He is responsible for quality control, writing and editing, storytelling and content strategy development for clients. He is also responsible for daily story ideation through FleishmanHillard's newsroom via news monitoring. Francois's history includes news editor at Meropa Communications. head writer, content division for the 2010 Fifa World Cup Local Organising Committee,senior reporter for the Sunday Times (Johannesburg) and national news editor for The Citizen. Projects in Africa he has worked on include, a mini-documentary on BT Cotton for Monsanto, the launch of Absa's Prosper Campaign and the newly won MasterCard Africa account.
