Branding In brief Africa

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    A real chill-out lounge

    Thor Ice is currently constructing South Africa's first Ice Lounge, to be located at the V&A Waterfront from November 2006 for a four-month period. Over the last five years, the company has been using ice carving and frozen product inserts for branding and product display. This experience and passion had lead to seeing their medium being leveraged to its full capacity. For more info, go to www.icelounge.co.za.

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