Understanding the brands of the future in Africa
Understanding the brands of the future in Africa

Trend forecasting is becoming increasingly important for creative industries, and South African and African businesses are no exception. Succeeding at trend forecasting can define a brand's performance in the market place.

9 hours ago

The power of consumer insights (combined with woke strategy and creative)
The power of consumer insights (combined with woke strategy and creative)

Never has it been so evident to acknowledge and value the power of consumer insights in 2017. The world is in a constant state of flux, continuous evolution and so too are we as consumers in how we do things, what we stand for and how we share experiences. Therefore, marketing is a shot in the dark without great insights and I would like to believe that any seasoned marketer knows this.

By Thomas Sepheka 3 days ago

The TBWA/Raad team with their 2017 Loeries flock.
#LoeriesRankings2017 with... TBWA\Raad

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We kick off with the ever-disruptive TBWA\Raad team, based in Dubai in the UAE.

By Leigh Andrews 3 days ago

#WorldFoodDay: Africa holds the key to feeding the world's population
#WorldFoodDay: Africa holds the key to feeding the world's population

The world needs to bet on Africa to feed the 9 billion people that will inhabit the planet by 2050, as Africa has 65% of the uncultivated arable land left in the world.

3 days ago

Harnessing design thinking to drive entrepreneurial impact, innovation
Harnessing design thinking to drive entrepreneurial impact, innovation

Every business leader today faces immense pressures of power and responsibility. All it takes is a few wrong decisions, or a dollop too much complacency, for disaster to land. Today this pressure is more poignant than ever. Change is in the air, only now it is happening at breakneck speed. The lifespans of companies are fast becoming shorter. Uncertainty reigns.

By Gilbert Saggia 19 Oct 2017

Africa Week: Unleashing the continent's potential
Africa Week: Unleashing the continent's potential

Africa must focus on young people, empower women and girls, and be innovative in leveraging resources and financing for development, United Nations secretary-general, António Guterres, said as the UN kicked off Africa Week.

19 Oct 2017

Supermarket surge on the cards for Cote d'Ivoire
Supermarket surge on the cards for Cote d'Ivoire

  • Survey of Ivorian urban supermarket shoppers reveals their appetite for more organised retail and visible pricing
  • The independent convenience store remains the dominant channel in the country
  • In the quest for the best price, 46% of shoppers actively look for promotions when shopping

Issued by Nielsen 18 Oct 2017

Morris and Mtongana.
#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of the current physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales.

By Leigh Andrews 16 Oct 2017

‘Made in Africa' content boosts African economies
‘Made in Africa' content boosts African economies

As African produced content continues to draw the attention of distributors and content aggregators from Sub-Saharan Africa, as well as from around the world, DISCOP Johannesburg 2017 has seen a significant rise in the number of registered African content producers, as well as of interested buyers.

16 Oct 2017

alphaspirit -
What does it take to be a digital marketing entrepreneur?

What does it take to be an entrepreneur in South Africa's digital marketing industry? I've taken the plunge at running my own digital marketing consultancy going forward. To quote a friend, “Stephen has spun out his own consultancy but with none of the silly agency overhead.”

By Stephen Sandmann 10 Oct 2017

The best of Nigeria on show in SA

The finest that Nigeria has to offer will be on display at the Sandton Convention Centre from 28 September to 2 October as, for the first time, South Africa plays host to the Best of Nigeria Expo in 2004.

15 Sep 2004

Bayer to acquire Roche Consumer Health

Bayer has announced that it has agreed to acquire Roche Consumer Health. By acquiring this business Bayer will become one of the top three over-the-counter (OTC) consumer health companies worldwide.

21 Jul 2004

Brewing up a new brandhouse

Diageo, Heineken and Namibia Breweries have announced that their new joint venture company in South Africa will trade under the name of 'brandhouse'. The new company combines the sales, marketing and distribution of some of the world's top premium brands in this fast growing sector in South Africa.

7 Jul 2004

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