Alistair Mokoena

Managing Director of Ogilvy & Mather Johannesburg
Location:South Africa

Profile

Managing Director of Ogilvy & Mather Johannesburg. Mokoena has agency and brand experience spanning 17 years. He has held marketing positions across various consumer brands, including Mondelez, SABMiller, Tiger Brands and Unilever. He joined ABSA Bank as Head of Marketing: Retail and Business Bank, founded his own marketing consultancy, Birds Eyeview and, in 2013, was appointed MD of FCB Johannesburg. He joined Ogilvy in 2015. He holds an MBA as well as a BComm and LLB degree from Rhodes University.
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The need for the advertising industry to modernise

There has long been a need for the advertising industry to modernise. Now digital transformation is upon us and change is non-negotiable. At the same time, the industry is facing disruption from new entrants...

By Alistair Mokoena 3 Aug 2018

[BizTrends 2016] The new agency talent directive

An integration of skills and business-focussed execution is what Alistair Mokoena, Managing Director of Ogilvy & Mather Johannesburg, expects in 2016.

By Alistair Mokoena 12 Feb 2016

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