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Marketing & Media Africa

How to produce beautiful marketing

In our latest #MeettheMarketer column, the global chief marketing officer for Patrón Spirits International, Lee Applbaum, urged marketers to still listen to their own intuition, and not be sidetracked by masses of data. Data sits at the core of much marketing and advertising decisions these days, but it is not only about the data - beautiful marketing is still driven by great ideas and the gutfeel of marketers who know their brands and their target market.
And the growth in technology is enabling that beautiful marketing, as AR, social media and innovative technology amplify media and marketing. Data is there to provide the analytics needed.
Many of our thought leaders in the marketing communications industry are predicting in our annual BizTrends2018, that 2018 will be the 'Year of Video' - and it is great to see a new festival around television and web series content launched through ZIFF and DISCOP Zanzibar this year, taking place mid-July 2018.
Congratulations are also in order for content partner and one of the most innovative businesses on the continent: APO Group, which last week launched print monitoring for press release distribution in Africa. They are certainly dominating press release distribution on the continent.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
A new TV content festival announced
A new TV content festival announced
ZIFF and DISCOP Zanzibar add TV series festival to the category line-up...read
Ethiopian journalist, Eskinder Nega.
ETHIOPIA
Ethiopia's Eskinder Nega refuses to sign false confession in exchange for prison release
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NIGER
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Image: Rawpixel.com (Image Supplied)
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New emojis. © -
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Andy Walker

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International
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SOUTH AFRICA
Amazon unveils grocery delivery via Whole Foods chain
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SOUTH AFRICA
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The world of work is evolving, and future-conscious organisations need to be aware of the business implications associated with automation and robotics. A fundamental consideration is how such changes disrupt and affect the world of work and long-standing traditions about the role human beings play in it... read
Francis Hannaway via
GLOBAL
Transforming vulnerability into resilience: $1.06bn needed to rebuild agriculture, combat hunger in 26 countries
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Photo: Greenpeace
SOUTH AFRICA
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Worldwide population growth and mass migrations are putting the infrastructure of many cities under strain... read
Quotes
Wassily Kandinsky
"An empty canvas is a living wonder... far lovelier than certain pictures."

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PRISA - 7 Mar 2018 to 8 Mar 2018, Randburg | 15 Aug 2018 to 16 Aug 2018, Randburg


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PRISA - 7 May 2018 to 8 May 2018, Randburg


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