Currently, there is a lot of talk about influencers and their effect on the consumer audience and whether or not they are still a relevant option as a marketing tool to market to specific audiences. Is the influencer a dying breed or are brands either overusing or generalising the influencer?
Keenan Bouwer 6 Sep 2018
As long as there has been marketing, there have been boardroom wars! These battles take place due to different ideas coming from different people who all want to be heard. How do we as marketers settle these disputes and take our clients into the realm of success you ask. The answer is one word, leadership...
Keenan Bouwer 29 Aug 2018