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The book outlines the fundamental principles and mechanisms that are applied in fashion retailing and illustrates as to how the major tasks and roles intertwine from the conceptualisation of the product through to the presentation of a finished garment to the customer and in doing so demonstrates how the key functions such as design, buying, merchandising, technology, production, logistics and selling each with their unique specialised operations manage to achieve this.
It will be particularly beneficial to students and those who are maybe considering a career in the industry. Individuals who are already part of the fashion buying and merchandising community will find this book to be invaluable in that it provides a complete simplified overview of all the integral activities and roles that go to make up the topic and thereby will provide a broader insight into their own career.

Charles is following this up with a further five similar scripts in the pipeline with more focus on specific topics being Fundamentals for fashion retail STRATEGY PLANNING AND IMPLEMENTATION,
Fundamentals for fashion retail MERCHANDISE ASSORTMENT PLANNING AND TRADING,
Fundamentals for fashion retail SUPPLIER MANAGEMENT,Fundamentals for fashion retail basic FABRIC AND GARMENT TECHNOLOGY,Fundamentals for fashion retail LOGISTICS AND SUPPLY CHAIN

Should any South African residents wish to purchase the book at a greatly reduced price they are welcome to contact me at charles@charlesnesbitt.com