How to market to today’s youth - 26 Sep 2017By Louise MarslandThis week our monthly trend report is a Focus on Youth Marketing. Look out for content on this interesting marketing segment. Up today is The importance of brand “me” in conversation with Student Village MD, Marc Kornberger, on their research into student buying habits in South Africa; and international contributor Shlomo Ben-Hur writes on Why are businesses so obsessed with Gen Y?. To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here. Have a great week! |