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Marketing & Media Africa

Brand “Me”

Our annual Focus on Youth Marketing trend report which published last week, covers some of the biggest trends that brands are wrestling with in targeting the youth.

The current generation, the Millennials or Generation Y as they are known as, have probably garnered as much research and publicity as the baby boomer generation of the past. And next up is the connected, but unplugged Generation Z, who are more driven by brand values than the value of owning a brand. We looked at what's to come from Generation Z and the current 'Brand Me' attitude of the Millennials, as well as evaluate what the current cornerstone of youth marketing strategy success is.

It's great to see global and South African agencies launching onto the continent to service multinational and global brands. Such investment is good for growth in the industry and a positive story for Africa. Congratulations to Cape Town-based agency Radar on being acquired by Leo Burnett to expand operations in Africa.

To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here.

Have a great week!

Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



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New events to diarise
Digify Pro StartUp
16 Oct 2017, Johannesburg


Customer journey mapping jam session
Brandlove - 27 Oct 2017, Cape Town


Writer Camp
Dreamworld - 1 Nov 2017 to 22 Nov 2017, Kuruman


InDesign digital
Multidimensions - 3 Nov 2017, Johannesburg


Two-day videography and editing fundamentals
Orms Cape Town School of Photography - 2 Dec 2017 to 3 Dec 2017, Cape Town


Upcoming events
13th Edition Hotelier Summit Africa- North - 4 Oct 2017 to 6 Oct 2017, Casablanca
The Hotelier Summit Africa is one of Africa's most efficient and exclusive closed-door initiative that brings together over 500 industry experts. Read more >>

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