Beyond buzzwords: 5 tips to building genuine employee advocacy

[Celeste Sirin] The Employer Branding Africa Spotlight series was launched last month, with the aim of bringing global and African talent leaders together to discuss crucial aspects of employer branding and recruitment marketing. The inaugural webinar featured Alex Her, global employer brand head at GoDaddy...

Tips to preparing your employer brand for 2024

[Celeste Sirin] How ready is your organisation as we approach the forthcoming year ahead? With the last quarter of the year on the horizon, forward-thinking companies are already charting the course for the new year...

Why you shouldn't retrench employer branding during downsizing

[Celeste Sirin] Notwithstanding the economic downturn and inflationary climate, it is a given that companies continue to positively market, advertise and sell their products and services. Investing in recruitment marketing and employer branding should be considered as no different, yet it is...

Employer branding lessons from Jonathan Livingston Seagull

[Celeste Sirin] Celeste Sirin draws an analogy between lessons learned from Jonathan Livingston Seagull and what should remain top of mind for companies when looking at their 'people brand'...

How to improve your employer branding efforts in 2023

[Pabi Mogosetsi] The Universum data sourced from our syndicated survey for 2022 has shown a marked increase in a change of considered employers* among students, with less among professionals...

How to build a valuable employer brand from the start

[Celeste Sirin] It is that time of the year where we are presented with plenty of trends, insights, predictions and speculation of how this forthcoming year is going to unravel itself.

How startups can leverage employer branding to compete for talent

[Celeste Sirin] In understanding the war for talent, we need to acknowledge why it is talent is considering startups and SMEs for their next career move...

How to ensure your employer brand remains recession-proof

[Celeste Sirin] Recent articles, webinars, ongoing conversations with clients, talent and employer branding specialists, begs the question of how individuals and organisations plan to remain relevant wedged between navigating the uncertainties of the post-pandemic recovery and a threatening global recession...

Employer branding strategies to win the post-pandemic competition for talent

[Celeste Sirin] Recruiters cannot ignore that they are now dealing with a variable workforce with different needs, and are competing within a global talent marketplace...

The Great Reset or the Great Resignation - your choice!

[Celeste Sirin] In 2022, you will be offered one of two choices: The perfect opportunity to embrace resetting your organisation to adjust to our present uncertain labour climate; or the chance of being left behind as you experience the "Great Resignation" of people resigning and the inability to fill your critical roles...

Rebooting employer branding in response to Covid-19

[Celeste Sirin] Employer branding is often mistaken to be the kind of activity only associated with companies needing to attract the best talent to meet their growth trajectory, especially within a buoyant and thriving economy. This is partially correct, however employer branding is built from the inside out...

Preserving your employer brand in uncertain times

[Celeste Sirin] The global uncertainty of the unknown presently resides within all of us and especially those HR leaders who are grappling with managing the mental and financial well-being of their employees...

Employee benefit marketing: How to ensure your staff know and use their benefits

[Sylvia Schutte] With the current state of the job market and the pressure on offering competitive remuneration, companies should make employee benefit marketing a priority to attract and retain the best employees...