Become a storyteller - 30 Oct 2017By Louise MarslandOur special Focus on Shopper Marketing went live last week, unpacking the latest trends in store and in the mall; looking at the future state of retail; how retailers and marketers need to evolve brand marketing to reach an experience-driven consumer. Have a look. The handy PDF will be out next week for easy download. To subscribe yourself or colleagues to the daily or weekly Africa newsletters which focus on media and marketing and general business news from the continent, click here. Have a great week! |