 | SOUTH AFRICA  Source: © Jacobin Jacobin McKinsey headquarters in New York. McKinsey is restructuring and 3% of workforce will be let go McKinsey will let 360 employees, around 3% of its workforce, go... |
| SOUTH AFRICA  Image supplied. The SpendTrend 2024 report, a collaboration between Discovery Bank and Visa analyses credit card spending behaviour to understand consumer spending habits The SpendTrend 2024 report, a collaboration between Discovery Bank and Visa, analysed credit card spending behaviour to understand consumer spending habits... |
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[Karabo Ledwaba] Loneliness among millennials has become a prevalent and concerning issue in today's hyperconnected but often isolating digital world. |
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[Karabo Ledwaba] BrandMapp research has found that young people are more likely to remember OOH ads... |
 | SOUTH AFRICA  Image supplied: Giuliana Dias, the senior director of research and insights at Paramount Africa In an information-saturated world, understanding how to connect with your audience can be a difficult task for any brand... |
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[Michael Shapiro] Our use of specific words reflects not only what dominates our language but reflects our thoughts, and perhaps, obsessions... |
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[Jessica Tennant] Kantar's recent Media MasterChef webinar unpacked Kantar's Media Reactions study, letting us in on the secret ingredients for media success in SA... |
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[Karen Phelan] Many will remember 2013 as the start of the collapse of single source data in South Africa. We watched with disbelief the collapse of single source data and the demise of Saarf (SA Advertising Research Foundation)... |
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[Ndeye Diagne] The insights into our brand-new Africa Life study are exciting because they profoundly challenge us as growth experts and progress-seekers... |
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[Ndeye Diagne] An increasing number of brand campaigns are displaying powerful taglines, featuring women of Africa as the future of the continent. Music to my ears, indeed! However, this story may be only half true... |
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[Ndeye Diagne] There's no set Africa 'recovery playbook'. Our experts at Kantar have curated a set of insights which will surely help one see opportunities that the Covid-19 crisis, as other common crises, bring to brands, businesses and society at large... |
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[Ndeye Diagne] Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to better reach consumers in these sub-Saharan markets... |
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[Evan-Lee Courie] Greg Potterton shares more about the recently launched ethnographic, market research agency called Nude... |
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[Johanna McDowell] Specialist researchers are currently undertaking the fieldwork that will result in a highly anticipated Agency Scope... |
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[Brett Rogers] When Colin Mkhosi was tired of commercial non-delivery in Langa, his solution was to make an opportunity out of it... |
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[Brett Rogers] For some 'hair' is just 'hair', but for many others it's far more important than that. For many it's a crown and statement to the world about who they are. We use our hair to tell the world our story, and the world also reflects back at us what it feels about it... |
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[Adeola Tejumola] How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola... |
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[Brett Rogers] The term badging has a variety of meanings, and here we are talking about what people badge with to signal status, membership or affiliation with a particular community, movement or organisation... |
