Branding In brief Africa

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    Still relevant, 50 years later

    Still relevant, 50 years later

    Bona has been recognised as the number one magazine brand in South Africa, according to last week's Markinor/Sunday Times Top Brands Survey, coming out tops among respondents on aspects such as awareness, trust and confidence in the brand. Enthuses advertising manager Debbie McIntyre, "We at Caxton Magazines are so proud of Bona - 50 years on, Bona remains relevant to the market and a key communication vehicle for advertisers."

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