Aimee Serrao is a director at Arion Communications. She holds a Masters degree in Communication and Media Studies from Monash University. She has a passion for communications, media and copywriting. Contact Aimee at aimee@arioncommunications.co.za
Designation: Trade Commissioner Assistant High Commission of Canada to South Africa with accreditation to Lesotho, Madagascar, Mauritius & Namibia
Designation: Student Life Program Coordinator Duties and Responsibilities:
• Cultivate and develop constructive relationships with university campus-life representatives and co-ordinators. • Manage and co-ordinate student-life events such as career days, risky behaviour information and support events etc. held at various student residences. • Liaising with relevant departments to ensure all documents for accreditation requirements are correct and submitted timeously. • Co-ordinate the formation of sports teams and their participation in sporting events. • Develop and co-ordinate an academic support program. • Develop and co-ordinate a peer mentorship program at each residence. • Develop an environment in which students are able to experience a full and holistic academic, sporting and social life as residents of the portfolio. • Create and maintain social media platforms. I created and manage the Facebook and Twitter accounts for the student residents and 27Boxes. https://www.facebook.com/citiqstudents https://www.facebook.com/27boxes?ref=hl • Develop brand footprint through the use of social media platforms and marketing campaigns. • Constructively communicate with student body by means of social media. • Working with the Residence Managers, Building Managers, Portfolio Managers, Finance Division, Call Centre and Legal Department to ensure that the interests of the property owners are represented and discharged through effective and efficient systems, processes and standards. • Any other reasonable duties which may arise in the course of ensuring that a comprehensive and efficient service is provided to tenants, property owners and the employer. • Media relations with journalist during the promotion of Mill Junction
Social Media Manager • Develop, optimise and manage online marketing campaigns for Citiq Students continuously and effectively. • Drive brand awareness, engagement and traffic to the various social media pages. • Optimise content with SEO key wording. • Increase marketing effectiveness by establishing the most productive keywords and sourcing new opportunities. • Establish and maintain a strong, visible social media presence and develop concepts with viral potential. • Continuously monitor online relationships. Ensure company voice remains consistent at all times and messages are put across effectively. • Write, update and create content for social media pages (writing copy, monitoring client engagements and co-ordinating responses to any negative publicity) • Managing online discussions and responding to comments or complaints. • Conduct research to establish the best social media practices and trends. • Assess social media marketing strategy. Engage with audience members, encourage interaction and conversions. • Manage and monitor the company's web presence through engaging with various clients' comments and views thereby providing effective Social Relationship Management. • Write weekly and monthly reports on social media insights. • Implement content plans • https://www.facebook.com/citiqstudents • https://www.facebook.com/MillJunction?ref=hl • Create monthly Facebook Insight reports
Marketing • Ensure all campaigns are aligned with the overall business goals and budgets. • Leading the student marketing team. • Develop the overall marketing strategy (traditional and digital marketing channels • Organise the marketing materials for campaigns including flyers, posters, signage and billboards • Writing articles and website content.
