| Marketing & Media Africa | Algeria, Angola, Benin, Botswana, Bouvet Island, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Cote D'Ivoire, Djibouti, DR Congo, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, R Congo, Reunion, Rwanda, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Swaziland, Tanzania, The Gambia , Togo, Tunisia, Uganda, Zambia, Zimbabwe |
|
How do you talk to Africa in 2018?Continuing with our Trends Month on Bizcommunity.com with #BizTrends2018, we have Mimi Kalinda, the MD of Africommunications Group, today, talking about how to balance communications strategies in Africa. She believes cultural identity will become more important as borders become more flexible to facilitate trade: "Communication that celebrates cultural nuances and sensibilities is going to be important to ensure that audiences still feel like brands understand that they have a cultural heritage which they deem paramount." Continuing with culture, six African films have made the shortlist for this year's Hollywood Academy Awards. The Oscars will be awarded on 4 March 2018 in Los Angeles. African animation is taking its place as among the best in the world and homegrown content is certainly making its mark. Congratulations go to all the worthy finalists! Bravo also, to the African Union for coming out with a strong reaction to US President Donald's Trump's ill-considered comments about developing nations. Maybe the AU should now consider a global branding campaign to promote Africa as the beautiful, talented, innovative continent that it is, to combat such stereotyping? Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |  | Today's top stories |
Mimi Kalinda Africa is at an interesting and exciting crossroads in its history. The predicted ease with which globalisation would be adopted is being questioned and nationalism is rising. Yet the continent is becoming an economic, political and cultural melting pot. It is inevitable if Africa is going to truly rise...read |
| |
|
| | 
Six African short films are in the running to win an Oscar, selected from 63 qualifying films...read |
| |  | The Ugandan government is considering creating its own social media platforms, to provide Ugandans with a "positive" local alternative to Facebook and Twitter... read | |  | There are few things that prevent Africa from truly connecting wirelessly to the internet and as these barriers fall, larger African cities will roll out smart city initiatives in some shape and form... read | |  | Tom Jackson Nigerian online furniture retailer Skarabrand has sold more than 1,000 items and delivered to 11 cities since its launch in 2015... read | |  | Issued By Nielsen The release of Nielsen's latest Consumer Confidence Index figures for Quarter 3, 2017 has been marked by small increases and a relatively stable performance in both Ghana and Nigeria... read | |  | Mike Carter Programmatic has entrenched itself in our digital world and we all know it is not going anywhere, but we will see more channels being added, more capabilities and all being underpinned by artificial intelligence... read | |  | Mark Mahoney The proliferation of mobile phone networks in Asia-Pacific and Africa has transformed how people connect, communicate and shop... read | |  | Richard Rattue Advancement brings new and wonderful things, but it also brings uncertainty and fear... read | |  | Chrisna Basson What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best... read | |  | IDidTht's December SA Film Reel Monthly Craft Awards were judged by Cameron Watson, creative director at King James, who selected Absolut's 'One Source Live - Africa on Fire' by Sunu from Egg Films for Best of Reel for Direction Craft... read | | | |  | BRUSSELS - Facebook's Instagram and the Google+ social network have agreed to join an EU-sponsored group of US internet giants to combat online extremism, EU officials said Friday... read | |  | LONDON - British lawmakers probing possible Russian interference in the Brexit referendum revealed on Wednesday that Facebook had agreed to broaden its own investigation into fake news around the vote, after the social media platform's initial efforts drew criticism... read | | | |  | Werner Menges South African poultry producers will be getting another opportunity to mount a legal challenge against the chicken import restriction that was introduced in Namibia... read | |  | If there's one thing Africa isn't short of it is sunshine. So, it's hardly surprising that solar is making a major impact on increasing the number of people on the continent who have access to power... read | |  | Hatem Jemmali African countries are behind the global curve when it comes to providing people with clean water and sanitation services... read | |  | Tom Jackson Logistics marketplace Bwala Africa has launched in Kenya, allowing users to hire cars, trucks and delivery vans and source for repairs, service and maintenance from trusted dealers and mechanics... read | | | | Cindy Sherman "The still must tease with the promise of a story the viewer of it itches to be told." |
More quotes Submit a Quote | | | | | | | | | | | | | |
|
|
