26 Sep
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Marketing & Media Africa

How to market to today's youth

This week our monthly trend report is a Focus on Youth Marketing. Look out for content on this interesting marketing segment. Up today is The importance of brand “me” in conversation with Student Village MD, Marc Kornberger, on their research into student buying habits in South Africa; and international contributor Shlomo Ben-Hur writes on Why are businesses so obsessed with Gen Y?.
Earlier this week, PWC released its annual Entertainment and media outlook: 2017-2021, this time with an African perspective on the sector and trends. All the research points to user experience triumphing over content and distribution of the message.
The uproar over internet shutdowns on the African continent, will be a focus of the Forum on Internet Freedom in Africa, which kicks off this week in Johannesburg,

To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizWeekly top stories
Move over content and distribution, user experience is king
AFRICA
Move over content and distribution, user experience is king
PwC's ‘Entertainment and media outlook: 2017 - 2021: An African perspective' foresees content and distribution moving aside as user experience takes centre stage. The report was launched yesterday at Urban Brew Studios in Johannesburg... read
Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever's new Africa hub.
AFRICA
Unilever's brand plan to grow business across Africa
Unilever launches an Africa hub in Johannesburg in its drive to grow its business of iconic brands across the African continent... read
Uproar over internet shutdowns
CAMEROON
Uproar over internet shutdowns

Tonderayi Mukeredzi

Between January and June 2017, nine countries globally experienced internet blockades, including three in Africa - Cameroon, Egypt and Ethiopia... read
Forum on Internet Freedom in Africa kicks off this week
AFRICA
Forum on Internet Freedom in Africa kicks off this week
The Forum on Internet Freedom in Africa 2017 (FIFAfrica2017) is set for 27-29 September 2017. The event convenes various stakeholders from the internet governance and online rights arenas in Africa... read
iRise, Somalia.
SOMALIA
Somalia is getting its first tech incubator
The doors are set to open at iRise, the first ever tech incubator and co-working space to be established in the Somali capital of Mogadishu... read
Kwesé TV launches in Botswana through Orange
BOTSWANA
Kwesé TV launches in Botswana through Orange
Orange to deliver world class mobile streaming service from Kwesé TV... read

Focus on Youth Marketing
#YouthMarketing: The importance of brand “Me”
SOUTH AFRICA
The importance of brand “Me”

Louise Marsland

Student Village released research earlier this year that looked at what students spend their money on... read
#YouthMarketing: Why are businesses so obsessed with Gen Y?
SOUTH AFRICA
Why are businesses so obsessed with Gen Y?

Shlomo Ben-Hur

How well do businesses really understand millennials and what are their perceptions based on? Finding the data to plug the generation gap... read
Read more
Yuppiechef to open first physical store
SOUTH AFRICA
Yuppiechef to open first physical store
Online kitchenware retailer, Yuppiechef, has announced the launch of its first brick and mortar store signaling the start of its omnichannel journey... read
Angelika Kempe
SOUTH AFRICA
#InnovationMonth: How to really save money on production costs

Leigh Andrews

Angelika Kempe, executive consultant at AdOps Value, shares what to look out for when assessing production cost estimates, as well as the impact of the ANA's recent report that advertising agencies and their holding companies are less-than transparent regarding production costs and the risk associated with it... read
Ory Okolloh
AFRICA
Top African business leaders to follow on Twitter
Here's a list of some of the top African business leaders to follow on Twitter... read
QNET Board Adviser, David Sharma; Deputy Minister for Health, Community Development, Children and Elderly, Hamisi Kigwangalla; Permanent Secretary for Trade, Industry and Investment Adelhelm Meru and QNet Country Representative for Tanzania Benjamin Mariki cut the ribbon during the opening of QNet agent office in Tanzania.
TANZANIA
QNet boosts direct selling operations in Tanzania
Asian direct selling company, QNet, is expanding its operations into East Africa. The company forms part of the $200 billion global direct selling industry... read
Digital Africa innovation programme launches
AFRICA
Digital Africa innovation programme launches
A new edition of Digital Africa, an innovation competition to take up the challenge of digital transition in Africa, has launched... read
Seedstars announces Senegal finalists, heads to Cameroon
AFRICA
Seedstars announces Senegal finalists, heads to Cameroon
Today, Friday, 22 September, nine of Senegal's most promising seed-stage startups will compete to represent the country at the regional and global Seedstars Summits... read
Consumer spending leads economic recovery
SOUTH AFRICA
Consumer spending leads economic recovery

Danette Breitenbach

The recent launch of the Mastercard SpendingPulse Report is a first for South Africa. The Report is an early indicator of consumer spending trends... read
How will you speed through the digital trough of disillusionment?
SOUTH AFRICA
How will you speed through the digital trough of disillusionment?

