By its nature, the South African media landscape is cut throat. The competition for resources is intense because of its small size leading to a space often characterised by goal posts that shift on a constant basis. This unpredictability brings into sharp focus the sustainability and business acumen of independent media agencies viz-a-viz multinational agencies with a financial muscle, tipping the scales in favour of those with bigger resources and a larger global footprint. 29 Oct 2024 Read more There is no word in the English language that causes greater spikes in excitement, nerves, exhilaration, elation, anticipation, fear and anxiety in the minds of advertising and media professionals than the word pitch. 26 Sep 2024 Read more In what has caused a seismic wave in the global advertising industry in the last two weeks, Google announced on 22 July 2024, that it will not deprecate third-party cookies in its Chrome browser as initially planned. Instead, the company will introduce a user-choice model, providing consumers with more control over how their data is used... seems quite obvious in retrospect. This decision, influenced by pressures from the UK’s Competition and Markets Authority and others, acknowledges the feedback from both industry and regulatory bodies regarding the original plan to eliminate third-party cookies altogether. 26 Aug 2024 Read more With the rise in digital transformation, more than half the South African population having constant internet access and being a mobile-first nation, it’s more important than ever for industry leaders and agencies to embrace innovation and the latest tech and tools to create effective and impactful campaigns. Here we look at key focus areas for growth and innovation in the media and advertising landscape. 6 Aug 2024 Read more In the dynamic landscape of modern business, the relationship between agencies and their clients has evolved into a crucial determinant of success. An effective partnership transcends the traditional transactional model, focusing instead on collaboration, mutual understanding, and shared goals. 4 Jun 2024 Read more Every marketer and media professional is aware of the consumer funnel. 21 May 2024 Read more Look around today and you cannot escape hearing about how AI is changing the media and creative industries almost overnight. 6 May 2024 Read more In the fast-accelerating world of digital marketing, South African creative and advertising agencies are increasingly falling into the trap of hyper focusing on data and analytics. While these metrics undoubtedly provide valuable insights into consumer behaviour, they risk overshadowing the essence of advertising: the human connection. As agencies we tend to obsess over metrics, and run the risk of compromising the emotional bond between brands and their audience. 15 Feb 2024 Read more In the ever-evolving landscape of media and consumer behaviour, 2024 brings a paradigm shift that challenges the traditional approaches to reaching audiences. 4 Dec 2023 Read more In the dynamic landscape of OOH advertising, an alarming issue has been quietly spreading, and it poses a significant risk to brands, clients, and media agencies alike: the issue of brokering, which often includes false representation of sites and blatant deception regarding site ownership. This concern requires immediate attention and strategic intervention to safeguard the integrity of campaigns and protect stakeholders from potential legal ramifications. Unfortunately, the misconduct of some reflects poorly on the whole hence it’s in the best interests of those media owners who conduct themselves with integrity to clean up the overall brokering act. 28 Nov 2023 Read more As the media advertising industry continues to evolve, a critical aspect of its success lies in its ability to evaluate its outcomes accurately. The key to such accurate evaluation is non-biased measurement, an aspect that ensures the delivery of fair, objective, and transparent results. These evaluations provide invaluable insights for businesses to make informed decisions, optimise their marketing strategies, and justify their ad spending. It is precisely the understanding of having a fair system of measurement that led to the formation of the AMF as an advisory body to the media industry to ensure realistic, factual measurement of consumption and audiences were being reported back to agencies and in turn, clients. 19 Oct 2023 Read more Over the past few years, performance marketing has steadily been the rising star of many marketing and media strategies. It's not surprising, as it seems to answer the age-old marketing conundrum... 'Half the money I spend; is wasted, the trouble is I don't know which half' by enabling marketers to measure ROI. 11 Oct 2023 Read more In the fast-paced and competitive landscape of the media industry, young professionals face unprecedented challenges as they strive to make their mark. Navigating their careers while making a meaningful impact requires more than just talent and ambition - it requires proper guidance. 12 Jun 2023 Read more President Cyril Ramaphosa recently signed the Employment Equity Bill into law, which empowers the government to set specific equity targets and regulate sector-specific employment equity (EE) targets. The new legislation requires companies with more than 50 employees to submit employment equity plans and annual reports to the Department of Employment and Labour. This increased transparency and accountability will require South African companies including those in the media and advertising sector to be more diligent in their compliance efforts, which may result in a higher degree of scrutiny from regulators and the public. 