BestofBiz hashtag.
From all of us at Bizcommunity.com, we hope you travel safe and have a happy holiday and a wonderful festive season and return refreshed for 2018!

To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizTop stories
#BestofBiz 2017: Africa Marketing & Media
#BestofBiz 2017: Africa Marketing & Media
Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...read
African Entrepreneurship Award 2017 finalists.
African Entrepreneurship Award winners announced
BMCE Bank of Africa, sponsor of the African Entrepreneurship Award 2017, a program to assist innovative African entrepreneurs, has announced the winners...read
#Newsmaker: Mandy Leontakianakis guides Havas into 2018
SOUTH AFRICA
#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Jessica Tennant

Havas recently appointed Mandy Leontakianakis as chief strategy officer to lead from Havas Johannesburg and across the group in Southern Africa, including Havas Boondoggle in Cape Town...read
Team Demographica.
SOUTH AFRICA
Get to grips with CX and the customer journey now, or else...

Leigh Andrews

Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey... read
JCDecaux launches first to market game changing technologies for digital OOH in sub-Saharan Africa
SOUTH AFRICA
JCDecaux launches first to market game changing technologies for digital OOH in sub-Saharan Africa

Issued By JCDecaux

With society moving into the electronic age, more people are communicating in cyberspace not only to access more information, but also to create a reality of their own... read
Valeriya Kuznetsova © -
SOUTH AFRICA
Taking TV into the real world in 2018 with commercial partnerships

Leigh Andrews

In this era of multi-channel marketing, success is no longer measured by the advert, but rather the full viewer package. Debbie Brady, commercial director for Discovery Networks Africa, lets us in on the importance of commercial partnerships to generate revenue and increase brand awareness... read
Why the media sector's print run is not done
SOUTH AFRICA
Why the media sector's print run is not done

Nick Hedley

Five years ago, Warren Buffett famously bought a handful of newspapers in a move that went against the generally accepted idea that print media was facing a painful death... read
Quality content is key to advertising success irrespective of reading platform
UNITED KINGDOM
Quality content is key to advertising success irrespective of reading platform
Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales... read
Nigerian startup Touchabl launches picture-searching app
NIGERIA
Nigerian startup Touchabl launches picture-searching app
Port Harcourt-based startup Touchabl has launched its app, which uses artificial intelligence (AI) to enable people search and shop for items in any picture just by touching it... read
Is your brand suffering from small town syndrome?
SOUTH AFRICA
Is your brand suffering from small town syndrome?

Fourie Rossouw

How to take your digital marketing activities from small-town to uptown... read
Cameroon detains US-Cameroonian writer over critical commentary
CAMEROON
Cameroon detains US-Cameroonian writer over critical commentary
Cameroonian authorities detained Patrice Nganang, a Cameroonian-American academic and columnist, as he attempted to fly to Zimbabwe from Douala on December 6... read
Vera Songwe.
AFRICA
Women and Girls Startup Challenge launched
Vera Songwe launches the women and girls startup challenge to promote digital entrepreneurship... read
BASA expands Creative Futures Business Engagement into Ethiopia
SOUTH AFRICA
BASA expands Creative Futures Business Engagement into Ethiopia

Issued By Business and Arts South Africa

Business and Arts South Africa is significantly expanding its African partnership initiative with the implementation of Creative Futures programme's Business Engagement in Ethiopia... read
Image © Troy Enkvist
SOUTH AFRICA
Positive reaction to Mail & Guardian acquisition by MDIF
NEWSWATCH: The Mail & Guardian reports that it has been acquired by the Media Development Investment Fund (MDIF). Former publisher Trevor Ncube has also left the company... read
PayU broadens online payments service in Nigeria with PayU Receive
NIGERIA
PayU broadens online payments service in Nigeria with PayU Receive
PayU Nigeria Nigeria has launched PayU Receive, which enables businesses in the country to securely request and receive payments directly from customers... read
How to thrive in the digital era
SOUTH AFRICA
How to thrive in the digital era

Marc Gower

Forget about digital transformation until you have addressed how you plan to reinvent your business model to address the fundamental and irreversible shift in the way customers make purchasing decisions... read
Image © -
SOUTH AFRICA
Netflix users watched 1 billion hours of content a week in 2017