Ilse van den Berg

Peter Sondergaard, Gartner executive VP for research, addressed CIOs and senior IT executives in his keynote at the annual Gartner Symposium/ITxpo in Cape Town... read
Cameroon uses anti-terror law to silence critical press
CAMEROON
Cameroon uses anti-terror law to silence critical press
Cameroon's broadly worded anti-terror law is being used by authorities to arrest and threaten local journalists, the Committee to Protect Journalists found in a report released this week... read
Monde Mawasha, Coega Development Corporation programme director: information & communications technology (ICT) and research unit (RU)
SOUTH AFRICA
It's time for Africa

Monde Mawasha

The rise of the fourth industrial revolution is adding intricacy to future economies and their employment outcome... read
Lake Turkana Wind Power Project, Kenya.
AFRICA
Partnerships provide a lifeline for cash-strapped countries

Kingsley Ighobor

Governments are reforming to woo private capital, according to the UN, in this third and last part of the partnership in Africa series... read
African Union member states endorse the draft statute of the African Audiovisual and Cinema Commission (AACC) to boost the African cinema industry.
AFRICA
Africa's film industry gets a boost
Structures endorsed by the African Union have been finalised to promote the audiovisual and cinema industry in Africa which accounts for US$5 billion in continental GDP... read
Engen opens its first pharmacy concept in Kenya
KENYA
Engen opens its first pharmacy concept in Kenya
In partnership with Payless Pharmacy, Engen has launched its first pharmacy-service station concept at its Hurlingham branch in Nairobi, Kenya... read
Nigerian journalist wins BBC World Komla Dumor Award
NIGERIA
Nigerian journalist wins BBC World Komla Dumor Award
Each year the BBC awards an outstanding African journalist with the BBC World News Komla Dumor Award... read
Pick n Pay trials bitcoin payments
SOUTH AFRICA
Pick n Pay trials bitcoin payments
Bitcoin payments could soon be commonplace at Pick n Pay. For a limited period, customers at the retailer's head office campus store are able to use the cryptocurrency as a payment method... read
The power of exhibitions in the tourism and travel industry
SOUTH AFRICA
The power of exhibitions in the tourism and travel industry
WTM Africa 2017 saw $365,950,813 of business generated, proving that exhibitions remain a powerful marketing tool for business... read
Purpose must come before profit... and before anything else too
SOUTH AFRICA
Purpose must come before profit... and before anything else too

Mike Freedman

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result... read
Photo by Edho Pratama on Unsplash
AFRICA
The calm before the next African smartphone storm
For many years, African countries served as the growth engine for the global smartphone market. In 2016, however, global smartphone sales grew at a modest 2% and the landscape in Africa also saw a dip... read
Partnerships giving Africa a new look
AFRICA
Partnerships giving Africa a new look
The private sector in Africa is working with governments to fund mega development projects, according to the UN, in this second part of the partnership in Africa series... read
East African free trade negotiations in SA
EAST AFRICA
East African free trade negotiations in SA
Tripartite Free Trade Area market access negotiations between the Southern African Customs Union and the East African Community... read
Ethiopia's Meda Messenger combining chat with payments
ETHIOPIA
Ethiopia's Meda Messenger combining chat with payments

Tom Jackson

Ethiopian startup Meda Messenger is hoping for swift uptake after rolling out its cross-platform social app that allows users to chat and make payments... read
Photo by Octavian Rosca on Unsplash
SOUTH AFRICA
The promise of digital: We can change the world

