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Marketing & Media Africa

BizToday's top stories
If the future in Africa is mobile, identity verification is paramount

Sherry Zameer

Mobile operators are becoming an important provider of, and platform for, a growing range of services. As a result, the ability to verify customer identity is becoming a business imperative for mobile operators...read
AFRICA
Brand building in Africa: Demystifying the African marketplace

Catherine Burton, Harsh Sarda and Zeenat Ismail

Issued By Ipsos

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop... read
GHANA
Digitisation of Ghanaian economy accelerated
GE is supporting Ghana's digitisation drive to digitise the economy and move Ghana beyond aid dependence... read
SOUTH AFRICA
Business events can lead the growth of African tourism

Yugashnee Naicker

As the economy continues to shift from being resource-based, knowledge industries such as tourism will become more sophisticated and important and while business travel makes up just a quarter of the overall tourism pie, its potential extends far beyond its current nominal contribution... read
GLOBAL
LIA and Gorilla Doctors announce new global competition
In partnership with Gorilla Doctors, LIA has initiated a global competition that is open to all creatives between the ages of 21 - 30 years... read
SOUTH AFRICA
SMEs to benefit from Google's "mobile-first indexing"
Local small and medium-sized enterprises (SMEs) stand to benefit from Google implementing "mobile-first indexing"... read
SOUTH AFRICA
Are you asking the why beyond the why?

Lara-Anne Derbyshire

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer... read
Business
AFRICA
2018 African Infrastructure Project Developers Awards shortlist announced
Africa investor (Ai) recently announced the shortlisted candidates for its 2018 African Infrastructure Projects Developer Awards... read
EAST AFRICA
Reduced development pipeline, strong demand expected to improve hotel performance in East Africa
The impact of the elevated supply growth across the region will likely continue to be felt in 2018, but strong demand fundamentals will improve hotel performance thereafter... read
SOUTH AFRICA
Investment in agriculture helps tackle pressing SDGs
Apart from the sound investment case for investing in the global agriculture and food value chain, investments in agriculture address a number of critical SDGs by tackling issues such as extreme poverty, food security and lack of job opportunities... read
SOUTH AFRICA
Sierra Leone: De Beers gem traders launch app to source clean diamonds

Jane Mcintosh

De Beers has taken another step towards ridding the trade of its "blood diamond" tag with a mobile tracking app for miners in Sierra Leone. While Gemfair may be useful, more needs to be done to ensure safety... read
Quotes
Shirley MacLaine
"The person who knows how to laugh at himself will never cease to be amused."

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