Julia Breakey

Netflix doesn't like giving out numbers - we still don't know exactly how many South Africans are on the platform, for example. But the company has revealed that in 2017, users around the world were watching over 140-million hours of content a day... read
Winners of the Digital Media Awards in Johannesburg, South Africa.
AFRICA
Winners announced for Wan-Ifra's African Digital Media Awards
This year the majority of the Africa digital media winners at Wan-Ifra's Digital Media Awards were from South Africa and Kenya... read
Own space on the biggest multi-industry B2B news site in Africa?
SOUTH AFRICA
Own space on the biggest multi-industry B2B news site in Africa?

Issued By Bizcommunity.com

Location, location, location - a real estate term used to describe the benefits of a property investment is as relevant in the online media space... read
Record number of journalists imprisoned globally
EGYPT
Record number of journalists imprisoned globally
A record number of journalists remain imprisoned throughout the world for their work, the annual census by the Committee to Protect Journalists finds. In Africa, Egypt and Eritrea top the list... read
Mela Events owners,Enelra Booth (L) and Tiziana Tucci (R) with M&N Brands Group CEO, Zibusiso Mkhwanazi.
SOUTH AFRICA
M&N Brands: Building an SA-owned ad network, for Africans, by Africans

Leigh Andrews

Earlier this week, it was announced that M&N Brands has acquired Mela Events. Here, M&N Brands Group CEO Zibusiso Mkhwanazi and Mela Events' owners, Tiziana Tucci and Enelra Booth, let us in on what the acquisition foretells of M&N Brands' pan-African future... read
Dharmsh Nagar, Media Revolution strategy director.
ZIMBABWE
SA marketer looks to return to Zim
Marketer aims to return to Zimbabwe amid hopes of a new and ethical business environment... read
Swakopmund. © Vadim Nefedov via
NAMIBIA
Marketing platform for PIDA Week to boost projects
The third Programme for Infrastructure Development in Africa (PIDA) Week, which takes place in Swakopmund, Namibia, looks at a marketing platform to accelerate implementation... read
Africa's youth population a source of immense opportunity to unlock economic potential
AFRICA
Africa's youth population a source of immense opportunity to unlock economic potential
"Never before have there been so many young people. Never again is there likely to be such potential for economic and social progress." read
Promoting free speech in Lesotho
LESOTHO
Promoting free speech in Lesotho
The Media Institute of Southern Africa (MISA) Lesotho's new-look website promotes the right to information and free speech... read
macgyverhh -
SOUTH AFRICA
Why PR is still important

Heather Baker

Nowadays, all manner of marketing services are available, from advertising to inbound to content marketing to SEO. So, where, in this new media mix does PR fit? And is it still important?... read
Taxify ride-hailing app launches in Tanzania
TANZANIA
Taxify ride-hailing app launches in Tanzania
Ride-hailing app, Taxify, has launched its services in Dar es Salaam to give commuters more options in private urban transport... read
Marketers more likely to distribute video on social media vs. paid advertising
SOUTH AFRICA
Marketers more likely to distribute video on social media vs. paid advertising
A new study shows how marketers use video to generate return on attention (ROA) by socialising business narratives rather than broadcasting them... read
Oprah Winfrey. ©Sam Aronov
SOUTH AFRICA
When science and fiction collide
The media has been so captured by the celebrity culture that an endorsement by a famous person or respected source lends credence to a product or cause which has no scientific backing... read
The rise of mobile streaming TV
AFRICA
The rise of mobile streaming TV
Streaming media is changing the face of broadcasting: people are turning to streaming video platforms, and increasingly, consuming their media and entertainment via their mobile phones... read
A visa-free Africa still faces hurdles
AFRICA
A visa-free Africa still faces hurdles
Despite fears of an increase in crimes, some countries in Africa are liberalising visas to attract investors... read
Teaching an old dog new tricks
SOUTH AFRICA
Teaching an old dog new tricks

