| "Your brand is created out of customer contact and the experience your customers have of you." Stelios Haji-Ioannou |
| "Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes." D. H. Lawrence |
| "Delay always breeds danger; and to protract a great design is often to ruin it." Miguel de Cervantes |
| "Our society's values are being corrupted by advertising's insistence on the equation: youth equals popularity, popularity equals success, success equals happiness." John Arbuthnot Fisher |
| "The greatest glory in living lies not in never falling, but in rising every time we fall." Nelson Mandela |
| "Public relations specialists make flower arrangements of the facts, placing them so that the wilted and less attractive petals are hidden by sturdy blooms." Alan Harrington |
| "Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business." Leo Burnett |
| "Advertising is the 'wonder' in Wonder Bread." Jef I. Richards |
| "The caterpillar does all the work but the butterfly gets all the publicity." George Carlin |
| "Advertising is the art of convincing people to spend money they don't have for something they don't need." Will Rogers |
| "The artist is nothing without the gift, but the gift is nothing without work." Emile Zola |
| "The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing." John Russell |
| "All media exist to invest our lives with artificial perceptions and arbitrary values." Marshall McLuhan |
| "Journalism can never be silent: that is its greatest virtue and its greatest fault. It must speak, and speak immediately, while the echoes of wonder, the claims of triumph and the signs of horror are still in the air." Henry Anatole Grunwald |
| "Editor: a person employed by a newspaper, whose business it is to separate the wheat from the chaff, and to see that the chaff is printed." Elbert Hubbard |
| "Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine." David Ogilvy |
| "Good communication is as stimulating as black coffee, and just as hard to sleep after." Anne Morrow Lindbergh |
| "Products are made in the factory, but brands are created in the mind." Walter Landor |
| "Think like a wise man but communicate in the language of the people." William Butler Yeats |
| "The pen is mightier than the sword if the sword is very short, and the pen is very sharp." Terry Pratchett |
| "Not everything that can be counted counts, and not everything that counts can be counted." Albert Einstein |
| "Strategy and timing are the Himalayas of marketing. Everything else is the Catskills." Al Ries and Jack Trout |
| "A magazine is simply a device to induce people to read advertising." James Collins |
| "Year's end is neither an end nor a beginning but a going on, with all the wisdom that experience can instill in us." Hal Borland |
| "Be always at war with your vices, at peace with your neighbors, and let each new year find you a better man." Benjamin Franklin |
| "To err is human; to forgive, divine." Alexander Pope |
| "Designers talk and think a lot like science fiction writers do, except in a much less melodramatic and histrionic way." Bruce Sterling |
| "The power of accurate observation is frequently called cynicism by those who don't have it." George Bernard Shaw |
| "What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public." Vilhjalmur Stefansson |
| "No man is an island, entire of itself; every man is a piece of the continent." John Donne |