Doug Woolley

“You are some of the world's greatest organisations and you are leading through a time of unprecedented change and opportunity. This is your show. It's about how you are changing the world..." read
Henri Konan Bédié bridge, Abidjan, Ivory Coast. Credit: ppp.gouv.ci.
AFRICA
Partnerships at work in Africa
In this three-part series from the United Nations, we look at how partnerships in Africa spearhead growth across various industry sectors... read
Alliance Media voted Best Media Owner Africa 2017 at South African media awards
SOUTH AFRICA
Alliance Media voted Best Media Owner Africa 2017 at South African media awards

Issued by Alliance Media

Alliance Media was awarded with first place in the Media Owner Africa category at the Most Awards in Johannesburg... read
International
Cannes to launch Sustainable Development Goals Lion at 2018 Festival
GLOBAL
Cannes to launch Sustainable Development Goals Lion at 2018 Festival
Cannes Lions will launch the Sustainable Development Goals Lion in 2018, marking a new drive to advance awareness of the Sustainable Development Goals (SDGs)... read
New York Festivals ready for AME entries
GLOBAL
New York Festivals ready for AME entries
The deadline to enter the 2018 New York Festivals AME Awards for the World's Best Advertising and Marketing Effectiveness is 30 November 2017... read
Gaps in customer intelligence, delivery limiting opportunities - new CMO report
GLOBAL
Gaps in customer intelligence, delivery limiting opportunities - new CMO report
New research from Chief Marketing Officer (CMO) Council, SAP Hybris and SellingPower magazine indicates that sales and marketing need to own customer experience strategy... read
Publishers share greatest threats, fears for 2018 media industry
GLOBAL
Publishers share greatest threats, fears for 2018 media industry
‘World News Publishers Outlook 2017, the new report from World Association of Newspapers and News Publishers (Wan-Ifra), examines what are the world's top media executives' priorities in profitable news media businesses around the world... read
Food labelling pact aims to cut food waste
GLOBAL
Food labelling pact aims to cut food waste
Many of the world's largest retailers and food companies have agreed to better labelling of products by 2020 in a bid to radically cut food waste... read
More International
Business
Image source:
AFRICA
2017-2019 Next Einstein Forum fellows announced
Sixteen scientists solving Africa's and the world's challenges have been announced as part of the Next Einstein Forum's (NEF) second fellows class... read
Chocolate industry driving deforestation of Ivory Coast: report
GLOBAL
Chocolate industry driving deforestation of Ivory Coast: report
The chocolate industry is indirectly driving massive and illegal deforestation in Ivory Coast, fuelling a catastrophic decline in wildlife... read
Image source:
AFRICA
Why the path to longer and healthier lives for all Africans is within reach

Alex Ezeh, Nelson Sewankambo and Peter Piot

There is huge diversity within and across the 49 countries in sub-Saharan Africa. The challenges these countries face in achieving health outcomes that are at par with low and middle income countries in other regions of the world are numerous and diverse... read
Eric Isselee via
AFRICA
Measuring Africa's agricultural takeoff is set to make billionaires from ‘poor men's fields'

Boaz Blackie Keizire

Asked where the next crop of African billionaires will come from, the president of the African Development Bank, Dr Akinwumi Adesina, without batting an eyelid, declared that they will be farmers... read
Major investments, partnerships a boost for African agriculture and economy
AFRICA
Major investments, partnerships a boost for African agriculture and economy
The signing of a record number of new investments and partnership agreements for inclusive agricultural transformation at the 2017 AGRF have boosted Africa's economic growth prospects... read
Sustainable business models key to sustainable modernisation of agriculture in Africa
AFRICA
Sustainable business models key to sustainable modernisation of agriculture in Africa
Key to the sustainable commercialisation and modernisation of African agriculture are sustainable business models... read
sarangib via
SOUTH AFRICA
Climate smart crops: A necessity for future food and nutrition security

Bev Postma

It is imperative that we incorporate climate resilience into all aspects of crop breeding and food innovation... read
HOLIET via
WEST AFRICA
Cocoa in a world of environmental changes - time for “uncommon collaboration”

Svein Tore Holsether

The cocoa sector in West Africa is facing many well-known problems. That is a fact. Only by joining forces can we solve the challenges and contribute to sustainable growth and development of the cocoa sector... read
#THINCAfrica: Developing Africa's hospitality professionals of the future
SOUTH AFRICA
#THINCAfrica: Developing Africa's hospitality professionals of the future

