12 Oct 2011 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing
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Today's top stories
Marketing & Media
The second online Thought Leadership Digibate will take place next week Thursday, 20 October 2011, in Cape Town and will largely focus on the OOH sector (including commuter and digital), with some insights into the current intention to ban alcohol advertising. Hosted by Aegis Media in conjunction with Bizcommunity.com, the panel debate by media/marketing heavyweights will be streamed live 9am-11am on online radio station The Taxi. Read more >>
Marketing
[Carole Kimutai] Brand Kenya Board, the organisation tasked with marketing Kenya has launched an integrated communications campaign dubbed Nitakuwepo, a Swahili word that means "I will be there". The KSh 76 million campaign is geared at raising awareness of the need for national cohesion, pride and patriotism among Kenyans. Read more >>
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Branding
[Donna Rachelson] Tributes to Steve Jobs began to pour in just minutes after the news of his death. Twitter was buzzing with Steve Jobs quotes and memories, while news sites declared the end of an era. Read more >>
Events & Conferencing
Following a trade agreement reached between the World Trade Center Africa Initiative and Italy, business between Africa and Europe is set to receive a significant boost. The agreement will see business leaders from 12 African countries meet their Italian counterparts in on-site deal rooms next year, at the inaugural Afritalia Commerce Exchange. Read more >>
Former Cape Verde President Pedro Verona Pires, on Monday 10 October 2011, was awarded a US$5 million prize for excellence in African leadership. Pires was recognised for helping transform the government and economy of Cape Verde, according to the Mo Ibrahim Prize Committee. Read more >>
Magazines
The newly launched Forbes Africa magazine announced the appointment of Busi Mabuza to the board of ABN Publishing, the holding company of the magazine. Read more >>
Media
[Gregory Gondwe] The merger of the state broadcasters, Malawi Broadcasting Corporation (MBC) and Television Malawi, continues to caricature itself with comedy of errors, as in recent twist, Malawian President Bingu wa Mutharika has stopped the process of merging the two institutions. Read more >>
Mobile
[Walter Wafula] Payment of monthly DStv subscription fees is set to ease for many Ugandan subscribers following a deal between MultiChoice Uganda, a pay television service provider and Uganda Telecom Limited (UTL), a mobile operator. Read more >>
[Gregory Gondwe] The Malawi Communication Regulatory Authority (MACRA) has formally announced the awarding of dual operating licences to telecommunication players, following proposals that those operating mobile phone services will be allowed to operate fixed telephone services, and vice versa. Read more >>
Airtel has introduced a special package called Airtel Club 10 for Nigerian youth, in line with its corporate vision of creating innovative, exciting, relevant and affordable telecommunications solutions. Read more >>
Radio
[Gregory Gondwe] The Malawi Communication Regulatory Authority (MACRA) has cautioned two local radio stations for broadcasting programmes, one where President Bingu wa Mutharika was insulted and the other one for airing programmes that could spark the country into religious strife. Read more >>
MediaCom Australia has been appointed to handle the Westpac Group media account. MediaCom will handle the strategy, planning and buying across the entire Westpac Group of companies including St George, Bank of Melbourne and Bank South Australia (BankSA). Read more >>
After receiving over 400 entries into The Festival of Media Asia Awards in its inaugural year, the panel of key Asia Pacific media and marketing professionals, led by Rahul Welde, VP media, Unilever, have decided on this year's shortlist. Read more >>
VIENNA: WAN-IFRA yesterday, Tuesday, 11 October 2011, published the "Research Collection 2011 - Shaping the Future of the Newspaper", a smorgasbord of research reports and report summaries designed to acquaint the industry with the various facets of WAN-IFRA's research activities in 2011. Read more >>
More International news...
SOUTH AFRICA Rocking the Daisies 2011 - Friday
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[Jordan Scott] In The Wings moved me in a way that not many performances are able to do in the space of an hour. The story is about a girl named Kath who suffers from cerebral palsy, her sister Joe and their mother. Although Kath is disabled it doesn't stop the girls from having a relationship just as any other two sisters might have. The jokes they make, annoying their mum and how, even though Kath has cerebral palsy, she is perfect in the eyes of her sister and mother. Read more >>
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"The pressure on marketers to deliver faster advertising return on investment should be a good thing for the research industry because it forces us all to question some fundamental research practices. (via Warc)" - Jill Telford
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