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Marketing & Media Africa

Video increasingly dominates news consumption

Need and necessity often drives innovation, especially in emerging markets and Africa is no exception. The dominance of mobile and cashless payment systems are two examples where Africa is leapfrogging global systems to come up with innovations that meet the needs of millions of customers on the continent in the telecommunications, banking and retail sectors.
Video consumption of news and information, through mobile predominantly, is also on the rise, and research reveals that “news is increasingly being watched as opposed to read”. This is why public relations news agency, APO Group, has launched a video offering across the continent to companies to amplify their message.
Our monthly trend report into Youth Marketing can now also be downloaded as a digital magazine in PDF format, for all the latest trends in how brands can reach the growing youth market: Focus on Youth Marketing.

Follow us on Twitter: @Biz_Africa. To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
Video dominates news consumption in Africa
AFRICA
Video dominates news consumption in Africa
Recent study reveals that TV and mobile video content is the primary source of information in Africa and the Middle East... read
Joseph Hundah
AFRICA
#AfricaAchiever: Kwesé TV disrupts pay-TV market in Africa
[Louise Marsland] Kwesé TV is disrupting the pay-TV market on the African continent, bringing the ‘TV everywhere revolution' to the continent. President and CEO, Joseph Hundah is our #AfricaAchiever.... read
Instant, secure, cashless payment for 33 African countries
TOGO
Instant, secure, cashless payment for 33 African countries
Ecobank has partnered with Visa to launch Ecobank Scan+Pay with mVisa solutions to their consumers... read
$78bn in transaction revenue to be processed by smart store tech by 2022
SOUTH AFRICA
$78bn in transaction revenue to be processed by smart store tech by 2022
Invisible payments and other connected technologies are expected to boost retail revenues as omnichannel strategies move in-store... read
‘Made in Africa' content boosts African economies
AFRICA
‘Made in Africa' content boosts African economies
With revenue from Africa's pay-TV market sitting at $4.4 billion and expected to exceed $6 billion by 2021, the time is now to continue the momentum of content production as a significant economic booster for African economies... read
Ethiopia launches e-visa service for African and international MICE participants
ETHIOPIA
Ethiopia launches e-visa service for African and international MICE participants
The service enables MICE participants to issue their visa, book, pay and check-in their flight with Ethiopian Airlines - all online... read
Facebook strengthens its ecosystem in Africa
KENYA
Facebook strengthens its ecosystem in Africa
Facebook brings together Kenyan Group leaders to foster new connections... read
Africa Innovation Prize 2018 call to entry
AFRICA
Africa Innovation Prize 2018 call to entry
African Innovation Foundation calls for applications for the Innovation Prize for Africa 2018 Awards... read
Philafrica aims to become big food exporter
SOUTH AFRICA
Philafrica aims to become big food exporter

Neels Blom

Philafrica Food says it plans to transform food processing in sub-Saharan Africa through investments of between R50m and R100m... read
Uber's productive four years of economic transformation
NIGERIA
Uber's productive four years of economic transformation

Emma Okonji

Uber has in the last four years of its operation in Africa, changed perspectives in the transportation system while using technology to drive economic transformation in the sector. read
New brand campaign from MDXi
NIGERIA
New brand campaign from MDXi
MDXi targets enterprise customers with new ‘Take a Break' campaign to increase awareness of the MDXi brand as a West African data centre company... read
Unpacking the future for technology, media and telecoms in Africa
AFRICA
Unpacking the future for technology, media and telecoms in Africa
AfricaCom 2017 presents a global speaker line-up in this uncertain age of digital disruption and transformation... read
Somaliland court jails journalist for 18 months
SOMALIA
Somaliland court jails journalist for 18 months
The Committee to Protect Journalists has condemned the conviction and sentencing of Somaliland journalist Mohamed Adan Dirir during a one-day trial held without the journalist's lawyer... read
Warren Moss, CEO at Demographica and Tom Stein, chairman and chief client officer at Stein IAS.
AFRICA
Demographica-Stein IAS partnership ushers in new growth in African B2B market

Juanita Pienaar

Demographica has become the first agency on the African continent to join Stein IAS' global B2B marketing network. CEO of Demographica Warren Moss and CCO of Stein IAS Tom Stein elaborate on this alliance... read
Simelane and Cooper.
SOUTH AFRICA
#BODCT: Surprise! THIS is today's African consumer

Leigh Andrews

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting... read
The compelling power of good storytelling in advertising
RWANDA
The compelling power of good storytelling in advertising

