Tres Colacion and Giancarlo Rodas on winning a Grand Prix for 'Lucky Face'Impact BBDO Dubai took home a Grand Prix for La Libanaise Des Jeux's 'Lucky Face' in the integrated campaign category at this year's Loerie Awards on Saturday, 18 August at the Durban ICC. Photo by Roy Esterhuysen / 2018 Loerie Awards / Gallo Images The campaign itself also received a Gold in the Media Innovation - Single Medium category, a Campaign Gold in the Data Driven Campaign category, a Campaign Silver in the Digital Integrated Campaign category, and a Craft Certificate in the Digital Crafts - Use of Technology category, contributing to a total of 17 Loerie Awards for Impact BBDO Dubai this year, second to Joe Public United as Agency of the Year. I interviewed creative directors Tres Colacion and Giancarlo Rodas to find out what makes this particular campaign stand out and what the win means to them…
Photo by Al Nicoll / 2018 Loerie Awards / Gallo Images
What’s next? For more info, go to ImpactBBDO.com. About Jessica TennantJess is Senior Editor: Marketing & Media at Bizcommunity.com. She is also a contributing writer. marketingnews@bizcommunity.com
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