Coley Porter Bell planning director Mathew Weiss will discuss how, despite the economic climate, everyday brands are responding to the need for optimism by offering a more positive outlook in the way they position themselves at AMASA's April 2009 Cape Town meeting . The event will take place at The Grill Room, Mount Nelson Hotel, on Wednesday, 29 April at 4pm. The event will be free for members; for non-members it will be R50 and for students R25. Space is limited. Contact Lee Anne Mostert at or on +27 (0)21 685 3838 to reserve your place.