Garikai Nhongo

Bizcommunity.Africa columnist, Garikai Nhongo, on how to best use storytelling in advertising... read
Supporting girls' education through film
ZAMBIA
Supporting girls' education through film
The Zambia Accountability Programme (ZAP) has commissioned a second film titled, ‘Nyamuka Moye', to raise awareness about the barriers girls face in accessing secondary school education in Zambia... read
African female entrepreneurs can apply for Y-HER accelerator
AFRICA
African female entrepreneurs can apply for Y-HER accelerator

Tom Jackson

African female entrepreneurs have been invited to apply for the Y-HER Accelerator Programme, which offers mentorship and a total of US$50,000 in prize funding... read
Dangote: Nigeria is learning how to produce the entire value chain
NIGERIA
Dangote: Nigeria is learning how to produce the entire value chain
"We are not going to import anything any longer," said Aliko Dangote in a candid discussion with Claridges in London editor in chief Lionel Barber at the Financial Times' 4th annual Africa Summit... read
alphaspirit -
SOUTH AFRICA
What does it take to be a digital marketing entrepreneur?

Stephen Sandmann

Part of this process of figuring what it takes to be an entrepreneur is personal reflection, data gathering, analysis, chatting to the pros and learning from it all, writes Stephen Sandmann... read
BREAKING: Ireland/Davenport changes its name
SOUTH AFRICA
BREAKING: Ireland/Davenport changes its name
Ireland/Davenport (ID) celebrated its 13th year at its office in Illovo, Johannesburg this evening and to mark the occasion along with its increase in black ownership from 25.1% to 51%, the boutique communications agency has been renamed... read
Business of Design speaker Q&A: Jonathan Deeb
SOUTH AFRICA
Business of Design speaker Q&A: Jonathan Deeb

Jessica Tennant

Business of Design is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business... read
Business-leisure market in Africa grows
AFRICA
Business-leisure market in Africa grows

Elzaan van Rhyn

African conferencing facilities are becoming more than just venues for local gatherings and are now attracting major international events... read
Nigeria's first e-commerce bot from Jumia
NIGERIA
Nigeria's first e-commerce bot from Jumia
Jumia has introduced an e-commerce bot in Nigeria that works by asking customers what they're looking for, and then using their answers to uncover the best offers... read
Deacons East Africa to negotiate sale of Mr Price to SA retailer
EAST AFRICA
Deacons East Africa to negotiate sale of Mr Price to SA retailer
Deacons East Africa Plc has received board approval to enter into negotiations for the sale of the Mr Price franchise in Kenya... read
Susan Credle: “Process - not the death of creative brilliance”
SOUTH AFRICA
Susan Credle: “Process - not the death of creative brilliance”

Leigh Andrews

The One Club Executive Creative Summit Berlin kicks off on Wednesday, 11 October at Soho House, Berlin. While it's a closed-door meeting, we checked in with a few of the creative crème de la crème speakers - Susan Credle is first on the list... read
Alistair Mokoena is the new CEO of Ogilvy South Africa.
SOUTH AFRICA
Alistair Mokoena appointed Ogilvy South Africa's new CEO
Alistair Mokoena has been appointed as Ogilvy South Africa's new CEO, following Abey Mokgwatsane's decision to move to Vodacom... read
'Bogus' online doctor to be probed
SOUTH AFRICA
'Bogus' online doctor to be probed

Katharine Child

The Government Employee Medical Scheme has launched an investigation into claims it allowed staff at public relations firm Martina Nicholson Associates to give medical advice on its online column titled Dr Joe. read
Airport lounges: golden territory for marketing your brand
SOUTH AFRICA
Airport lounges: golden territory for marketing your brand

Greg Kilfoil

Airports have long been a favourite place for brands to get their message across to business and leisure travel consumers... read
R16m solar farm installed at Randridge Mall
SOUTH AFRICA
R16m solar farm installed at Randridge Mall
As part of its sustainability strategy, Emira Property Fund has installed a R16m solar farm on the roof of its Randridge Mall in Randpark Ridge, Johannesburg... read
State of Play report highlights evolution of tech ecosystems in Africa
SOUTH AFRICA
State of Play report highlights evolution of tech ecosystems in Africa
The State of Play report, launched by the African Technology Foundation and managing partner of the Liberalising Innovation Opportunity Nations partnership, provides a look at the evolution of tech ecosystems... read
Yoco releases free POS solution for small businesses
SOUTH AFRICA
Yoco releases free POS solution for small businesses
Payments service provider Yoco has launched an enhanced POS solution, which is South Africa's first 100% locally made, free point of sale app... read
The economic impact of internet disruptions in sub-Saharan Africa
SOUTH AFRICA
The economic impact of internet disruptions in sub-Saharan Africa
Internet shutdowns in sub-Saharan Africa have cost the region up to $237m since 2015, according to a report to be released by the Collaboration on International ICT Policy for East and Southern Africa... read
Dove apologises for ‘racist' whitewashing ad, social media won't accept
SOUTH AFRICA
Dove apologises for ‘racist' whitewashing ad, social media won't accept

