9 Dec 2011

Africa | Marketing & Media

 
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Today's top stories


Editorial news

Special focus on media freedom & right to know


MALAWI
Government backtracks on oppressive media law
[Gregory Gondwe: @Kalipochi] Government has backtracked on a piece of legislation that was repressive to the media, after it was amended to give power to the information minister to ban any material should the minister deem it harmful to the public. Read more >>

Marketing


AFRICA
Africa: Marketing the fight against climate change
Environmental activists have climbed to new heights at COP17. Known for courting arrest by attempting to commandeer oil rigs and whaling ships to highlight their pro-environment protests, seven Greenpeace members were arrested at the UN climate change conference for trying to hang a banner demanding: "Listen to the People, not the Polluters". Read more >>

Advertising


SOUTH AFRICA
Mother City retains Loeries, Creative Week to expand
In a four-way pitch against Ballito in KwaZulu-Natal, Johannesburg and Sun City, Cape Town has emerged triumphant to retain The Loerie Awards in the Mother City. The Loeries Judging Week and Seminars will also move from Johannesburg to Cape Town, so that judging will take place during Creative Week in the days leading up to the awards ceremonies. Read more >>

CSI


AFRICA
Scrutinize campaign wins AfriComNet Award
Scrutinize, an innovative campaign that got young people to "scrutinize" their behaviours and take action to reduce their risk of HIV infection, has won the 5th Annual AfriComNet Award in the Best Multichannel category. Read more >>

Digital


AFRICA
MapIT offers Web Mapping API to businesses
MapIT, an enabler of digital mapping technologies in South Africa and Africa, is now offering African based businesses and consumers a Web Mapping API. The tool has gained popularity and has established a loyal community of users. Read more >>

Media


AFRICA
Africa = 'social' and 'media' and 'revolution'
[Rick de Kock] In the space of barely a year, our continent has injected a unique African meaning into the phrase "social media revolution". Only in Africa has tangible meaning been attached to each of those words in such dramatic ways. Read more >>

Mobile


AFRICA
Airtel, Samsung announce African partnership
Airtel Africa has announced a two-year strategic partnership with global mobile manufacturer, Samsung. The partnership is set to improve both Airtel's and Samsung's brand equity, their distribution infrastructure, expand its African footprint and drive penetration in Africa to achieve common goals. Read more >>

Online Media


NIGERIA
YouTube launches in Nigeria
YouTube, the platform where anyone with a video camera and an internet connection can share their life, art and voice with the world, has announced the launch of YouTube in Nigeria and will be offering the most relevant content. Read more >>

PR & Communications


SOUTH AFRICA
[Stakeholder engagement I] Determine material issues, listen to right people
[Reana Rossouw] In the first of a two-part series, I take a look at the essential need for meaningful stakeholder engagement and materiality identification as the cornerstone for a good sustainability or integrated report. Read more >>

Promotions


MALAWI
Airtel Malawi partners with Samsung for promotion
[Gregory Gondwe: @Kalipochi] Airtel Malawi has partnered with Samsung in a multi-million kwacha promotion where it will award cash prizes, mobile communication gadgets, including handsets and tablets to its subscribers. Read more >>

Retail


MALAWI
Revive IMF program or no assistance, donors tell Malawi
[Gregory Gondwe: @Kalipochi] Malawi's donors under the Common Approach to Budget Support (CABS) have asked the country to revive its International Monetary Fund (IMF) program or forget their financial assistance. Read more >>

Youth Marketing


AFRICA
Airtel Africa targets youth with music
Airtel Africa today launched a thematic television commercial for its year-end promotion, called 'Airtel Friendzy', which uses music as a tool to forge a strong bond between the brand and the youth. [video] Read more >>


International
FRANCE
MIPFormats Pitch 2012 competition opens
PARIS, FRANCE: The MIPFormats Pitch 2012 call for entries is now open. Warner Bros International Television Production (WBITVP), the exclusive sponsor of the competition, will oversee pre-selection to choose the final competition contestants and will spend up to €25 000 to develop the winning project of the MIPFormats Pitch. Read more >>