20 Apr 2023 Read more Advertisers and their agencies are obsessed with innovation, and rightly so. Innovation is what makes us stand out, break through, get noticed in the ever-increasing sea of sameness that is the South African marketing landscape. 23 Mar 2023 Read more Towards the end of 2022, the BRC agreed to release new channel codes to the industry to allow for a better understanding of total viewing and share of viewing for all content flighting on TV sets. 14 Feb 2023 Read more It's not the first time in history that South Africans have experienced load shedding. However, 2022 has seen a surge of power outages (or rather a decrease in power surges). Not only does load shedding impact the South African economy, but small businesses are also affected, traffic, households, etc. What does this mean for the media industry? Well, ask any TV planner and they will tell you their TV plan under-delivered due to load shedding. Try explaining this to a global auditor sitting in a first world country - who has their lights on. 2 Dec 2022 Read more June/July in ad-land means one thing and one thing only: Cannes. Yes, that time of year where the global advertising and marketing industry descend on beautiful Cannes in the south of France for suntanning, midnight parties on the beach, and a spot of advertising. 15 Sep 2022 Read more The symbiotic relationship between agencies and clients continues to evolve and due to decreasing marketing budgets year-on-year, getting more complex. A once traditional approach has morphed into practices that are often unrecognisable to those who have been in the industry for a long time. 28 Jun 2022 Read more At the end of 2021 you would have noted many 'trends' pieces making their way online from various perspectives in the marketing, media and advertising world. Whether global or local articles, many authors tried their hands at 'predicting' the future in the coming months. 7 Jun 2022 Read more Marketing has evolved over the years and so has the consumer. As marketers, we are no longer dealing with passive consumers. There's a new breed of "woke" consumers and they are holding brands accountable for various issues like never before. In the past, it was difficult for consumers to reach corporations, but social media has made it easy for the people on the ground to voice their opinions pertaining to issues surrounding brands. This is both a blessing and a curse. A blessing in that it can force change within organisations and a curse because it can be problematic when accusations are unmerited, and individuals, brands or organisations get "cancelled". 17 Jan 2022 Read more What unhealthy prejudices and biases walk through the corridors of your media agency? 17 Nov 2021 Read more  Every single industry has seen fundamental shifts over the last 18 months and the media industry in South Africa is no different. 13 Oct 2021 Read more The Advertising and Media Forum - AMF - has partnered up with prominent voices in the advertising, marketing, and media industries to host a webinar on 12 August 2021 aimed at shining a line of the pivotal role of media buyers, planners, and strategists. 30 Jul 2021 Read more The driving force in the media industry is talent. Human capital, the maverick streak, quirkiness, team spirit and chutzpah are the fuel that drives the industry. 12 Jul 2021 Read more There is the old adage that says: "The shoemaker's son always goes barefoot." According to the Oxford Reference, it is a proverbial saying from the mid-16th century, meaning that the family of a skilled or knowledgeable person is often the last to benefit from their expertise. 21 Jun 2021 Read more It's 2021 and the era of the hybrid media agency is upon us. Something that, thanks to the rise of digital, has happened quicker than anticipated. Changes in consumer behaviour have led to their ability to better avoid most traditional advertising and all but reject traditional ways of pre-purchase research meaning media agencies need to relook their models against obsolescence. 18 May 2021 Read more Who should handle our company's media activities? This is an internal struggle that most companies of all sizes face in the current economic instability and amidst ever-changing consumer data security practices. In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives. 5 May 2021 Read more The advertising industry has certainly grown over the past two decades seeing the changes in technology and the way consumers consume media in general, fragmentation upon fra-g-men-ta-tion. While internet penetration continues to grow, TV remains the number one channel for reach in terms of mass media in South Africa. What has separated some brands from others, is in how they looked a little beyond industry data i.e. media consumption habits, demographic segmentation etc and dared to peer into human truths as they relate to their business' vertical/category. 26 Aug 2020 Read more Impact of Covid-19 on South African media industry. 29 Jun 2020 Read more Seven University of Johannesburg (UJ) final year diploma and degree students have received Future Fit education sponsorship from the Advertising Media Forum (AMF).
This bridges a financial gap for these high performer Communication Strategy students.
Each student also gains an internship at one of the distinguished media agencies that are members of the South African media agency industry body. 2 Dec 2019 Read more The media industry in many markets stares down a barrel of uncertainty. 5 Aug 2019 Read more |
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