Jessica Tennant

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream... read
Myeza, all suited up.
SOUTH AFRICA
Why 7Films' SJ Myeza is gunning for Young Guns 15

Leigh Andrews

Local legend SJ Myeza of 7Films is really firing on all cylinders! Not yet 25, he attended Cannes Lions for the first time this year, picked up wins at the Loeries and One Show in New York, he's also just been announced as the only African finalist in the global One Club's Young Guns 15... read
Business of Design speaker Q&A: Ntsako Mokwena
SOUTH AFRICA
Business of Design speaker Q&A: Ntsako Mokwena

Jessica Tennant

Business of Design is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business... read
Nigerians seek a 'next-level' shopping experience
NIGERIA
Nigerians seek a 'next-level' shopping experience

Issued by Nielsen

The Nielsen Shopper & Retail World Conference held in Lagos, Nigeria, has revealed that modern trade formats like supermarkets and hypermarkets are stepping up to fulfill the needs of consumers... read
International
EU pauses inquiry into Bayer-Monsanto takeover
SOUTH AFRICA
EU pauses inquiry into Bayer-Monsanto takeover
The EU said Thursday it had "stopped the clock" on its probe into German chemical firm Bayer's proposed mega-takeover of US agri-giant Monsanto while it waits for the companies to provide information... read
Pixel smartphone upgrade highlights Google push into hardware
UNITED STATES
Pixel smartphone upgrade highlights Google push into hardware
SAN FRANCISCO, US: Google last week unveiled new versions of its Pixel smartphone, the highlight of a refreshed line aimed at weaving artificial intelligence deeper into modern lives... read
New Google earbuds offer real-time translation feature
UNITED STATES
New Google earbuds offer real-time translation feature
SAN FRANCISCO, US: Google on Wednesday introduced new Pixel earbuds that the company says are capable of real-time translation of conversations in different languages... read
Walmart adds NY delivery company to e-commerce empire
UNITED STATES
Walmart adds NY delivery company to e-commerce empire
Walmart Stores announced Tuesday that it acquired New York delivery company Parcel as it girds to compete with Amazon and other supermarkets for home delivery of groceries... read
Lola Ogunyemi
UNITED KINGDOM
Black model in Dove video says ad 'misinterpreted'
LONDON - The black model who appeared in a Dove advert which triggered accusations of racism insisted Wednesday that she was not a victim and that the commercial had been misinterpreted... read
More International
Business
Marc Bournof/IRD (Image Source: )
AFRICA
The immense challenge of desertification in sub-Saharan Africa

Nabil Ben Khatra, Maud Loireau

12 million hectares of arable land are being lost each year globally, to desertification and drought, when 20 million tonnes of cereals could have been cultivated in this area... read
Photo by Gleb Kozenko on Unsplash
KENYA
Motorists switch to digital driving licences in October

James Kariuki

Kenyan motorists will later this month switch to digital driving licences, but will be spared instant fines that come with the smart card due to a pending court case... read
Saurabh Kumar, CEO at In2IT Tech
SOUTH AFRICA
Blockchain: The solution to corruption?
Blockchain, the same technology that powers cryptocurrency, creates opportunities to deliver new services in new ways that previously were not possible... read
Coega SEZ set to be a new African automotive hub
SOUTH AFRICA
Coega SEZ set to be a new African automotive hub
With construction well on its way in zone one of the Coega SEZ BAIC site, the vehicle plant is being positioned as a new automotive hub on the continent... read
Photo by Julian Klumpers on Unsplash
SOUTH AFRICA
Why the possibilities of connected cars are endless

Sven Hammar

With Gartner predicting that 64 million connected cars will be shipped globally in 2020, the question remains as to what the potentials of autonomous vehicles are... read
Ford, Lyft join forces to take self-driving cars mainstream
SOUTH AFRICA
Ford, Lyft join forces to take self-driving cars mainstream
A new partnership between Ford and Lyft will aim to bring self-driving vehicles to the masses and help both companies progress toward more affordable, dependable, and accessible transportation future... read
Lafarge South Africa launches Binastore
SOUTH AFRICA
Lafarge South Africa launches Binastore
Lafarge South Africa has launched a new home building service called Binastore... read
Caterpillar to invest more than R1bn in Southern Africa in next decade
SOUTH AFRICA
Caterpillar to invest more than R1bn in Southern Africa in next decade

