Audience measurement on the continent - 4 Sep 2017By Louise MarslandThe highlight of the past week was the Pan African Market Research Organisation (PAMRO) annual conference, this time held in Cape Town, South Africa. #PAMRO2017 unpacked key research issues in Africa, highlighting measurement success stories and case studies, such as: the reason the African Lions study into Africa's middle class sets a benchmark; the challenges in changing media consumption habits; the importance of data in consumer marketing; rethinking audience measurement in Africa; and more. To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here. Have a great week! |