12 Dec 2011 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing
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Bring on 2012! It is with great pleasure that I bring you the last newsletter for 2011. What a year it has been! In August I was appointed to bring you industry related news from across Africa and I can say it's been a fairly smooth couple of months in the driver's seat. Highlights of the year included the celebration of 10 years since our very first newsletter was sent out in 2001. A huge thank you for continuous support over the years. In September 2011, the Bizcommunity team launched 16 new content channels each containing news, views, research and opinion pieces covering various sectors. In this newsletter, we bring you a list of most popular articles and those that drew the most comment in 2011. Sadly, the battle for media freedom continues. This week, in a report by the Committee to Protect Journalists, it was revealed that there are currently 52 journalists imprisoned in Africa, in nine countries. Let's hope that this changes in 2012. From the beginning of the new year, the 2012 Biz Trends will kick off and run until the end of January, so keep an eye out for this as well as our first newsletter going out on Monday, 9 January. Let's toast to the past year! PS: Keep safe during your travels and festivities and see you in 2012! Evan-Lee Courie ( @evan1985) Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Bizcommunity and join our Facebook page. Today's top stories
Marketing
Here they are, Bizcommunity.com Africa's 2011 lists of most popular articles and those that drew the most comment as well as our most read contributors. So, do you agree with the numbers - or do you have your favourites (and not-so-favourites)? Read more >>
[Paul Williams] It's silly season once again and I suddenly realised that there are few, if any, Christmas carols which those in the advertising and marketing industries can relate to. So, to all of you involved in this stressful yet wonderful industry and truly wanting to celebrate the joy of Christmas, I present an agency Christmas carol. Read more >>
CSI
At an All-Star Tribute held yesterday 11 December 2011, in Los Angeles in the US, Infinite Family founder, Amy Stokes was honored for her work in sub-Saharan Africa where nearly 500 teens impacted by HIV/AIDS and poverty are mentored and guided by volunteers over international video and internet links. Read more >>
Events & Conferencing
Legatum, a private international investment group and Omidyar Network, a philanthropic investment firm, on Friday 9 December 2011, announced that Securico, a security group in Zimbabwe, had won the US$100 000 grand prize of the 2011 Africa Awards for Entrepreneurship. Read more >>
Media
[Theresa Mallinson] There are currently 52 journalists imprisoned in Africa, in nine countries. More than half the jailed journalists are held in that scourge of media freedom - Eritrea. The most disturbing news to come out of CPJ's recent report on journalists behind bars, is that the trend of imprisoning journalists - often on trumped-up charges - has seen a sharp increase over the last decade. Read more >>
[Gregory Gondwe: @Kalipochi] Opposition members of Malawi parliament on Monday 5 December 2011 demanded that special legislation should be drafted to regulate the use of the much contested the Consolidated ICT Regulatory Management System (CIRMS) government is intending to commission. Read more >>
Mobile
[Gregory Gondwe: @Kalipochi] Malawi's mobile phone service provider, Telekom Networks Malawi (TNM) has partnered with Emitac Mobile Solutions (EMS) to provide BlackBerry services to subscribers in Malawi. Read more >>
Out Of Home
ZIMBABWE Continental Outdoor wins Superbrand awardContinental Outdoor Media (Zimbabwe) was awarded 2nd prize in the Best Media House category in the 2011 Superbrands Awards at an awards ceremony last night, at the Rainbow Hotel in Zimbabwe, hosted by The Marketers Association of Zimbabwe. The award comes just after six months of Continental Outdoor entering the Superbrand competition and just over a year after the launch of the Continental Outdoor Media brand in Zimbabwe.
PR & Communications
[Reana Rossouw] In the first part of this series, I highlighted the identification of material issues and meaningful stakeholder engagement as two cornerstones for good sustainability reporting. In this second and final part, I look at stakeholder engagement as a critical component of King III and conclude with an excellent case study on clothing retailer Gap. Read more >>
Research
[Carole Kimutai] The latest media research from Kenya reveals that radio is still the preferred media. According to latest statistics from media research company, Synovate conducted under the Kenya Audience Research Foundation (KARF), radio leads in overall media consumption followed by the mobile phone, television, newspapers, and the internet respectively. Read more >>
Retail
[Carole Kimutai] It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases. Read more >>
At an inauguration ceremony held last week, L'Oréal opened its new subsidiary in Kenya, which will be the hub for expanding the group's activities in East Africa, a region which also includes Uganda, Tanzania, Rwanda, Burundi and Ethiopia. The group's subsidiary in Nigeria opened in September. Read more >>
Sales
[John Boe] In the mid 1970s, a man named Sylvester had a dream of one day becoming a movie actor, but couldn't find a talent agency in New York City willing to take a chance on him. After being turned down by hundreds of agencies, he was so broke that he couldn't afford to pay the heating bill in his apartment. It got to the point where he couldn't even buy food for his dog and was forced to sell him to a stranger for $25. Read more >>
LONDON, UK: National Geographic Channels International has appointed Hamish Mykura as executive vice president & head of international content. Mykura will also serve dual role as the London head of global development for NGC. The announcement was made by Hernan Lopez, chief executive officer of NGCI & Fox International Channels. Read more >>
LONDON, UK: BBC Worldwide has announced the inclusion of several of its series' and episodes' in Apple's iTunes Rewind 2011, an official retrospective of the best and top-selling music, applications, TV shows, movies books and podcasts of the year. Read more >> More International...
[Kemantha Govender] Governments, including 38 industrialised countries, have agreed to a second commitment period of the Kyoto Protocol from January 2013 as the COP17 drew to a close on early hours of Sunday morning. Read more >>
[Kemantha Govender] COP17 president Maite Nkoana-Mashabane has congratulated all the delegations at the United Nations climate talks for "their leadership and rising to the occasion when it was most required". Read more >> More Government news...
[Henrie Geyser: motoring editor] General Motors SA has launched a nifty new small bakkie called the Chevrolet Utility to take over the market leadership role held by South Africa's favourite small bakkie, the Opel Corsa which has come to the end of its life cycle. Read more >> More Motoring news...
[Brian Berkman: contributing editor, travel] As Rezidor Hotels prepared to open newly built Park Inn-brand hotels in Gauteng they withdrew their brand from their Green Market Square, Cape Town location because, according to a previous Rezidor executive, the owner wasn't willing to spend what would be required to bring it up to Park Inn's upgraded code. Read more >> More Travel news...
[Eugene Yiga] Ryan Gosling is fast becoming one of my favourite actors. Who can forget his performance as a drug addict teacher in Half Nelson or as a delusional guy in love with a life-size doll in Lars and the Real Girl? And then there was his amazing work opposite Michelle Williams in Blue Valentine. Well, we can now add Drive to the list of his accomplishments. Read more >> More BizLounge news...
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