Mark Allix

US construction vehicle maker Caterpillar will spend R1.3bn over the next 10 years on South African enterprise and supplier development... read
'New era' in solar energy fuelling growth in renewables
SOUTH AFRICA
'New era' in solar energy fuelling growth in renewables
The renewable energy sector is growing faster than expected, driven largely by a "new era" in solar power and strong expansion in China, the International Energy Agency said on Wednesday, 4 October... read
FNB @Parkside achieves five-star Green Star Africa As Built rating
NAMIBIA
FNB @Parkside achieves five-star Green Star Africa As Built rating
FNB @Parkside in Namibia is the first five-star Green Star rated building in Namibia and Africa, outside South Africa, after being awarded its As Built rating by the Green Building Council... read
The attempt to replenish Lake Chad's water may fail again. Here's why
AFRICA
The attempt to replenish Lake Chad's water may fail again. Here's why

Adegboyega Adeniran and Katherine Daniell

The Transaqua Project is a big, ambitious initiative to replenish the waters of Lake Chad, a fresh water inland lake in Central Africa... read
Chris Titmas (Profica), Malcolm Matanda (Profica), Leonard Michau (Broll)
WEST AFRICA
West Africa Property Investment (WAPI) Summit to address demand for mixed-use developments
The West Africa Property Investment (WAPI) Summit takes place 28-29 November at the Eko Hotel & Suites in Lagos, Nigeria... read
Image source:
CHAD
Chad extends key conservation area in national park
Chad is to boost protection for a key haven for endangered wildlife in the south of the country under an agreement with a conservation group... read
Role of secure tenure rights in eradicating hunger, poverty
SOUTH AFRICA
Role of secure tenure rights in eradicating hunger, poverty
Marking the fifth anniversary of the Voluntary Guidelines on the Responsible Governance of Tenure (VGGT), the UN Food and Agriculture Organization and the European Union co-hosted a high-level event noting that more needs to be done in land tenure governance... read
Isuzu expands offering in sub-Saharan Africa
SOUTH AFRICA
Isuzu expands offering in sub-Saharan Africa
Isuzu dealers in 14 left-hand motoring countries across sub-Saharan Africa can now offer the KB 4x4 crew cab X-Rider model to their customers... read
Photo by Logan Stephens on Unsplash
SOUTH AFRICA
Transport Indaba's key focus on integrating trade, transport for Africa
As part of this year's Transport Month (OTM) campaign activities, the OR Tambo International Transport Indaba kicked off yesterday, Wednesday, 11 October 2017 and will run until Friday, 13 October 2017... read
blk24ga via
AFRICA
Report: Agriculture can power transformation of African economies
Reforms could trigger an economic transformation with benefits far beyond the sector, stimulating growth in manufacturing and related services, whilst driving down food prices and raising disposable incomes... read
AfricArena tech innovation conference kicks off next month
SOUTH AFRICA
AfricArena tech innovation conference kicks off next month
AfricArena, described as the largest tech innovation conference for startups and investors hosted on African soil, will take place from 6-7 November 2017 at the Century City Conference Centre... read
Ghana aims to regain top spot in cocoa production
GHANA
Ghana aims to regain top spot in cocoa production

Kwaku Botwe

The country is the second-biggest supplier of cocoa worldwide, beaten only by its West African neighbour, Cote D'Ivoire. But Ghana was once the world champion... read
Pangolin trade forces Ghana to look at new wildlife laws
GHANA
Pangolin trade forces Ghana to look at new wildlife laws
Ghana is facing calls to update its laws on wildlife crime after fears the country has become a transit route for the illegal trade in pangolin scales... read
Image source: Lonely Planet
MOROCCO
'Thirsty protests' hit Morocco over water shortages
Residents angered by persistent water shortages in southern Morocco have taken to the streets in a series of "thirsty protests" that has grabbed the attention of the country's king... read
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Multidimensions - 3 Nov 2017, Johannesburg


Two-day videography and editing fundamentals
Orms Cape Town School of Photography - 2 Dec 2017 to 3 Dec 2017, Cape Town


Web design essentials
Multidimensions - 11 Apr 2018 to 13 Apr 2018, Cape Town



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