5 Dec 2011 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing
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The year of the mobileAs the end of yet another year draws to a close, the African continent isn't showing any sign of slowing down, especially in the mobile sector. This past week, telecommunications services provider, Airtel Limited celebrated a milestone when it acquired its 50 millionth mobile customer in Africa. Global telecommunications operator, France Telecom-Orange signed a deal with the African Press Organisation who will distribute press releases, issued by the Orange group, to all its operating countries in Africa. YoungAfricaLive, a mobile community that focusses on issues of the youth launched in Tanzania. Michael de Souza, vice president of media at BuzzCity, shares his wishes for the mobile industry in 2012. The minister of information and communication technology in Uganda, Ruhakana Rugunda officially launched the local edition of YouTube, ( www.youtube.co.ug). The platform will offer Ugandans informative and entertaining video content from around the globe through a local interface that will promote content most relevant to them. Natalie Solomon takes us on a journey where she explores what's changed in the world of technology between 2007 and now. There's been plenty of innovations and successes surrounding the mobile sector this year and it seems that 2012 will present itself with greater things on this continent. PS: Next week will be the last newsletter for 2011. Here's to a good week! Evan-Lee Courie ( @evan1985) Responses to this column welcomed in our online editor's column archive.Send all your Africa marketing news africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com. Follow Bizcommunity on Twitter @Bizcommunity and join our Facebook page. Today's top stories
Digital
[Mongezi Mtati] JOHANNESBURG/LONDON: Just when you think you know where social media and its influencers are going, it all changes again. I recently attended two conferences, one in South Africa and the other in the UK, to see just what technologists are working on and where investors looking. Read more >>
Direct Marketing
[Jason Stewart] Many businesspeople realise that, from a marketing perspective, word of mouth (WOM) is the most influential force with respect to how your consumers view your brand, especially regarding the decision of whether to purchase or not. But what's less known is how to stimulate WOM for your brand - and that's the focus of this article. Read more >>
Events & Conferencing
Basic Lead, organisers of the DISCOP regional television content markets, announced today that it will subsidise and set-up a "European Pavilion" during DISCOP Africa 2012, taking place at the Sandton Convention Center in Johannesburg, South Africa, from 31 October to 2 November 2012. Read more >>
Magazines
US-based TABPI, in conjunction with the American Society of Business Publication Editors, has relaunched its popular annual resource, the Magazine Critique Service. This allows editors to get feedback from international editors working in B2B journalism and benefit from their colleague-to-colleague analysis of what's working and what can be improved. Read more >>
Online Media
[Walter Wafula] YouTube, the popular online video transmitter has rolled out a local domain name for Uganda to enhance and ease access to relevant film content in the East African nation. Read more >>
PR & Communications
The African Press Organisation (APO), the distributor of press releases in Africa, last week announced the confirmation of a contract with global telecommunications operators, France Telecom-Orange. APO will be responsible for the distribution of all press releases issued by the Orange group to operating countries in Africa. Read more >>
Radio
[Philip Mwaniki] Let's be honest, the glory days of Kenyan radio are behind us. What we have now is pure experimenting based on research and market forces. Segmentation is the in thing today. Read more >>
Sales
[John Boe] The successful outcome of your next sales presentation will be determined largely by your ability to do two things very well; develop rapport with your prospect and adapt your sales message to engage his or her preferred "learning style." Read more >>
SYDNEY, AUSTRALIA: In Australia a situation exists where an increasingly health conscious society is increasingly inactive. According to an OECD report, one in two Australians is classed as overweight. This major health issue obviously poses a number of challenges for a calorie packed chocolate bar like Mars. Read more >>
RESTON, US: comScore, a leader in measuring the digital world, has reported holiday season retail e-commerce spending for the first 32 days of the November - December 2011 holiday season. For the holiday season-to-date, US$18.7 billion has been spent online, marking a 15% increase versus the corresponding days last year. Read more >> More International...
SOUTH AFRICA Deadmau5 press conference
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SOUTH AFRICA Rolling Stone SA launch
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SA's lack of a clear telecom policy is costing it dearly. Local companies and consumers have long complained that the high cost of telecommunications is a burden to business here. Read more >>
[Kemantha Govender] Africa must move beyond the point of being producers of raw materials to build dynamic and competitive manufacturing sectors which process minerals and agricultural products into consumer goods, says Jacob Zuma. Read more >> More Government news...
[Henrie Geyser: motoring editor] The Chinese carmakers have arrived in South Africa and they are here to stay. If you have any doubt about that you only have to take a look at the latest GWM 2-litre diesel which has just arrived on local shores. Not only does it brim with safety and classy features - it is priced well below anything else in its range. Read more >> More Motoring news...
[Brian Berkman: contributing editor, travel] Not that any proof was needed that &Beyond, one of Africa's leading safari companies, is forging ahead of its rivals but with the appointment of Joss Kent, scion of their competitor, Abercrombie & Kent, as new chief executive officer, many might say there will be little to stop them. Read more >> More Travel news...
[Debbie Hathway] When it comes to watching world-class local ballet performances, it's long been at the stage where Cape Dance Company (CDC) is a sure bet. Now, however, with the addition of experienced professional dancers, Simone Muller, Grant van Ster and Marlin Zoutman earlier this year, the company has become a more cohesive whole since its last Cape Town season at the Masque Theatre, Muizenberg - settled, focused, impeccably turned out, superbly trained. In short, phenomenal. Read more >> More BizLounge news...
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