12 Sep 2011 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Aegis Thought Leadership Digibates, Biz Takeouts Podcasts, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Google Adwords Series, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing
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Africa is going placesWe Africans are spreading our wings and making things happen on our continent: The South African Institute of Marketing Management has joined forces with Zambia's Institute of Marketing, the Marketers Association of Zimbabwe and the Marketing Society of Kenya to launch the African Marketing Confederation, which aims to promote and maintains standards of professional skills, ability, ethics and integrity among marketers through the various African marketing bodies. Then, last week, Aegis Media, in conjunction with Bizcommunity, held the first of many marketing/media online digital debates. The inaugural 'Thought Leadership Digibate', themed "The Africa Question", was streamed live to about 5000 listeners worldwide via Cape-Town-based online radio community station TheTaxi.co.za. If you missed the show, download or listen to the podcasts in our special section. Ghana will also host the Africa Brand Conference in Accra, 3-4 November 2011. This year's conference will focus on digital marketing in the face of the fast-growing use of social media and will help expose African businesses to social media branding tactics to help them to expand their markets. Not only that, CNBC Africa and the Namibian Broadcast Corporation have sealed a partnership that will see quality business news content from the channel broadcast across Namibia, and Universal Networks International (UNI), together with MultiChoice, have also announced that they will launch movie channel Studio Universal on the DStv platform to reach 47 countries across the continent. Now aren't we flying high?! Evan-Lee Courie ( @evan1985) Responses to this column welcomed in our online editor's column archive.Send all your Africa marketing news africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com. Follow Bizcommunity on Twitter @Bizcommunity and join our Facebook page. Today's top stories
Marketing & Media
Soweto is bustling and perceptions are changing of what is arguably Joburg's most famous suburb. So how does one market Soweto to the rest of Joburg, but also market Soweto to the people who live there? Listen to last week's Bizcommunity/Chai FM Media & Marketing radio show, which airs every Wednesday 6pm-7pm on 101.9 FM in Johannesburg and via streaming audio. [ twitterfall] Read more >>
CRM
[John Beale] Social media offers a variety of incredible opportunities for companies, but there are some aspects that are daunting for many brands. The king of all fears manifests itself as the customer complaint, and to make matters worse, there are more than a few types. Read more >>
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Digital
The National University of Rwanda (NUR) recently signed a contract with ITS Tertiary Software (Pty) Ltd for the provision and implementation of the ITS Integrator software suite for higher education. The Integrator Student Management, Financial Management, Human Resources Management and Payroll systems will form part of the project to be implemented at the University campus in Butare, Rwanda. Read more >>
Events & Conferencing
[Issa Sikiti da Silva: @sikitimedia] Despite having 3% of the population earning an income viable for mortgage and 10.8% earning between US$10-20 per day, the UN Habitat says about 40.3% of Africans still live in slums. Inadequate and overcrowded dwellings, mostly without clean water, electricity and proper sanitation, line the streets of major cities as the population grows, banks close their doors on the poor and corruption infests the housing sector. Read more >>
Mobile
[Carole Kimutai] On Monday 5 September, managing director of mobile operator, Airtel Kenya, Rene Meza announced his resignation. In Kenya's highly competitive telecom sector that has only four players, Meza's exit was big news. Read more >>
[Gregory Gondwe] One of Malawi's two mobile phone companies, Telekom Networks Malawi Limited (TNM), which is incorporated in Malawi as a licensed mobile telecommunications operator has announced a 23% growth which the company has attributed to various innovative product offerings and promotions. Read more >>
PR & Communications
KENYA New communications manager at AccessKenyaAccessKenya Group, a corporate data and infrastructure provider in Kenya, has appointed Kevin Keya as the new group communications manager following the departure of Nancy Imunde a few months ago. Keya who brings over five years experience in media and public relations joined AccessKenya after serving as an account manager at marketing communications firm, Corporate Talk Group. He was also a senior account executive and the head of digital media at Tell-em Public Relations East Africa.
Retail
[Tawanda Karombo] Cash is proving to be king for fast food operator, Innscor Africa, which runs franchise outlets for Nando's, Chicken Inn and Steers counters mainly in Zimbabwe, Zambia, Kenya and Ghana. Read more >>
[Annaleigh Vallie] South African retailer Woolworths Holdings has announced a joint venture in Tanzania and Uganda, adding more stores to its growing African portfolio. Read more >>
TV
Universal Networks International (UNI) together with MultiChoice on Friday 9 September 2011 announced that UNI's movie channel Studio Universal will launch on the DStv platform on Friday 30 September reaching 47 countries across Africa. Read more >>
NEW YORK, US: "Where are all the Black People? Part 2" is a follow-up event to One Club's successful panel discussion about diversity in advertising, which was held during the 2011 Creative Week. Now for Part 2. Read more >>
LONDON, UK: Digital marketing channel specialists who continue to work in silos are taking a risky approach, warns a white paper by Software-as-a-Service marketing technology provider, Hydra. Read more >>
More International news...
SOUTH AFRICA Fiddle East at Zula Bar More
Jack Daniel's will be 161 years old this September. The man who would go on to become a legend, by giving his name to the whiskey that today, is the single biggest selling whiskey label in the world, was born in September 1850. As we all know, birthdays are about gift giving, and some might say the only thing a great American icon should give, is another. So this year, one extremely lucky person will win the iconic GT worth R1 Million! Read more >>
More Motoring news...
[Corné Krige] The first round of World Cup games is now over and what an exciting round of rugby it was. There was probably only one runaway game and that was the opening game between host country New Zealand and Tonga, and that scoreline was flattering to the All Blacks. The rest of the games were all really tight affairs and the so-called minnows all ran their more favoured opponents close. The two outstanding performers for me were Romania and Japan. Read more >>
More Sport sport...
[Johann Smith] The lights dim, the chandelier loses its diamond flicker, faces fade, shadows merge and the room turns black. Everyone becomes silent. A growing anticipation can be felt from the seats, behind the curtain and from the sound guy behind me. Eventually, the heavy curtain lifts, and unveils glowing orange and red colours illuminated by a bright neon bulb on the ceiling... Read more >>
Band of Skulls, the British rock band, will be the headline act for the main stage on Saturday night and the French electro duo Mustard Pimp will be the main act for the Red Bull Studio Live Electronic Stage on Friday night, the organisers have announced. Read more >>
More BizLounge news...
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