Event Solutions, a promotional and events company that specialises in 'A Play With Your Product' was launched in Cape Town, 8 November. Lesley Rabinowitz, Director, explains: "We identified a gap in the marketing world where marketers, particularly brand managers, are looking for innovative promotional ideas for their brands. Our research shows that a company's data base is a treasure chest of potential, able to build a' feel good' vibe towards a brand. We will tailor make a show about your brand. Instead of boring presentations of stats and strategy at client functions, guests will be entertained to a 'play - with your product/service'."
