5 Dec 2011 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing
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The year of the mobileAs the end of yet another year draws to a close, the African continent isn't showing any sign of slowing down, especially in the mobile sector. This past week, telecommunications services provider, Airtel Limited celebrated a milestone when it acquired its 50 millionth mobile customer in Africa. Global telecommunications operator, France Telecom-Orange signed a deal with the African Press Organisation who will distribute press releases, issued by the Orange group, to all its operating countries in Africa. YoungAfricaLive, a mobile community that focusses on issues of the youth launched in Tanzania. Michael de Souza, vice president of media at BuzzCity, shares his wishes for the mobile industry in 2012. The minister of information and communication technology in Uganda, Ruhakana Rugunda officially launched the local edition of YouTube, ( www.youtube.co.ug). The platform will offer Ugandans informative and entertaining video content from around the globe through a local interface that will promote content most relevant to them. Natalie Solomon takes us on a journey where she explores what's changed in the world of technology between 2007 and now. There's been plenty of innovations and successes surrounding the mobile sector this year and it seems that 2012 will present itself with greater things on this continent. PS: Next week will be the last newsletter for 2011. Here's to a good week! Evan-Lee Courie ( @evan1985) Responses to this column welcomed in our online editor's column archive.Send all your Africa marketing news africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com. Follow Bizcommunity on Twitter @Bizcommunity and join our Facebook page. Top stories
Special focus on media freedom & right to know
[Gregory Gondwe: @Kalipochi] President Bingu wa Mutharika has defended the amendment of Section 46 of the Penal Code which gives the information minister power to ban any publication or its importation should the minister deem it harmful to the public. Read more >>
Advertising
Nando's South Africa, in a statement issued on Thursday, 1 December 2011, has said that it will no longer air its ad "Last Dictator Standing" as part of its festive season campaign on television: "We feel strongly that this is the prudent step to take in a volatile climate and believe that no TV commercial is worth risking the safety of Nando's staff and customers." Read more >>
Branding
[Naseem Javed] The word gTLD has been added to the hard-core lexicon of global branding. Why is this new spin causing vertigo to some? Before you say anything else like "what?", just hold on. It makes no difference whether you already are an expert on gTLD or not. It's in your face and we will all have to cope with it for a long time, so deal with it. Read more >>
Digital
[Natalie Solomon] It's the year 2007, the year that many say the human population embraced technology and celebrities made a habit of going to rehab. The likes of Lindsay Lohan, Britney Spears and David Hasslehof made more than one "brave" decision to go and turn their lives around. While these various celebrities were gallivanting around, the world of technology began to change. Read more >>
[Mongezi Mtati] JOHANNESBURG/LONDON: Just when you think you know where social media and its influencers are going, it all changes again. I recently attended two conferences, one in South Africa and the other in the UK, to see just what technologists are working on and where investors looking. Read more >>
Education & Training
Events & Conferencing
Magazines
Media
Mobile
Bharti Airtel Limited, a telecommunications services provider with operations in 19 countries across Asia and Africa, today celebrated a milestone when it acquired its 50 millionth mobile customer in Africa. Airtel has achieved this within just 17 months of acquiring Zain's mobile operations in 16 African countries and added 14 million new mobile customers during this period. Read more >>
YoungAfricaLive, a mobile community that entertains and educates young people on topics of love, sexual health, gender and relationships affecting the youth, launched yesterday, 1 December 2011 in Tanzania. Read more >>
[Michael de Souza] The mobile ad industry is maturing fast. In 2011, just about all players posted healthy growth, building up impressive case studies in partnership with brands who've taken advantage of the mobile opportunity. Revenues are up too, thanks to sustained effort, solid work, and rapid consumer adoption of mobile channels. Read more >>
Online Media
[Walter Wafula] YouTube, the popular online video transmitter has rolled out a local domain name for Uganda to enhance and ease access to relevant film content in the East African nation. Read more >>
PR & Communications
The African Press Organisation (APO), the distributor of press releases in Africa, last week announced the confirmation of a contract with global telecommunications operators, France Telecom-Orange. APO will be responsible for the distribution of all press releases issued by the Orange group to operating countries in Africa. Read more >>
Radio
Retail
Sales
[John Boe] The successful outcome of your next sales presentation will be determined largely by your ability to do two things very well; develop rapport with your prospect and adapt your sales message to engage his or her preferred "learning style." Read more >>
TV
MTV Networks Africa, a division of Viacom Inc. will expand its portfolio of brands in sub-Saharan Africa with the launch of Comedy Central, via MultiChoice's DStv platform. The deal was announced today by Alex Okosi, senior vice president and managing director of MTV Networks Africa and Aletta Alberts, general manager content for MultiChoice. Read more >>
SYDNEY, AUSTRALIA: In Australia a situation exists where an increasingly health conscious society is increasingly inactive. According to an OECD report, one in two Australians is classed as overweight. This major health issue obviously poses a number of challenges for a calorie packed chocolate bar like Mars. Read more >>
RESTON, US: comScore, a leader in measuring the digital world, has reported holiday season retail e-commerce spending for the first 32 days of the November - December 2011 holiday season. For the holiday season-to-date, US$18.7 billion has been spent online, marking a 15% increase versus the corresponding days last year. Read more >>
SYDNEY, AUSTRALIA: Back in 2010, Microsoft in Australia had been hit disproportionately hard by the success of Apple. Not only was Microsoft seen as less cool, it was also perceived as less functional. Previously, it had been standard for Microsoft products to be marketed individually, but as a result, the bigger Microsoft story was getting lost. Read more >> More International...
