Maja Rode is an account director at Corporate Image (www.corporateimage.co.za). With qualifications in marketing, economics and business administration, she's a firm believer in the power of smart communication, of which she thinks there is a serious shortage in SA. Maja believes that PR, driven by the increasing integration with social media platforms, will play an increasingly important role in the boardroom - no more boobs-and-balloons. Email az.oc.egamietaroproc@ajaM; follow @majarode.
![[2012 trends] Out with the old, in with the new marks PR's revival](https://biz-file.com/c/1201/91118-80x80.jpg)
