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Marketing & Media Africa

Audience measurement on the continent

The highlight of the past week was the Pan African Market Research Organisation (PAMRO) annual conference, this time held in Cape Town, South Africa. #PAMRO2017 unpacked key research issues in Africa, highlighting measurement success stories and case studies, such as: the reason the African Lions study into Africa's middle class sets a benchmark; the challenges in changing media consumption habits; the importance of data in consumer marketing; rethinking audience measurement in Africa; and more.
My monthly trend report on Employer Branding also published last week. We examined key employer branding trends for 2017; the importance of company culture; how to attract the right talent; and more.
In other news on the continent, all eyes are on Kenya as the recent presidential elections were declared void: the Kenyan Supreme Court determined that the recently concluded presidential election "was not conducted in accordance with the Constitution and ... is invalid". Let's hope for a peaceful outcome as the next round of voting has to get underway within 60 days. AlJazeera terms it a “victory for democracy”.

To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



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