Issued By Kantar TNS

Kyle Findlay from Kantar SA won best paper at the global ESOMAR Big Data World Conference in New York with The agony and ecstasy of teaching an old dog new tricks: from research agency to tech company... read
International
Disney, Fox in focus on Wall Street as deal talk heats up
UNITED STATES
Disney, Fox in focus on Wall Street as deal talk heats up
Walt Disney Co. and 21st Century Fox shares were in the spotlight on Wednesday amid reports the two media-entertainment powerhouses were readying a major deal for some of Fox's prized television and film assets... read
Business
Kapichila hydro power station. Photo: Afriem
MALAWI
Drought behind worsening power outages in Malawi
BLANTRYE - Large parts of Malawi have been plunged into darkness as water levels at the country's main hydro power plant fell to critical levels due to a severe drought, the electricity company... read
Steinhoff's ruined reputation down to lack of internal governance
SOUTH AFRICA
Steinhoff's ruined reputation down to lack of internal governance
Even though Christo Wiese has taken the helm as the interim CEO and is trying to stabilise the ship through the storm, Steinhoff faces the threat of becoming the biggest bankruptcy... read
Why African ports need to harness technology
SOUTH AFRICA
Why African ports need to harness technology
African ports needed African solutions that respond to the rapid technology changes in the maritime industry... read
Image source:
SOUTH AFRICA
Investors turn against fossil fuels at Paris climate summit
Major investors vowed Tuesday, 12 December, to move away from Earth-warming fossil fuels as world leaders met in Paris seeking to unlock new cash to save humanity from climate "doom"... read
New breed of leaders wanted throughout Africa to harness impact investment
AFRICA
New breed of leaders wanted throughout Africa to harness impact investment
The hunt for professionals who can successfully lead and grow companies with a dual mandate of economic and social returns is on throughout Africa... read
Technologies that will enhance hotel experience in 2018
SOUTH AFRICA
Technologies that will enhance hotel experience in 2018
As we look forward to closing the year, Jumia Travel takes a keen look at emerging and growing hotel technologies that will shape the new year... read
5,000 African programmers to be trained between 2018-2022
SOUTH AFRICA
5,000 African programmers to be trained between 2018-2022
The US Bureau of Labour Statistics forecasts that employment of software developers is projected to grow 24% from 2016 to 2026, much faster than the average for all occupations... read
Residential phase one of Zanzibar's Blue Amber resort launched
TANZANIA
Residential phase one of Zanzibar's Blue Amber resort launched
The first residential phase of the Blue Amber resort in Zanzibar has been launched, consisting of 47 double-storey villas... read
Ethiopia: Institute says textile, garment market expanding
ETHIOPIA
Ethiopia: Institute says textile, garment market expanding

Abebe Wolde Giogis

The Ethiopian Textile Industry Development Institute said the foreign currency generated from the textile sector has been steadily growing... read
Sweet n Dried founder Mercy Mwende at the processing factory with dried mangoes. (Image Supplied)
KENYA
Ultra-modern fruit drying machine opens export markets for hundreds of Kenyan smallholder farmers
Over 500 smallholder farmers in Eastern Kenya have found ready market for their horticultural produce, thanks to an automated air drier read
Photo by Andrey Larin on Unsplash
AFRICA
Aviation industry has 'sky high' potential to create new jobs

Alexandre de Juniac

Aviation is a key part of the economic lifeblood of Africa. It supports 6.9 million jobs and $80bn in GDP. It carries people and goods across and outside the continent and brings in economic investment, tourism, trade, and aid. read
Sugar tax and its bitter economic aftertaste
SOUTH AFRICA
Sugar tax and its bitter economic aftertaste

Joon Chong and Wesley Grimm

The tax on sugary beverages is expected to commence on 1 April 2018. Is it really a measure to promote a healthier lifestyle among South Africans, or is it a ruse to add more money to state coffers? read
Tumisho Grater
SOUTH AFRICA
At a crossroads: SA's future economic fortune and the ANC conference

Tumisho Grater

All eyes will be on the African National Congress (ANC) 2017 elective conference this weekend - and especially on the announcement of who will be crowned the new leader of the party in a few day's time... read
Quotes
Henry Moore
"A sculptor is a person who is interested in the shape of things, a poet in words, a musician by sounds."
Joseph Joubert
"When you go in search of honey you must expect to be stung by bees."
Kenneth Branagh
"Lighten up, just enjoy life, smile more, laugh more, and don't get so worked up about things."

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