 | SOUTH AFRICA
[Jessica Tennant] Inspired by the global trend towards giving back instead of getting on Black Friday, local home cleaning company SweepSouth is transferring the savings it would usually give to its customers on a day like this and handing them back to its 'SweepStars'. Here's how it works... |
 | SOUTH AFRICA  How promotions work - source: OgilvyAction The power woman behind Mando SA lets us in on how their fixed fee or promo risk management model is revolutionising local brands' sales promotions... |
 | SOUTH AFRICA
[Amahle Madlala] Lipton's Refreshtival featured a tweet-activated raining dancefloor that kept festival-goers refreshed in the most unique way... |
 | SOUTH AFRICA
[Clive Evans] Late last year I was full of praise for what Pick n Pay were doing to both attract and retain customers with their Smart Shopper loyalty program and their Stickeez promotion... |
 | SOUTH AFRICA  [Michelle Storey] Take a moment to think about the top brands that you consume and ask yourself how you came to value them. The answer lies in a process known as brand activation, the different elements of which I will explore in this article...
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| SOUTH AFRICA [Michelle Storey] The average consumer is exposed to thousands of marketing messages each week from digital sources, whether from their newsfeeds on various social media platforms or paid advertising on websites... |
 | SOUTH AFRICA
[Charles Mburugu] Couponing has always been a very powerful tool for increasing sales and attracting new customers. A closer look into many companies' sales strategies substantiates the effectiveness of this old method... |
 | SOUTH AFRICA
[Rolf Akermann] When I am alerted by a friend or an advertisement about a "special" at a supermarket (and it is really special), I make the effort to pop into the store to make a "bargain" purchase... |
 | SOUTH AFRICA  ©PITI TANTAWEEVONGS via 123RF The first thing that comes to mind when we think "promotional give away" is branded t-shirts. However, that branding is usually not seen outside of the bathroom or bedroom, where the consumer will usually wear it... |
 | SOUTH AFRICA
[Andrew MacKenzie] A great story teaching children to be grateful, polite and humble. But as marketers we can learn a few lessons from this story about the foundations of great marketing... |
 | SOUTH AFRICA  [Betsy Zikakis] Not all customers are created equal. Marketers who understand the power of the most influential customers, called promoters, are using a vital metric, the Net Promoter Score to transform companies across industries and sectors.
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 | SOUTH AFRICA  [Samkelisiwe Dlalisa] So Facebook decided to update its competition guidelines again! But don't despair, it's mostly good news for social media managers.
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 | [Promotions & Activations] TP Casting Agency & Promotions
For Promotional Models Contact us & let us do what we are good at. Cell: 076 538 4505 Email: tpcastingagency@gmail.com |
 | MALAWI
[Gregory Gondwe] Airtel Malawi has reportedly spent K1.1 million in the ongoing 'Yabooka SMS Promotion'. In the third draw, expected to reach a grand finale in October, a lucky subscriber will cart home a grand prize of K5 million. |
| MALAWI
[Gregory Gondwe] Airtel Malawi has partnered with Samsung in a multi-million kwacha promotion where it will award cash prizes, mobile communication gadgets, including handsets and tablets to its subscribers. |
| MALAWI
[Gregory Gondwe] Over four million people are said to have entered Airtel Malawi competition where subscribers are expected to win ten Toyota Hilux and a Toyota Prado vehicles as main prizes. This was revealed on Tuesday, 3 May 2011, by Airtel Malawi marketing manager Enwell Kadango at a draw for the first Toyota Hilux vehicle which was won by a business man based in Malawi's northern city of Mzuzu. |
| MALAWI
[Gregory Gondwe] Airtel Malawi has partnered with Toyota Malawi in what has been described as a grand promotion where the mobile company's subscribers are set to win 10 brand new Toyota pick-up vehicles and a grand prize of a Toyota Prado. |
| AFRICA
[Gregory Gondwe] Multichoice Malawi has joined hands with local mobile phone company TNM to support Malawi's Big Brother Africa (BBA) representative Mzamo Chibambo. |
