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Mathew Weiss, The Brand Union Africa managing director.
#BizTrends2018: Branding is the key to unlocking company innovation

The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies...

By Mathew Weiss 8 Jan 2018

#BizTrends2018: E-sports in South Africa - it's only just begun
#BizTrends2018: E-sports in South Africa - it's only just begun

E-sports in the last two years has exploded onto the South African scene with not much in the way of any sort of understanding of how to get involved. The biggest question is, where is this going to go in 2018 and onwards?

By Barry Louzada 8 Jan 2018

#Newsmaker: Mandy Leontakianakis guides Havas into 2018
#Newsmaker: Mandy Leontakianakis guides Havas into 2018

Havas recently appointed Mandy Leontakianakis as chief strategy officer to lead from Havas Johannesburg and across the group in Southern Africa, including Havas Boondoggle in Cape Town...

By Jessica Tennant 15 Dec 2017

To build a better customer experience, start with the architecture
To build a better customer experience, start with the architecture

Most brands are looking at the customer experience as the most powerful way they have to set themselves apart in a market where it's becoming increasingly difficult to compete on price and product features alone...

By Richard Mullins 1 Dec 2017

Controlling the narrative from the glass box
Controlling the narrative from the glass box

Brands are more accountable than ever in an age of radical transparency...

By Leon Ayo 30 Nov 2017

Managing your personal brand
Managing your personal brand

Social media and digital marketing expert Bianca Quinn-Diavastos shares tips for making use of social media to manage a thriving personal brand online...

By Bianca Quinn-Diavastos 14 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Great brand communications solutions come from collaboration
Great brand communications solutions come from collaboration

There is a need for more collaboration from all the different parts that make up brand communications....

By Khangelani Dziba 6 Nov 2017

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

Vodafone announces global brand relaunch
Vodafone announces global brand relaunch

Vodafone has made a global announcement across all of its markets that it is relaunching its brand positioning, which marks the biggest relaunch it's had in its 33-year history...

By Jessica Tennant 6 Oct 2017

Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...

By Mike Freedman 19 Sep 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth...?

By Louise Marsland 29 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

#YouthMonth: Entrepreneur has high hopes for castor oil producing company in Africa
#YouthMonth: Entrepreneur has high hopes for castor oil producing company in Africa

Thabang Mabapa's Selokong Sa Dimelana project grows castor seed crops for the commercial production of castor seed oil as an alternative biofuel. We wanted to find out a bit more about this inspiring young entrepreneur...

By Cari Coetzee 22 Jun 2017

Arthur Sadoun, Publicis Groupe's new CEO.
Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival...

By Jessica Tennant 21 Jun 2017

Michal Bednarek © –
What does it mean to be 'cool' and 'relevant' in brand building?

Brands across the board, especially SA brands, are failing dismally at being relevant, particularly when it comes to the so-called millennials (pursuing this target segment does not automatically make your brand 'cool' or 'relevant')...

By Bogosi Motshegwa 14 Jun 2017

Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa
#Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

BBC Worldwide recently appointed Sarah-Jane Harling in the newly created role of advertising account director for its Africa division, based at BBC's Melrose Arch office...

By Jessica Tennant 12 Jun 2017

The #REDexperiment: Bringing art to life
The #REDexperiment: Bringing art to life

Winners of the #REDExperiment - a collaboration between Radisson Red and the Youngblood Africa Foundation - were announced at the Youngblood Art Gallery in Bree Street, Cape Town...

By Robin Fredericks 6 Jun 2017

(c) rclassenlayouts -
Harnessing the longevity of 'cool'

One brand has maintained its cool factor for seven years running, but how did they do it?

By Danny Bryer 25 May 2017

Fighting fake news flames
Fighting fake news flames

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 May 2017

New head leads Fairtrade Label SA in achieving 2017 goals
New head leads Fairtrade Label SA in achieving 2017 goals

Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017...

By Cari Coetzee 24 May 2017

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 23 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X...

By Jessica Tennant 19 May 2017

Thebe Ikalafeng, brand and reputation expert, at 2017 African Utility Week
#AUW2017: Why utilities need to build better brands

The ever-vibrant and inspirational brand and reputation expert Thebe Ikalafeng delivered one of the keynote talks at the recently concluded 2017 African Utility Week...

By Sindy Peters 19 May 2017

#Indaba2017: Indaba rebranded to Africa's Travel Indaba
#Indaba2017: Indaba rebranded to Africa's Travel Indaba

The annual Travel Indaba has rebranded to Africa's Travel Indaba, reflecting its evolution from a locally-orientated event to one that is representative of the African continent...

By Danette Breitenbach 18 May 2017

‘Africa is where others will look for the best in new innovation'
‘Africa is where others will look for the best in new innovation'

Between East and West: Africa's economic transformation will create a third centre of global power, according to a new ‘Afro-Optimism' series...

By Brett Parker 25 Apr 2017

Artisticco LLC © –
Grow your storytelling, grow your brand

In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success...

By Parusha Partab 20 Apr 2017

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