Cari Coetzee

Associate Dean and Professor at ESL, Dr Achim Schmitt, participated in a panel discussion on HR and education issues in the hospitality industry at the THINC Africa conference... read
Free-Photos via
AFRICA
#TourismMonth: Open skies, more business travel means a stronger Africa

Oz Desai

As we celebrate Tourism Month, there's an opportunity for us to acknowledge what achieving open skies in Africa would mean for the business community and business travel in general... read
The new face of the Sahel
AFRICA
The new face of the Sahel

Ernest Harsch

Grassroots initiatives promote changes in livelihoods... read
Lagos' Wooden Tower presents an alternative to the city's reliance upon concrete
NIGERIA
Lagos' Wooden Tower presents an alternative to the city's reliance upon concrete

Lindsay Samson

The unique wooden structure maximises daylight and natural ventilation... read
AfricaBuild Lagos 2018 to host key building, interiors professionals
NIGERIA
AfricaBuild Lagos 2018 to host key building, interiors professionals
Hosted by German trade fair specialists fairtrade Messe, the third edition of AfricaBuild Lagos will take place 6-8 March 2018 at the Landmark Centre in Lagos, Nigeria... read
Railway set to cut down cargo freight costs
KENYA
Railway set to cut down cargo freight costs
Kenya recently approved freight tariffs for the standard gauge railway, as the government seeks to meet its target of transporting 40% of cargo from Mombasa port by rail... read
#InnovationMonth: How startups are disrupting delivery of African legal services
SOUTH AFRICA
#InnovationMonth: How startups are disrupting delivery of African legal services

Tom Jackson

Having quantifiable, measurable, and verifiable data about justice needs and challenges is essential for the legal profession to move into the 21st century... read
José Graziano da Silva, director-general, FAO. ©FAO/Alessandra Benedetti.
SOUTH AFRICA
FAO director-general calls for renewed commitment to zero tolerance on food loss, waste
FAO director-general José Graziano da Silva has joined in calls for a renewed global commitment to zero tolerance on food loss and waste... read
Image source:
AFRICA
Fertiliser, agribusiness leaders to address challenges at regional conference
Fertiliser and agribusiness leaders will meet in Maputo, Mozambique for the East and Southern Africa Agribusiness Conference from 9-11 October... read
The relationship between drought and famine: lessons from the Horn of Africa
AFRICA
The relationship between drought and famine: lessons from the Horn of Africa

Philippe Roudier

Countries in the Horn of Africa - particularly Somalia, Ethiopia and Kenya - are suffering from severe drought due to historically low rainfall and high temperatures... read
Tristate Heart and Vascular Centre in Nigeria. Photo: Tristate Heart and Vascular Centre
AFRICA
Philanthropists join forces to fund Africa's cash-strapped health sector

Pavithra Rao

Billionaires Bill Gates, Aliko Dangote come together to fund healthcare projects... read
Dangote emphasises diversification of African economies, importance of agriculture
AFRICA
Dangote emphasises diversification of African economies, importance of agriculture
Nigerian entrepreneur and business leader, Aliko Dangote told investors: "Agriculture, agriculture, agriculture. Africa will become the food basket of the world." read
Private schools gain a foothold in Africa
AFRICA
Private schools gain a foothold in Africa

Lisa Vives

Experts wary over corporate takeover of education in sub-Saharan Africa... read
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New events to diarise
Social media workshop
Women of Substance SA - 30 Sep 2017, Cape Town


Photoshop, Lightroom Combo Course
Orms Cape Town School of Photography - 3 Oct 2017 to 31 Oct 2017, Cape Town


Copy-editing for electronic publications
Enterprises University of Pretoria - 5 Oct 2017 to 6 Oct 2017, Pretoria


Customer journey mapping jam session
Brandlove - 27 Oct 2017, Cape Town


Writer Camp
Dreamworld - 1 Nov 2017 to 22 Nov 2017, Kuruman


Quotes
Malcolm X
"You can't hate the roots of a tree and not hate the tree. You can't hate Africa and not hate yourself."
Theodore Roosevelt
"I am a part of everything that I have read."
Vincent Van Gogh
"I dream of painting and then I paint my dream."

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