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Give him a blank piece of paper and watch Kyle Rolfe strategically craft a brand with extraordinary insight, creative flair and a savvy sense of business that has earned him a reputation of being one of South Africa's leading brand engineers.

The desire to create was part of Kyle's life from as far back as he can remember, along with the passion to start his own business. Following his heart, Kyle started out studying Information Design and Visualisation, a decision that assisted him in refining his creative skills.

Spearheading his own business was a tick off his ambitious bucket list and he carried this knowledge and his passion for creativity into the business world where he focused on paying his dues before launching Idea Power. Kyle quickly built a team and excelled as the company's creative director.

For the past decade, Kyle and his team have focused on creating innovative and powerful branding solutions for clients throughout South Africa.
As Idea Power was asked to do more and more work in the small- and medium-sized enterprise market, Kyle realised he had to explain to his clients that a brand was more than a logo or a smart slogan.

Branding encompasses everything that a company stands for, from its vision to its culture, from product or service innovation through to customer service.

Driven by Kyle's Kustodian Brand Development Methodology, a proper branding exercise changes a company internally and externally and focuses on building a sustainable brand, and, most importantly, adds a long-term boost to the bottom line.