UNITED STATES
comScore, Buddy Media join forces
NEW YORK / RESTON, US: comScore, Inc, a leader in measuring the digital world, and Buddy Media, the social enterprise software of choice for eight of the world's top 10 global advertisers, have announced a strategic partnership to help brands and agencies measure and maximise the value of their social marketing programs. Read more >>

FRANCE
Newspapers changing to attract younger readers
PARIS, FRANCE / DARMSTADT, GERMANY: While the conventional wisdom holds that newspapers and young people don't mix, newspaper companies and media associations from around the world are finding new ways to attract younger readers, using video, social media, research, education and a "total youth think" attitude. Read more >>

UNITED KINGDOM
D&AD calls for entries for Student Awards
LONDON, UK: With graduate unemployment at a 15-year high, D&AD is providing creatively ambitious students with what it reckons to be the ultimate platform to launch their careers. The annual D&AD Student Awards are now live, offering a diverse range of real world challenges from across design and advertising. Read more >>

More International...


Government
SOUTH AFRICA
SA growth 'lacklustre'
Although the South African economy continued expanding in the third quarter, this was at a lacklustre pace, the Reserve Bank said. Read more >>

SOUTH AFRICA
ANC: 'Parliament isn't accountable to Madonsela'
[Caiphus Kgosana] The ANC in parliament has blasted Public Protector Thuli Madonsela over her alleged comments on the Protection of State Information Bill. Read more >>

SOUTH AFRICA
Donen report clears Motlanthe, Sexwale
Deputy president Kgalema Motlanthe, human settlements minister Tokyo Sexwale as well as the former director-general for the Department of Minerals and Energy, Sandile Nogxina, had not contravened any South African law concerning the United Nations' Iraqi Oil-for-Food Programme. Read more >>

SOUTH AFRICA
Editors and ANC meet in bid 'to avoid war' over secrecy bill
[Trevor Neethling and Wyndham Hartley] The African National Congress (ANC) and media editors said earlier this week that they had reached some common ground in their standoff over the controversial Protection of State Information Bill. Read more >>

More Government news...


Travel
SOUTH AFRICA
Caltex brings the joy back to family road trips this festive season
"Are we there yet?" Four little words that could drive any parent to tears. So take the boredom and frustration out of the car this festive season with a little help from Caltex's famous White Rabbit. Read more >>

SOUTH AFRICA
Five essential tips for negotiating airports on your holiday
[Joanne Adolphe] It's that time of year when many of us take our annual holiday - and for the lucky ones among us, that means an overseas trip. It also means negotiating airports, which can be a bewildering, time-consuming and frustrating exercise, especially if you're not a frequent traveller. Read more >>

More Travel news...


BizLounge
SOUTH AFRICA
Eat your art out
[Eugene Yiga] Around 15 000 people are expected to attend the 15th annual Obs Arts Festival from Friday 9th to Sunday 11th December. It all takes place at the Observatory Village Green and surrounding roads and venues in Observatory, Cape Town. The festival first began when local musicians got together 15 years ago to raise funds for the suburb's library. It has now grown into a memorable showcase Capetonians look forward to every year. Read more >>

SOUTH AFRICA
Capacity crowd for Lil Wayne
[Nicholas Cavaleros] Young money representative Lil Wayne kicked off his I Am Still Music Tour in front of a capacity crowd at the Bellville Velodrome in Cape Town. Fans of the entertainer had no problem queueing outside of the venue for hours in the pouring rain in order to get a close up glimpse of Weezy, many of which were fooled by impersonators and lookalikes of the fastest growing commercial rapper alive. Read more >>

SOUTH AFRICA
Die MK Avontoer tours the Western Cape coast
The Die MK Avontoer rock 'n roll tour, featuring a host of musicians, photographers, troubadours, magicians, pirates, fans and wild cards will be appearing at five coastal venues between 21 and 31 December, 2011. Read more >>

More BizLounge news...


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