SOUTH AFRICA Deadmau5 press conference
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SOUTH AFRICA Rolling Stone SA launch
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SA's lack of a clear telecom policy is costing it dearly. Local companies and consumers have long complained that the high cost of telecommunications is a burden to business here. Read more >>
[Kemantha Govender] Africa must move beyond the point of being producers of raw materials to build dynamic and competitive manufacturing sectors which process minerals and agricultural products into consumer goods, says Jacob Zuma. Read more >>
The Presidency says it will study the judgment delivered by the Supreme Court of Appeal on the appointment of the National Director of Public Prosecutions, Menzi Simelane. The judgment was handed down yesterday. Read more >>
South Africa's arms manufacturer, Denel, has appointed Riaz Saloojee as its new group chief executive. Read more >> More Government news...
[Henrie Geyser: motoring editor] The Chinese carmakers have arrived in South Africa and they are here to stay. If you have any doubt about that you only have to take a look at the latest GWM 2-litre diesel which has just arrived on local shores. Not only does it brim with safety and classy features - it is priced well below anything else in its range. Read more >>
[Henrie Geyser: motoring editor] The year is heading for a good finish with November new vehicle sales showing an improvement of 11.7% over that of the same month last year. According to the National Association of Automobile Manufacturers of South Africa (NAAMSA) 49 499 sales were recorded this November - a year to year increase of 5181 units. Read more >> More Motoring news...
[Brian Berkman: contributing editor, travel] Not that any proof was needed that &Beyond, one of Africa's leading safari companies, is forging ahead of its rivals but with the appointment of Joss Kent, scion of their competitor, Abercrombie & Kent, as new chief executive officer, many might say there will be little to stop them. Read more >>
The roads are crowded, it's the end of the year, it's the festive season and the thought on the minds of many of us are happy thoughts... of spending time with family and friends, exchanging gifts, and ending 2011 on a happy and positive note. Some of us will not make it, however... Read more >>
Etihad Airways today announced significant changes to its daily Johannesburg service from 24 January 2012. Improvements to the Johannesburg flight timings will provide new morning and evening departure options from both Abu Dhabi and Johannesburg. Read more >> More Travel news...
[Debbie Hathway] When it comes to watching world-class local ballet performances, it's long been at the stage where Cape Dance Company (CDC) is a sure bet. Now, however, with the addition of experienced professional dancers, Simone Muller, Grant van Ster and Marlin Zoutman earlier this year, the company has become a more cohesive whole since its last Cape Town season at the Masque Theatre, Muizenberg - settled, focused, impeccably turned out, superbly trained. In short, phenomenal. Read more >>
[Eugene Yiga] You've got to feel for Billy Beane (Brad Pitt). The man loves baseball. And as general manager of the Oakland Athletics, he clearly knows a thing or two about the sport. But then his team loses a crucial game and three of his top players are poached by richer teams. How is he meant to compete in the Major League if his limited budget can't give him what he wants? Read more >>
[Jordan Scott] Lights, camera, leg warmers, headbands, lumo colours, sparkles and action. That 80's Show is an 80s' music tribute and I will admit that I was a little wary of going to see it, due to the fact that I was born in the 90s. However, thanks to the epic nature of the music of that era, I was bopping about in my seat from the minute the curtains rose. Read more >>
[Eugene Yiga] "I want to be burned when I die, don't you?" Cremation isn't something you'd expect a typical 10-year-old boy to be talking about. Then again, Christian (William Jøhnk Nielsen) isn't a typical 10-year-old boy. After losing his mother to cancer, he's sent to live with his grandmother in Denmark. His father (Ulrich Thomsen) is too busy to raise a son alone, with all his trips to London for work. Read more >> More BizLounge news...
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